Internal entertainment live artificial terrier, choking rice variety show sincerely do not deceive!

Author|Xie Minghong

Editor|Li Chunhui

Are there any living people in internal entertainment? This is a slightly awkward topic. Many times it is not that artists do not want to say it, but they dare not say it.

This can not be mentioned, there are also risks, and in the end the perception given to the public is the same. You know, Weibo stars more than a decade ago can still make some personalized remarks. Now, I am afraid that every time I look at the process, I will show the expression of Teacher Yuan Li: "Oh, is this something that can be said?" ”

The masses have been suffering for a long time! Just like the third season 05 of "Meng Detective Detective" (hereinafter referred to as "Meng Detective 3"), Xie Na and Sun Honglei fought against each other, and many netizens sighed: "I can understand, I will be angry if I am disrupted by the rhythm." It shows that the character is really substituted and played in. ”

In this issue on June 2, the rumor that Jing self-detonated "with two people in the circle at the same time" made people call it too daring. Hard Candy Jun couldn't believe his ears after hearing this, and immediately pulled the progress bar back to confirm. Is this a "melon" that we can listen to without paying? He not only sighed that the rumor-mongers were not afraid of "tears behind bars", but also lamented the good mentality of being calm and calm. Sister, you have been in the entertainment industry for more than 30 years, and you have not done it in vain.

Puzzle solving, funny at the same time. Under the horror BGM, Hard Candy Jun is often laughed at to choke, and the style of "Detective 3" is not too "weird". As a mystery show, "Meng Detective", which has reached the third season, not only upgrades the IP gameplay, but also shows a more realistic group portrait of stars through the form of "happy" team building, exporting a more real happiness and empathy experience to the audience.

Let me just say, if the variety show wants to stand up, it has to rely on internal entertainment to live artificial terriers!

The funniest season of "Moe Detective"

The third season of "Meng Detective Detective Case" is an IP decompression reasoning reality show launched by iQiyi, consisting of Huang Zitao, Jingjing, Gu Li Naza, Sun Honglei, Sun Qian, Xie Na, Xu Zhisheng composed of the "Meng Detective Family", each issue according to the classic IP, real-life restoration, adaptation and interpretation of the original drama clips, through plot reasoning and games to obtain clues and dig the truth.

Bamboo boards are so dozen, don't praise anything else. Praise "Detective 3", it is quietly improving again! The third season is the most popular season in the "Meng Detective" series, and the "happy" famous scenes and high social media discussions created by the show have indeed reached a superb level.

Since its launch, "Meng Detective 3" has continuously received two-way praise from the number of broadcasts and word of mouth. The popularity of the program iQiyi Station is as high as 8554, and it has won the top spot twice in the overall hit list. The discussion degree of social networks is also extraordinary, with 20 billion + Weibo topic views, nearly 90 million Weibo topic discussions, and nearly 100 million cumulative topic views on Douyin.

Hard Candy Jun must be serious Warning, don't watch "Detective 3" while eating, be vigilant, and be careful of choking rice. Many viewers said: "Found a new electronic squeezed dish", "This season has made a qualitative leap from games and casts", "Funny and suspenseful, the key is internal entertainment living people", "Hao, a star in one issue, more than the sum of other shows in a season"...

The key to the "happy" famous scene of "Detective 3" can quickly come out of the circle is that it accurately matches the interests of the current audience and provides insight into the deep-seated emotional needs of why everyone watches variety shows. Under the explosion of memes, it is the multi-faceted refraction of social networking, love views, and values in the audience circle. Many times, the audience is not watching the stars play games, but substituting themselves - when I encounter this situation, how to deal with it, how to get out of trouble?

Zhao Liying flexibly dodges the minions' blood strips, which coincides with her role as COS. The audience ridiculed: "What's wrong with Gongsun leaving the meeting!" Xie Na was angry at Sun Honglei's interference, and the audience said: "If I were Xie Na, I would be even more angry." Naza's brave declaration to smash the love brain resonated strongly with netizens, and what she wanted was this kind of human sobriety. As a result, Gao Hanyu next to him mended the knife: "I saw you a few years ago was not in this state, were you in love then?" "So I will ask, I will borrow you the press card!"

Ming Dao shared the secret book of tea tasting and was praised by the barrage as "my humanoid mouth substitute". More netizens said viciously: "Ordinary girls don't substitute it, your hair ruffling is different from the green tea style hair ruffling." ”

No, whenever the role played by the guest is too different from himself, every second of the audience is tormented. Sun Qian said to Xu Zhisheng that he had admired him for a long time, and Zhisheng asked with a serious face: "Then do you like pomegranate juice strawberry juice, or am I a spirit guy juice?" "Not to mention that the actor has to have a sense of faith, you can't NG thirty times a minute for Hard Candy.

Xu Zhisheng is worthy of being a "talk show Luhan", and I feel that how he says about Huang Zitao, the other party is not angry. And every time Huang Zitao finished watching Zhisheng out of embarrassment, he would coax himself later. Could it be that this is the legendary "stand-in terrier"? How fat, everything will only make me nutritionally balanced.

Internal entertainment team building, real play and real feeling

I don't know what everyone's point is chasing "Detective 3", anyway, the "blackened" hard candy jun loves to watch the scene of the friendship boat being overturned. Naza just said that Xu Zhengxi had protected her in two plays, and turned around and eliminated people. Zhisheng's hiding place was discovered, and he angrily rebuked Huang Zitao: "How did you promise me at that time?" Scumbag! ”

Zhao Liying explained how the program came for a long time, and the words that reached Sun Qian's ears became: Because Sister Na's group is full, I joined as your friend. After watching "Half Summer Blown by the Wind", I want to say that sure enough, the sisters can only do business together, and cannot play games together.

All in all, the real interpersonal relationship of internal entertainment can be observed the most in "Detective 3", both the funny of falling apart and the sincere touch. The sixth issue of Pinocchio actually issued invitations to many guests to "go bad", and in the face of temptation, some people fell, and some insisted that they could not betray their friends.

Knowing that it is just a game setting, he/she still does not want to make his friend sad. Su Ke missed Sun Honglei's grace of knowledge, Xu Zhengxi still continued the setting in the play to protect Naza, Wu Jianhao and Hu Lan refused without hesitation, and Gao Hanyu directly tore off the invitation.

Of course, we can still understand some blackening. Birdbird decided to be Pinocchio's secret friend and said, "After all, I was dressed up as Angela in the last issue. "It's a grudge, such a strong grudge!

In the 6th issue of the Honest Challenge, the rumors discussed by the artists gave the audience a glimpse of the terrifying side of the power of the Internet. If we don't use it well, we will let innocent people be harmed. Huang Zitao said: "You can't get to know all of us through one screen. Serenity admits that it should be split in two, "Without them commenting on you below, we really are nothing." And Naza has gone from crying and watching bad comments in "Idol is Coming" to calmly faced: "I have grown, I will get better and better." ”

This link is actually in line with the theme of Pinocchio being vilified by rumors in this issue. He's not really a bad boy, he's the one who gets hurt by the rumors. This is an obvious truth in the fairy tale world, but we in the virtual world are often affected by the "spiral of silence", and unconsciously become invisible abusers.

The team building of the Meng Tan family began to be tried from "Meng Tan 1", and "Meng Tan 3" has become a fixed part of the show. From the initial enclosure of the guests, to the public gathering of internal entertainment that the audience is looking forward to now, it reflects the program's ability to plan and control the content.

In the first season of activities, everyone also got together to eat a small hot pot to discuss the gameplay. By the team building of the sixth issue of "Meng Detective 3", there was already a taste of the internal entertainment party. The relaxed joy of "Pineapple and Jackfruit", the dialect mix and match of "Like You", the extreme push and pull of "Dangerous Party", the explosion of "Until the End of the World", Wang Feifei's amazing dance solo, 21 artists with their own surprising tricks are dizzying.

Wu Jianhao's Mitsui Shou can be called a divine reduction. When Taotao is not funny, his appearance quickly returns. The catwalk show was full of tranquility, and Hard Candy Jun watched it with bated breath. It's just that Chen Qiaoen's Caroline suffered a bit of a loss, and was complained by everyone: How to get a waiter?

Fascinating evolution

In the first two seasons of "Meng Detective", there is basically only one fixed main IP per issue, and the audience's deep immersion is self-evident. In "Detective 3", the program was further upgraded, expanding the film and television IP into a film and television comic game IP, forming a hyper-fusion puzzle. Under the IP superposition effect, the roles of the guests are richer and more diverse, and the plots related to them are more discussed and spread. It is no longer a bet on a single IP, but a group attack of a composite matrix.

"Detective 3" uses IP flexibly and flexibly, with a distinct theme running through it, and rich side dream linkages. The second issue has both spy classic IPs such as "Wind" and "Lurking", and also mixes and matches "Young Master and I" from "Annual Comedy Contest 2", really. Peach universe.

The 6th issue is the culmination of popular IPs, "Slam Dunk", "Bankrupt Sisters", "Detective Chinatown", "Three Silly Troubles in Bollywood" and "Harry Potter" surprised the audience. In the 5th issue of Glory of Kings, the styling of many artists was highly discussed on the whole network. As long as the appearance is enough, the three-dimensional and two-dimensional can have no boundaries. Naza's Dunhuang dance is so beautiful that every frame can be a god.

And after watching "Detective 3", Hard Candy Jun finally knew why he was in love with his brain, he was "persecuted" by those idol dramas. The 4th issue is the childhood idol drama Memory Kill, "Little Princess", "The Prince Turns into a Frog", "Smile Pasta", "Dolphin Bay Lover", "Prank Kiss", whose DNA moved. When Xu Shaoyang's Yi Tianbian reappeared, Zhang Shaohan's reaction directly pulled the audience back to the summer in memory. I really don't understand why Zheng Yuanchang, Ming Dao, and Xu Shaoyang are so frozen, after twenty years, is it only myself who has changed?

The casting of "Meng Detective 3" is also the hard foundation of the show's word of mouth, and the most important thing in variety shows is the living artificial terrier. The 6th issue of the personal skills display is particularly prominent, Naza's burping while moving her neck, Ding Zhen's difficult eating, Ma Boqian's iron threshold, Serenity and Su Ke's rivalry scenes, all of which impressed the audience while showing their individual colors. Although it is improvised without a title, but the soundtrack is not appropriate for Da Yuer and Dolgon? Young artists are watching from the sidelines, and they must have gained a lot.

It should be said that after three seasons of exploration, "Meng Detective" found a suitable program mode. Detective + live-action games take into account both indoor and outdoor, fixed and flying guests create different chemical reactions, and composite IP integration expands the audience and discussion volume. With thousands of IPs, "Meng Detective" can always find the classics that touch the audience's emotions the most, and then reproduce them with a new interpretation. Some spin-off plots, Hard Candy Jun even felt that it could provide a lot of useful inspiration for future remakes. Wonderful plot segments can also continuously attract new audiences in short videos and other communication links.

In the era of Focus Entertainment, it is still possible to gather half of the entertainment industry team building and find a way to connect the emotions of the public, and the success of "Detective 3" is indeed "something".