Yang Guang (Qingyun), Vice President of Alibaba Group and Head of Alibaba Design Committee, brought Alibaba Design's annual report as always, and shared the annual thinking on "The Value of Design in the AI Era" on behalf of Alibaba Design.
In the field of design talents, 26 new courses have been added to the design open course, nearly 70 course contents have been pushed, and more than 23w people have learned and watched. In the field of inclusive design, rural aesthetic education officers were recruited for 108 design colleges, and 121 primary and secondary schools in 18 provinces/municipalities/autonomous regions across the country were reached through online classes, with a total of more than 53,000 primary and secondary school students watching and learning. In addition, Alibaba Puhui 3.0 officially released rare characters, and the Chinese character database will increase from 27,000 to 87,000. In the field of design digitalization, through data products and AI technology, we will open up the channel of product innovation between the design ecology and industrial belts, brands, and small and medium-sized enterprises.
Launched by the Global Design Alliance
Design talent, design inclusiveness, design digitalization, is what Alibaba Design has been insisting on doing. Yang Guang took this opportunity to represent Alibaba Design to officially launch the establishment of a new social design organization - the Global Digital Design Alliance. Welcome more partners to join the Global Digital Design Alliance, and the whole society and partners around the world to share, build and win-win!
Yang Guang believes that the essence of AI for the transformation of the production side is the problem of stock efficiency and incremental innovation; The transformation of AI on the consumer side is essentially a problem of content explosion and value return. As designers, we always need to have insight into the material needs and spiritual needs of consumers after the return of value, combined with the application of new technologies, to meet these needs and create classics. First jump out of the designer's anxiety and see the essence of productivity change.
The development of AIGC will promote the design industry into the era of large model design. The large model design encapsulates classic design, design thinking, and computational design, and designers have one more "AI assistant" from now on, and will create unprecedented new design species to prosper a new design ecology with a new collaborative way of "artificial + intelligence". The greater the impact of AIGC, the more prosperous the industry. The application of AI technology means that the threshold for people to become designers has become lower, although some design work will be replaced by AI, but more people with ideas, through the use of AI design tools, become designers in the new era. With good use of AI design tools and breakthrough of production capacity limitations, the talent and ability advantages of excellent designers will be amplified, and the upper limit of value output will be increased.
In the AI era, NVIDIA belongs to the leader of the global hardware industry and has a pivotal position in the AI industry, let's listen to what wonderful content Shen Wei, global vice president of NVIDIA and general manager of professional visual computing in the Asia-Pacific region, brought by Shen Wei? In the name of design, what does it look like to create a better life? Where will creativity and design education in the AIGC era go? How can the creation, development and vision of the future be realized by design? The following guests will discuss with us in their professional fields.
Wei Shen, Global Vice President of NVIDIA and General Manager of Professional Visual Computing for Asia Pacific. At this conference, he shared how we can embrace and participate in this new era in the iPhone moment of artificial intelligence and content creation. He first traced the history of generative AI technology, explained the reality of the maturation of computing infrastructure, and looked forward to the future of generative AI and the explosion of metaverse creation.
It also tells us how NVIDIA is helping creators, developers, and business leaders combine AI with their enterprise production by providing productivity services and industrial metaverse systems to drive revolutionary production creation in multiple industries such as interior design and apparel design.
Simon Collins, Chief Creative Officer of Shanghai Institute of Creative Design, Dean and Board Member of Parsons School of Design and NYU Stern School of Business, Creative Advisor to New York Fashion Week and China Fashion Week.
First of all, Simon shared how to build a successful brand with international characteristics, and he explained how to combine art, creativity, media, business and innovation from the cooperation with NIKE, LVMH, House of Collins and FILA to create a beautiful solution for the international market. Secondly, Tom believes that as a designer, you need to be cool and do sustainable design with a sense of social responsibility. And how designers can strengthen their ability to tell a compelling story?
Finally, on the hottest topic of artificial intelligence & metaverse, Simon shared the impact and impact of new technologies and concepts on the fashion industry. All in all, this sharing explains how to create a beautiful solution with the ultimate design thinking behind building a successful brand, and how to apply this design thinking to all aspects of life to make life better.
Lou Yongqi, Vice President of Tongji University, discussed the impact of the emergence of AIGC on design education at this conference. Starting from the question of whether AIGC is a tool or has touched on the essence of creativity, the speech explored the challenges and opportunities brought by AIGC technology to the transformation of creativity, industry and people's lifestyles based on the critique of scale, authenticity, choice and wisdom. Furthermore, on this basis, the core competence of creative workers looking forward to the future is that the ability to create meaning will be the field of human creativity in the AIGC era.
In the process of popularization and popularization of creativity promoted by AIGC, every corner of people's lives may be flooded by the AIGC bubble, and the threshold for learning the creativity and design of traditional concepts has been infinitely lowered. In this context, what new changes will design education bring?
Internationally renowned product designer, founder of Tom Dixon brand. He combined his design experience accumulated over the years to share product design and thinking about the future from three directions. First of all, he talked about the difference between "product design and designer", and how to quickly get inspiration in design and stand out from the crowd. Moreover, from the perspective of designers and business operations, he explained to young designers how to start from materials, draw inspiration, and extract design strategies from them to produce design solutions.
Secondly, he shared the future positioning direction of product designers from the perspective of brands to build a non-traditional design company. For a long time, the home design industry has been dominated by manufacturing or distribution brands, and designers usually have to rely on corporate brands to create designs, and ultimately profit from royalties. Tom Dixon will combine the experience of brands built under his own name to analyze how product designers are closely involved in the overall chain of product development such as creation, product development, packaging, marketing and product distribution through 3 classic cases, and show how to operate their own brands independently.
Finally, he discussed "the impact of AI on future brands" in conjunction with recent AI topics. AI is being integrated into the home furnishing field in a rapid way, from ideas to market research to publicity processes. We designers need to take a proactive approach to shaping the future, applying AI's ever-changing digital tools to shape more sustainable, inclusive, and resilient home lifestyles, and exploring diversity and creativity in design to drive design development and change
U Design Week 2023 first day main forum full record, starting from the problems faced by everyone in the AI era, in the wonderful sharing of guests, we found the design direction of our era, AI for human beings, is an auxiliary tool, it is in the process of becoming smart, but also improve our work efficiency, creativity, logical thinking, analysis and judgment, selection of these abilities will not be replaced.
In the era of AI, we should actively embrace and choose our own direction in the continuous change. U Design Week 2023, the content of the second day will be even more exciting, so stay tuned!
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Case Study | Cornell University Side Hustle Community Website Design
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Here's a complete instruction manual on how to create a portfolio that impresses an interviewer
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TCC Vision|2021 UX Design Trend Analysis
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