On May 26th, the new "urban beast" - Fengxing T5 EVO Crazy Edition held a listing conference in Beijing World Trade Terrace. The guidance price for new vehicles is CNY 99,900 to CNY 139,900. As the highlight of this year, Fengxing leaders, 100 mainstream media, 100 anchors, etc. gathered at the scene to jointly explain the hard verification power of Fengxing T5 EVO Crazy Edition "double high energy of appearance and power" to the guests and online audience.
Extreme tonality + all-round strength, the ideal car of the Z era
From the perspective of positioning, the Fengxing T5 EVO Crazy Edition is a model that "meets the tide". It represents the open-minded and fierce tiger side of young people, and it is not only a means of transportation, but also a way of life, an attitude towards the world, and a sentiment of pursuing trends. A generation has a generational trend definition, what changes is the posture and way of catching the tide, and what does not change is the driving force and centripetal force to meet the tide. The popular T5 EVO Crazy Edition is more like an exclusive symbol of Generation Z, representing the passion and love of life in people's hearts.
Dongfeng Fengxing's long-term adhering to the design concept of front dynamics is to obtain the heart from the sharpness of young people, move when it is heard, and skillfully integrate sports and fashion to meet the emotional demands of young users seeking innovation and perfection.
The T5 EVO Crazy Edition adopts a lion's roar-style front face, with a mighty and ferocious visual tension, and a sprint waistline runs through the side of the model, showing a momentum ready to go, and the slightly slippery streamlined arc design also shows a strong sporty posture and great tension. The hub of the hunting beast tomahawk is like a fierce beast attack, enjoy the thrill of wild sailing. The wind and waves are exhausted in all directions, full of momentum, making life "soaring" at any time
In order to further enhance the sportiness of the whole vehicle, the Fengxing T5 EVO Wild Edition also brings the Hurricane aerodynamic package, fang-type sharp front lip, subductive suspension rear wing, wind-controlling rear diffuser, and hollowed-out rear deflector four core components, practicality and sportiness are both full, bringing users a visual perception of "good looking and running".
At the same time, human-centered design makes urban beasts refined. More than 50 years of profound car-making heritage has brought a level of car-making technology far beyond international standards. With the same 2K paint as luxury cars, the aging resistance is increased by 30%, and the gloss and saturation are timeless.
The rearview mirror logo welcome lamp has both beauty and technology, warmly illuminating every night home.
In addition to the appearance of supercar, the performance of the popular T5 EVO crazy version is also enough to "supercar". It is equipped with the powertrain of the "China Heart" Top 10 Mach Power 1.5TD engine + the "Global Top Ten" Magna 7-speed wet dual-clutch transmission, with class-leading 197 horsepower and a class-leading high torque of 300Nm, which can instantly burst out terrifying speed strength, zero hundred acceleration in only 8.8 seconds, allowing users to enjoy a hearty driving experience.
In terms of handling, the Fengxing T5 EVO Crazy Edition naturally has excellent performance as a sports SUV, which was born from the EMA Super Cube modular platform, which integrates Dongfeng Liuqi's decades of car manufacturing experience to create, which can provide 8% control improvement, 18% comfort improvement and 12% steering performance improvement for the vehicle, so that the vehicle can maintain stable, reliable and solid performance even in the driving environment. And the front MacPherson + rear multi-link with a fully independent suspension structure with a lateral stabilizer bar not only has stronger shock filtering performance, but also has excellent grip performance and lateral support ability, with Bosch 9.3ESP system, the body control is more delicate, the vehicle dynamic response is more active, bringing the ultimate driving feeling and enjoying the passionate driving pleasure.
Sexy appearance and strong performance have realized the pursuit of supercars in the hearts of young people, and the comprehensive product strength of the popular T5 EVO Crazy Edition is the constraint of young people to please reality and calmly embrace this pursuit.
Mach power 1.5TD engine, not only has amazing speed, but also has up to 41% engine thermal efficiency, has been authoritatively recognized by CARE's "Energy Efficiency Star". The transmission efficiency is as high as 97%, which can save every drop of fuel while surging performance, which not only saves energy and reduces emissions, but also effectively reduces vehicle costs.
The interior design of the Fengxing T5 EVO Crazy Edition adopts a brown scheme interior color scheme (optional black + yellow), paired with integrated sports seats, which is both luxurious and sporty. Wrap-around central control, bridge-type sub-instrument panel, intelligent dual screen, touch air conditioning control panel, etc., rich in technology and luxury; Super strong main seat, multi-function power seat, luxurious suede material interior materials, Virginia Dragon platform skeleton, etc., all touched luxurious; L3 low-odor environmentally friendly cockpit, allowing users to enjoy "breathing freedom"; Private surging sound effects and a library-level 37dB quiet space create a more comfortable and comfortable driving environment for users.
On the basis of leading configuration and exquisite materials, the Fengxing T5 EVO Crazy Edition does not forget to define luxury with large space to ensure that Generation Z can play freely and live up to the good times. The Fengxing T5 EVO Crazy Edition has a class-leading 2715mm long wheelbase and 910mm long legroom, and the rear seats can accommodate a 1700mm*1020mm air bed after being flat, allowing Generation Z to "lie flat" at any time during travel. In response to the "just needs" of young people traveling with many personal items, the Fengxing T5 EVO Crazy Edition has set up 37 smart storage spaces in the whole car, from backpack suitcases to small mobile phones, wallets, lipsticks, etc., with exclusive storage space, easy storage, is definitely a quality choice.
For the young generation born and grown up in the Internet era, the intelligence of cars is an inevitable pursuit. Fengxing T5 EVO Crazy Edition is equipped with an intelligent ADAS system with 15 functions, which can effectively reduce the driving burden for users in multiple scenarios, help the driver observe the road conditions and the surrounding environment of the vehicle all the time like an old driver, and timely remind or even actively intervene to avoid risks when encountering danger, effectively improving driving safety; The intelligent automatic parking system can intelligently identify obstacle parking spaces and support automatic parking of vertical parking spaces, horizontal parking spaces, oblique parking spaces and other parking spaces, which is definitely a gospel for patients with "parking difficulties".
It is worth mentioning that the Fengxing T5 EVO Crazy Edition is equipped with a rich and easy-to-use Future Link 4.0 Tencent intelligent connection system has a very mainstream performance, creating a more advanced intelligent cockpit, users can not only enjoy voice control, Internet of Vehicles, car home interconnection, mobile phone remote control and other functions, but also can install various apps on the car machine, and personalize the cockpit function according to their own preferences, so that the cockpit can truly realize intelligent and private customization. And its operating system and UI are quite beautiful and easy to use, and the operation is not difficult, even compared with higher-level models, it has a good advantage. Overall, the Fengxing T5 EVO Crazy Edition is an ideal car for the Z era with all-round strength.
The ultimate cost performance, full of temptation
With a price of 99,900-139,900 yuan, what can you buy in today's auto market? A joint venture small SUV with a medium level but not enough space? Or an autonomous compact SUV in an entry-level configuration? For Gen Z, this is not a good choice. The emergence of the popular T5 EVO crazy version not only attracts the attention of young people through the "tide ability", but also gives young people a reason not to buy it through its own comprehensive and all-round hard verification power, for a family SUV, such a characteristic fully has the potential of "explosive model".
And today's generation Z consumers not only like high-value models when buying a car, but also compare the functionality between each model very objectively and rationally, and then choose the model that suits them, in a word - young people buy cars to spend money on the blade, and the emergence of the popular T5 EVO crazy version is with the taste of young people.
Hitting the guidance price below 100,000 yuan, the popular T5 EVO crazy version further lowers the purchase threshold of compact SUVs, and can compete with small SUVs in terms of pricing, and the performance in terms of configuration, space, driving experience and other aspects is enough to compete with mid-size SUVs. This positioning gives the Fengxing T5 EVO Crazy Edition a very high cost-effective advantage, and the power performance of the Fengxing T5 EVO Crazy Edition exceeds a large number of fuel vehicles of the same level, which will further arouse the interest and purchase desire of young people. In the compact SUV market, the price-performance ratio of the popular T5 EVO Crazy Edition can be said to be unique.
Runway debut, the popular T5 EVO crazy version was born different
The popular T5 EVO Wild Edition is for the young, and how to improve the identity of young people is a very important issue. In this regard, Dongfeng Fengxing came up with personalized marketing solutions.
Dongfeng Fengxing turned the press conference into a unique Oscar-style ceremony, and guests arrived at the venue in the Fengxing T5 EVO Wild Edition, and walked the red carpet as the stars of the ceremony. Mr. Zeng Qinglin, general manager of Dongfeng Liuzhou Automobile Co., Ltd. passenger car sales company, even achieved an image breaking circle, and appeared as a "fashion chief engineer" and a catwalk model. The press conference also invited top 100 Internet celebrities to lead the catwalk, arrange millions of supercars to set products, and many self-media followed up the live broadcast, setting a fashionable tone for this conference.
Red carpet check-ins, runway releases, and model walkings not only reflect the fashionable and dynamic side of the popular T5 EVO Crazy Edition, but also highlight Dongfeng Fengxing's attitude of actively responding to young people's pursuit of trends, individuality and freedom, which makes young people feel good.
With the Z generation, Dongfeng Fengxing's brand transformation has achieved initial results
Dongfeng Fengxing deeply recognizes that Generation Z is gradually becoming the main force of car buyers, and announced in 2022 the goal of "becoming a mainstream brand loved by young people by 2025". On the basis of launching young products such as T5 EVO Crazy Edition, Dongfeng Fengxing also actively carried out brand rejuvenation marketing to further enhance the value of the brand in people's hearts through the idea of grasping both.
Dongfeng Fengxing invited users of Fengxing T5 EVO to announce the guidance price and welfare policies of Fengxing T5 EVO Crazy Edition, allowing users to feel the friendliness and recognition from the brand and enhancing the user's connection with the brand. Dongfeng Fengxing also formed a whole between the brand and users by building a new APP of Dongfeng Fengxing, creating a circle culture, and actively interacting and communicating with users.
On the other hand, by constantly combining user groups and scenarios to strengthen the brand value proposition of Fengxing, for example, in various preferential policies, the Qingqing experience gift does not need to order a car to enjoy, as long as you make an appointment to test drive in the store, you can get 1 "Fast and Furious 10" movie ticket, users can feel the performance of Fengxing T5 EVO Crazy Edition after visiting the store, and then go to the cinema to feel the charm of Fast and Furious. It fully reflects the attitude of Dongfeng Fengxing and young people to participate in the grand event and joy together and the feelings of automobile OEMs.
Written at the end:
Dongfeng Fengxing actively listens to the voices of Generation Z young people and accurately grasps the needs of Generation Z. Nowadays, the Fengxing T5 EVO Crazy Edition launched by Dongfeng Fengxing is not only online in appearance, but also reaches the interest of young people in terms of power performance. "Come for youth, born for personality, move for vitality", the popular T5 EVO crazy version is to make the personality taste of Generation Z young people reach the ultimate satisfaction, define the mainstream with the trend, urban beast, and be on the verge.