Following the punishment of two housing companies in Kunshan, Jiangsu Province for selling houses at reduced prices, housing companies changed the explicit price reduction to covert refund. At the beginning, as long as you bought a house, signed a contract and paid the house payment, you would refund the difference, and later it evolved into "buying a house and sending a job", secretly refunding the difference. After the owner buys the house, he takes the ID card of a trusted relative and friend to the developer company to go through the entry procedures, receives a monthly salary, and receives the difference until the difference is made up for the resignation. I have to sigh at the "great wisdom" of the developer, and the use of rebate's technology is magical.
In the face of the current fierce competition in the cement market, various promotional moves in the cement industry are also emerging. Recently, cement prices in many places have declined, and the quotations of various enterprises have become increasingly opaque.
The conch e-commerce platform only marked the listing price, and the actual transaction price was "confidential"
A dealer in Hunan told Cement Man.com that before the conch was clearly priced, how much money was ordered, the e-commerce system showed how much money, and it was available at any time. Now the conch system can only find the listed price, but cannot find the real transaction price.
Buy cement and send money - 25 yuan / ton rebate
It is understood that the "volume price contract" that Conch Cement has been implementing is a "large volume rebate" promotion policy based on bulk orders. When purchasing, the customer promised to pick up more than 500 tons within one month, and the rebate was 25 yuan / ton, and the rebate was returned in physical cement and clinker.
A distributor in Fujian told Cement People that the price of P.O42.5 packaged cement was 370 yuan / ton, the total price of 500 tons was 185,000 yuan, and the rebate amount was 12,500 yuan, which was converted into more than 30 tons of cement.
First fall and then rise, the price is "stable"
A dealer in the Guanzhong area of Shaanxi Province said that the price was first reduced to acquire, and then the price was raised, which is the usual promotion method used by cement enterprises, first reduce by 30 or 40, and then notify the increase by 30 or 40 after the dealer locks the price and stockpiles the goods. Now the execution price of the entire market is not transparent, and price increase letters are issued, and price reductions are only notified to key customers.
For example, many enterprises in Ningxia, Hebei, Shaanxi and Shanxi recently notified to raise the price of cement and clinker, but the implementation situation is not satisfactory, some enterprises are increasing prices to stop falling, and more enterprises are for "acquiring" promotional volume.
Large orders lock in price concessions
Around May Day, a certain enterprise sent a notice to downstream customers, saying that in order to thank customers for their support and love for the company, it specially implemented a preferential policy for new and old customers. The predetermined price is more than 100 tons 300 yuan / ton, and the price is required to be locked in advance.
The dealer said that this is a routine derived from the "winter storage cement" in the northern region, and it is required to be pulled within a specified time. Because of its relatively large margin of concession, it is also attractive to downstream customers. In particular, some single enterprises that buy high-grade cement to process low-grade packaged cement and single grinding enterprises that purchase clinker are more enthusiastic about this kind of "big ticket order".
Buy cement for a "gift"
In order to promote sales, dealers often hold some promotions to buy cement and give gifts during the off-season of the market. For example, the following one buys cement for Audi, buys cement and sends umbrellas and clothes...
There are many more masters of price reduction in the cement industry. Like real estate developers, those who send "gold lords, dads" relatives and friends job opportunities are often "dark drops" to big customers...