Luodai Ancient Town is a famous historical and cultural town in China, known as "the first town of Hakka in the west", Luodai Hakka Water Dragon Festival is a representative item of provincial intangible cultural heritage, and it is also a unique and famous tourism festival brand. The 23rd Luodai Hakka Water Dragon Festival will be held in Luodai Ancient Town from June 21 to October 6, combining the theme of "Love Chengdu and Welcome the Great Luck" to create "the same summer, different water dragon festival" for domestic and foreign tourists.
In the summer, the IP image of the Hakka Water Dragon Festival was born
In May this year, through online and offline voting, the IP image of the Hakka Water Dragon Festival: "Luobao" was born.
"Luobao" wears a traditional Hakka headdress ribbon with peach blossom elements, wears Chinese red and glazed yellow that constitute the background color of Chinese culture, and the "cloth and elegant clothes" with cross-buttoned plackets also have the national trend of the new era.
The water-like transparent eyes add a bit of eccentric summer look to the cute "Luobao". See! This year's new friend, beating drums to create a lively and festive atmosphere, welcomes domestic and foreign tourists to experience Luodai's creative new gameplay.
Connected into films, N experience activities were staged in turn
The Hakka Water Dragon Festival will create outdoor pop-up parades and N experience activities linked to regions, bringing tourists and friends multiple creative experiences and non-stop cool summer leisure experiences.
On the day of the opening ceremony, the new friend "Luobao" will distribute the experience ticket for the amorous Luodai to tourists. Water flash mob dance and water splashing carnival will set off a unique water dragon festival carnival atmosphere. The Water Dragon Parade will connect the Luodai Ancient Town Block, the new consumption scenes in the Luodai movie, the Golden Dragon Great Wall and other special cultural tourism spots.
During the Hakka Water Dragon Festival, special activities such as the Hakka water play season, water music season, and Chinese style food season will be staged in turn, with surprises and surprises, creating a Hakka cultural and aesthetic award combining excellent tide play culture and creativity and a series of themed activities.
At the Guofeng theme market, excellent cultural and creative products based on Chengdu's original IP were collectively unveiled in Luodai Ancient Town, and intangible cultural heritage handicraft experience and market garden activities will fill the Water Dragon Festival with a fashionable atmosphere of creative national trends.
Many Hakka Water Dragon Festival experiences are waiting for you to check in!