The 2.0T Mercedes-Benz G350 is making a comeback! Why don't Chinese consumers buy it?
The 2.0T Mercedes-Benz Big G is a phenomenal product.
It is a deformed product born under the specific environment, specific scene and specific crowd of people in the Chinese market, and the key thing is that the pricing of this small-displacement luxury car exceeds everyone's expectations.
Mercedes-Benz just made a simple subtraction from the cost perspective, removed the previous 4.0T engine, replaced it with a 2.0T engine, and the cost was reduced by 400,000 and sold publicly.
The displacement has changed from 4.0L to 2.0L, eliminating the displacement tax, and the manufacturing cost of the power system has also been reduced to a certain extent, and the pricing of the G350 is subtracted on the basis of the G500, which is very incomprehensible to users.
One is that the Mercedes-Benz big G that people pursue must be a performance car in the true sense, the 4.0T engine outputs 421Ps horsepower, and any scene is very deterrent, so under the extremely high premium ability, there is still a large group of fans.
Replacing with a 2.0T engine does reduce the cost by 400,000, but the weak performance can not support the performance height at all, and the disappointment with the G350 is very high.
The other is that people have realized the huge price gap at home and abroad.
The price of 4.0T Mercedes-Benz G500 in the overseas market is only 130,000 US dollars, the price is 30% lower than the domestic G350, the pricing of G350 should be relatively reasonable at about 1 million, tariffs, displacement tax, consumption tax and brand value, product premium, etc., about one million is the real price of G350.
For many people, the core selling point of Mercedes-Benz Big G is not off-road performance, in fact, many big G user groups will not off-road at all, but the city is their core use scenario, that is to say, people pay more attention to the design concept of Big G and the brand value of Mercedes-Benz.
Theoretically, cheaper 2.0T models can attract more user groups, but the truth is completely the opposite, 90% of users choose 4.0T models.
The power of the 2.0T model is indeed not enough, the budget million to buy a car shows that there are certain requirements for power, and at the same time need to avoid being despised by the product chain, the most important thing is that 1.4 million and 1.8 million, for the real user group, the gap is not as big as imagined.
Therefore, the 2.0T Mercedes-Benz G350 has not been popular, especially after its withdrawal from the Chinese market for a year, the domestic high-end market has undergone tremendous changes, BBA's 500,000-level market share has been significantly impacted, electrified, intelligent products have entered the mainstream position, brand value has declined, to a certain extent, affecting the consumption momentum of high-end cars.
Whether people are still willing to be leeks for feelings is one thing, and how many people choose a model with a rather terrifying premium in this sober era is another, in short, in today's era of Chinese consumers gradually recognizing maturity, this 100% premium model is difficult to harvest consumers.
Look at what prices abroad, and then look at what prices in China, Alpha has already fallen from the altar, the price reduction of Cayenne is also round after round, BMW X7, Mercedes GLS sales and prices, can it reproduce the glory of two years ago?
Times are different, and high-end consumption tends to be cautious, which is a gratifying thing.