On May 30, the 618 promotion opened, and the first 618 "most worth eating" list was released. According to e-commerce sales and user praise data, as well as 27 top food fresh products recommended by buyers, they were listed in the highest honor hall of fresh food quality of Jingdong supermarket 618, and these 27 products are considered to be the highest quality, most distinctive and representative food fresh products during Jingdong 618.
On the same day, Jingdong Supermarket also announced that it will sell the lowest price instant sea cucumber on the whole network during 618.
This list was released by Jingdong Supermarket, and at the press conference, Jingdong Supermarket also released its self-operated product selection strategy for the first time, revealing the methodology of JD Supermarket buyers to select goods.
Jingdong's first 618 "most worth eating" products on the list were selected through the selection methodology of Jingdong supermarket, and milk was the most on the list, with a total of three. Including, the protein content per 100 ml is as high as 6.2 grams, almost reaching the ceiling of domestic dairy protein content, and the average growth of more than 200% in Jingdong supermarket for three consecutive years has exceeded 200% "stuffed with a cow ice extract thick milk"; Anchor milk certified organic by New Zealand, a global dairy country; Especially for lactose intolerant people, produced from extremely rare cows containing the A2 gene, A2 children's milk containing natural A2-β casein.
There are also three dairy products on the list, including Anmuxi yogurt that uses Jingdong big data reverse customization to help rural revitalization, adding natural high-altitude production area Guizhou Xiuwen Kiwi; Mirkolan Domus cheese with more than 70% cheese; OATLY Oh McEk Light Snow x Joy co-branded Doga Oat Ice Cream, which does not contain trans fatty acids, zero cholesterol, zero lactose, and added dietary fiber.
There are also three products on the list, including CP Chia Tai Food, Chef Yi Pepper Pork Belly Chicken, which super-restores the taste of Cantonese restaurants; The main pure and additive-free Jingjiafang gin soup sauerkraut fish; Trans fatty acid-free, pure animal cream zellono-sugar iceberg lava chocolate box cake.
In addition, fresh meat also featured two products on the list, including celery instant sea cucumber cooked in restaurants using innovative craftsmanship and taste, and the American Extreme Wagyu Shoulder, which was selected by 14 Michelin-starred restaurants in the United States.
On the staple condiment, there are also four top dishes on the list. Including, from wrapping to bagging and sealing in only 30 minutes, quickly lock fresh, as far as possible to retain the fresh taste of Wufangzhai zongzi; Dried prawns produced from Dongshan Island, Fujian Province, with protein content exceeding fish eggs and milk several times to dozens of times; Produced in Xishuangbanna, with a hundred years of planting history, but unknown, the taste is extremely soft and sticky, only thumb length "Yuxiang Yunnan Xishuangbanna thumb small corn"; Produced in the grasslands of Inner Mongolia, it is beneficial to cardiovascular and cerebrovascular and ready-to-eat flax commune cold-pressed first-class flaxseed oil.
On the snack list, there are three extremely special products on the list. Including, pregnant food with zero contraindicated ingredients for pregnant women, spicy spicy bean tendon, spicy bean tendon, and dried tofu in childhood; Made from gold-producing Ghanaian cocoa beans, New Zealand milk and Indonesian coconut milk, the taste is as dense as ice cream; Replace imported fresh macadamia nuts through large-scale domestic cultivation.
In terms of drinks, there are four drinks from the "most classic production area" on the list. INCLUDING, HOGOOD YUNNAN SMALL GRAIN COFFEE FROM BAOSHAN, A HIGH-ALTITUDE GOLD PRODUCING REGION IN THE WORLD, USING FOUR DIFFERENT GREEN BEAN PROCESSING METHODS; Using three-dimensional extraction process, sinloy sinloy hanging ear coffee with high degree of hand-brewed taste; Specially developed for the Chinese market, the limited taste of lychee flavor Perrier Paris water (Perrier); Finally, Jingdong Supermarket also put the 20th anniversary customized Pu'er tea gift box of Gongming Jingdong 20th anniversary in Pu'er in Yunnan Province into the finale.
Jingdong supermarket selection is divided into two steps: product selection analysis and product selection survey. Among them, the selection analysis is mainly research and analysis, which studies five aspects, such as policy trends, industry conditions, user needs, own advantages, and the status quo of competitors. Analyze the direction of the selected product category through product selection, such as a certain type, a certain price band, and a certain product characteristic.
After the product selection analysis, the second step is the actual survey of the product selection, which is the most competitive advantage of Jingdong Supermarket. Buyers need to go to production areas and factories to carry out a lot of field work.
The selection and actual survey work is carried out around three aspects: better, more provincial, and richer, which is divided into seven steps. In order to select better quality products, it is necessary to go to the production area, production source, and factory site to conduct extensive investigations; Conduct large-scale experience evaluation of the same type of products; Laboratory testing is also carried out for the performance indicators of the product. In order to make the lowest price, it is necessary to compare the prices of different goods; It is necessary to compress the intermediate links and find the source of production; It is necessary to reduce costs through exclusive customization and high-volume procurement. In order to enhance the richness, it is necessary to exhaust all subdivided commodity categories for each type of goods, and absorb as many brands and merchants as possible.
Jingdong 618 open red welfare code, May 31, June 1 for 2 consecutive days, users can receive 3 subsidy coupons full of 200-20, the total value is up to 120 yuan, come to Jingdong to unlock a good quality life.
This year, Jingdong 618, purchase Jingdong supermarket's self-operated and open platform to participate in 618 promotion products, support May 23 20 o'clock - June 20 all categories of 30-day price guarantee (except "special goods"). When you buy goods from Jingdong's "tens of billions of subsidies" and Jingdong supermarket's "huge value" venue, you can enjoy the "double compensation for expensive purchase" service.