On May 23-25, CCFA New Consumption Forum - 2023 China Retail Innovation Conference was held in Shanghai. Focusing on the theme of "Starting Again and Exploring the Road to High-quality Development of China's Retail Industry", the conference comprehensively displayed the latest achievements of retail innovation and development.
As a technical service provider with supply chain as the core under JD Retail, JD Retail Cloud was invited to attend the conference, demonstrated the two major solutions of omni-channel transaction improvement and supply chain optimization and efficiency improvement to the industry, and hosted a special lecture with the theme of "Global Operation and Efficient Growth". Li Huanmin, head of JD Retail Cloud, also delivered a keynote speech at the main forum of the conference, sharing with the industry the successful practice of JD Retail Cloud relying on the accumulation of JD Retail for many years and helping partners operate globally.
At the meeting, the organizer announced the 2023 China Retail Digital Innovation Case Collection, and JD Retail Cloud helped Handan Sunshine Jiajia Convenience Integration and Efficient Operation Project stand out and was successfully selected.
Consumption scenarios from single to diversified, global operation has become a "must" for retailers
In recent years, with the continuous popularity of short video live broadcast platforms, mobile payment and social platforms, consumers' purchase channels are showing a highly fragmented trend. For brand owners, it is the general trend to build a consumer-centric, public and private domain network, and online and offline chess game.
In the special lecture on "Global Operation and Efficient Growth" hosted by JD Retail Cloud, expert representatives from industry associations and leading enterprises also conducted in-depth discussions on this trend.
Peng Jianzhen, Secretary General of China Chain Store and Franchise Association
Peng Jianzhen, secretary general of the China Chain Store and Franchise Association, said that in the past, the role of the retail industry was more of a "connector" between suppliers and consumers, and few people thought about how much value was created. However, in the era of global operation, value creation will be the core of the retail industry. How to enhance commodity power, do a good job in refined management, and improve service level will become a particularly important proposition.
Head of JD.com's retail cloud solutions Bo Cao
Cao Bo, head of JD.com's retail cloud solutions, analyzed the current changes in consumers. He believes that with the development of media channels and the richening of information acquisition methods, consumers are becoming more rational and making more cautious decisions. This requires retailers to learn to make better use of data to "read" consumers.
Zhang Yuepeng, General Manager of Handan Sunshine Supermarket, shared the challenges brought by global operation to supermarket operation. He said that in the past, the KPIs of supermarkets were formulated around the richness of goods, but now we will pay more attention to user operations. It can be said that the level of operational capacity directly determines the competitiveness of supermarkets in the future.
Gao Jiancheng, editor-in-chief of Longshang.com Supermarket Weekly, emphasized the role of technology in global operations. He said that global operation is not a completely new concept, and similar issues have been discussed since the 90s, but at that time, due to the lack of corresponding technical means, global management was difficult to effectively land. Today, the emergence of digital technology service providers represented by JD Retail Cloud provides a solid infrastructure for global operation and plays a very important role in promoting the real implementation of global operation.
Tang Zhenhua, vice president of Tongcheng Group, also believes that the core factor that determines how far a retail enterprise can go in the future is not how big it is, but how strong its digital capabilities are.
General Manager of Makihara Group Juai Technology Su Lei
Su Lei, general manager of Makihara Group Juai Technology, shared his practical experience from the practical level. He said that choosing the right management system is particularly critical in the process of achieving global operations. It is not only necessary to have strong inventory management capabilities, but also to be able to achieve online and offline integration and achieve refined management of members, so as to better release the potential of global operation.
Focus on omni-channel transaction improvement and supply chain optimization and efficiency improvement JD Retail Cloud opens JD.com's perfect global operation service capabilities to the outside world
Li Huanmin, head of JD.com's retail cloud, also shared JD.com's understanding of global operations. He said that to achieve global operation, there are two key capabilities, one is user operation capabilities, and the other is supply chain management capabilities. In the past, the delivery of goods to consumers required a large number of intermediate links such as manufacturers, brand owners, distributors, and agents, but in the era of global operation, brand owners can directly reach consumers, and it is more necessary to "take consumers as the core" for experience design and operation. As the foundation behind all business competition, the supply chain also needs to further pursue cost reduction and efficiency improvement under the global operation model.
Head of JD Retail Cloud Li Huanmin
The key to JD Retail Cloud's ability to achieve these two capabilities lies in technology. Li Huanmin said that JD Retail Cloud can help retailers achieve the best of people and goods by integrating JD retail business best practices, and then achieve global growth. For example, in terms of assisting decision-making, JD Retail Cloud can achieve more refined and personalized data analysis for brands based on omni-channel strategy, pricing strategy, promotion strategy, new product strategy, etc., through big data and secure computing technology; In terms of commodity management, it can re-plan the layout of the warehousing network through the simulation of offline channel sales data to help enterprises realize the intelligent management of omni-channel "one pallet of goods".
At the conference, the JD Retail Cloud booth also demonstrated the successful practice of serving enterprises to achieve global operation in terms of omni-channel transaction improvement and supply chain optimization and efficiency.
Handan Sunshine Jiajia convenience store service case selected as the "Digital Innovation Case" of the conference
This year, the China Retail Innovation Conference organized the collection and selection of outstanding innovation cases such as the Top 100 Online Retail, the Retail Technology Cutting-edge List, and Digital Innovation Cases. The service case of Handan Sunshine Jiajia Convenience Store (hereinafter referred to as "Jiajia Convenience") submitted by JD Retail Cloud was successfully awarded the "Digital Innovation Case".
It is understood that Jiajia Convenience is a local convenience store brand under Handan Sunshine Group. Previously, Jiajia Convenience used a traditional ERP service system, which had many drawbacks such as old architecture, outdated system design concept, and inconvenient operation, which made it difficult to support the rapid expansion of convenience store business and online and offline integrated operation.
In response to the problems encountered by Jiajia Convenience, JD Retail Cloud on the one hand provides it with convenient settlement management capabilities that support the franchise model to meet the needs of rapid store expansion; On the other hand, the omni-channel retail ERP with good scalability provided by JD Retail Cloud seamlessly connects with the membership system of Handan Sunshine Group, realizing the integrated operation of Jiajia convenience and the membership system of Sunshine Group, effectively improving the perception and loyalty of convenience store members to the Handan Sunshine brand, and helping Sunshine Jiajia's operation and efficiency. In addition, JD Retail Cloud also provides Sunshine Jiajia with an OMS order middle platform, helping Jiajia convenience offline stores synchronize data with O2O platforms such as JD Daojia and Meituan, and greatly improving its omni-channel operation capabilities.
Li Huanmin, head of JD Retail Cloud, said, "Cost, efficiency and experience are the three most important basic points for retail and e-commerce, and these elements are still the 'source of thinking' of JD Retail Cloud in the face of the global operation trend." In the future, we will continue to focus on the two areas of omni-channel transaction improvement and supply chain optimization and efficiency, create sustainable business value for brands and channel providers with "consulting + technology + operation" (CTO) full-stack services, and work with our partners to explore the high-quality development of China's retail industry. ”