On May 29, Canalys, an independent technology market analyst, released a new survey report, saying that in the first quarter of 2023, the global high-end market of $500 and above rose by 4.7%, exceeding 1/3 of the total global shipments. Among the top 15 high-end mobile phones, two domestic mobile phones were shortlisted.
According to the shipment ranking given by Canalys, the two domestic phones are Xiaomi 13 and Huawei Mate 50, ranking 13th and 14th respectively. In other words, these two phones are the best-selling and second-best domestic high-end phones in the first quarter, respectively.
Looking at the top 15 models in the world's high-end mobile phone shipments, they are iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14, iPhone 13, Samsung S23 Ultra, iPhone 14 Plus, Samsung S23, iPhone 12, Samsung S23 Plus, Samsung Z Flip 4, iPhone SE, Samsung S22, Xiaomi 13, Huawei Mate 50 and Samsung S21 FE 5G.
In the high-end market, Apple is still the majority of the high-end smartphone market, in a total of 15 models, Apple a brand accounts for 7, in addition to the iPhone 14 series, there are iPhone 13, iPhone 12, iPhone SE and other 3 models.
There is a saying, iPhone 13 is really a mobile phone with its own popularity, and it has maintained very high sales since its release in 2021, even after the release of iPhone 14, coupled with the preferential strategies of major e-commerce platforms during 618, iPhone 13 sales may have further growth.
Samsung is also strong, accounting for 6 of the 15 models, in addition to the regular flagship Samsung S23 Ultra, Samsung Z Filp 4 is the only folding screen phone among 15 phones.
The share of Apple and Samsung in the 15 models is also in line with the revenue comparison between the two to some extent. Harmeet Singh Walia, senior analyst at Counterpoint, noted that in the first quarter of this year,
Apple's sales still maintained a year-on-year growth of 2% (Apple's first-quarter earnings data), accounting for nearly half of the revenue of the entire smartphone mobile phone market in the first quarter.
Samsung's first-quarter shipments rose 4% sequentially to 60.6 million units, but still fell sharply 19% year-over-year. With the launch of the Galaxy S23 series, Samsung's average selling price increased to $340, up 17% year-over-year and 35% month-over-month, and its share of revenue in the global smartphone market rebounded to about 20%.
Xiaomi Mi 13 and Huawei Mate 50 are the only two domestic phones on the list, and in Canalys' report, these two phones are the two best performing domestic phones in the high-end market in the first quarter.
At the rice noodle festival held in April, Xiaomi CEO Lei Jun said: "The most important strategy of Xiaomi in the past three years is the high-end strategy, which is actually very difficult, but in the last three waves of new products, I think we have initially stood firm." "If you only count high-end flagships, the Xiaomi 13 series is among them.
Huawei Mate50 released last year, in addition to Canalys, another institution Omdia also said that the Mate50 series of products performed well, relying on official and platform discounts, even 4G mobile phones, in their life cycle is still expected to impact tens of millions of sales.
Although the performance of domestic mobile phones in the global high-end market is still far behind Apple, there have been some good changes compared with the previous Apple Samsung, and two domestic mobile phones with higher prices have appeared. In the second quarter, the product power of high-end domestic mobile phones is stronger than in the first quarter, and there should be better global market performance.