Rhino Entertainment Original
Text|Nam Rumin Editor|Park Fang
There have been many changes in the film market this year, especially in the field of Hollywood ledgers, which have changed to a certain extent.
From "Ant-Man 3", "Thunder Shazam 2", "Super Mario Bros.", without exception, the performance was not good, and then the super large seed "Fast and Furious 10" could not even break through 1 billion, and the Disney princess blockbuster "The Little Mermaid" followed by it even only had an expectation of 30 million. From the perspective of momentum, Hollywood blockbusters have indeed ushered in a big inflection point. And the summer file also has many blockbuster releases, "Transformers 7" shoulders a huge recovery mission.
Once the king - "Transformers"
There used to be such a top series, always monopolizing the box office list of the mainland market, each film must win the annual box office championship, and even repeatedly break the historical box office record, that is, the "Transformers" series brought by Michael Bay. As a collective memory of the post-80s generation, classic characters such as Optimus Prime and Bumblebee can be described as enduring and continue to this day, and are still children's favorites.
(Mainland market performance of the "Transformers" series)
In 2007, the first "Transformers" to land on the big screen became a sensation around the world, winning the fifth place of the year with $765 million, knowing that in front of it are the sequels to top IPs such as "Pirates of the Caribbean 3" and "Harry Potter 5". In particular, the film's performance in the mainland market can be called epoch-making, hitting 280 million+ in one fell swoop. Since then, this series has opened the "massacre" mode in the mainland.
After two years, "Transformers 2" has made a comeback, completely God blocking and killing God and Buddha, completing the "Double Four" feat in North America and the mainland, with North America exceeding 400 million US dollars, second only to "Avatar" under the gods, ranking second in the year. The mainland even exceeded the 400 million mark in one fell swoop, breaking the record set by "Titanic" 11 years ago, and officially allowing the mainland market to officially enter the 400 million+ era, which is the powerful blessing and increment brought by "Transformers".
The latter "Transformers 3" landed in the mainland market in 2011, with a staggering result of 1.123 billion US dollars in one fell swoop, second only to "Harry Potter Finale". The film's performance in the mainland is equally amazing, easily winning the position of the annual champion, second only to Kashen's BUG-level work "Avatar" in history. However, the dominance of the series continues.
In the fourth part later, "Transformers 4" finally got its wish and won the position of the global box office champion, and the series finally reached its peak. Of course, this achievement is inseparable from the blessing of the mainland market, the film won an astonishing 1.9 billion+ in one fell swoop, finally crossed the barrier of Kashen "Avatar", greatly refreshed the box office record, and once again successfully topped the position of the mainland box office historical champion.
Throughout the first four parts of the series, box office champions and record-breaking are the biggest definitions of "Transformers". The appeal of top Hollywood blockbusters is vividly reflected in "Transformers", which is also a powerful witness to the rise of the mainland market. But it is very regrettable that after the unparalleled dominance of the first four films, the quality of the latter shows a significant decline, and the dominance of the market is also declining.
From 2007 to 2014, apart from the ordinary "Avatar" under the gods, the ceiling of the entire mainland market was completely supported by "Transformers" alone, which became the "Hollywood Tiger" that everyone feared, and there was no grass around a large area, and everyone in the industry was avoiding it and fearing it. "Transformers" not only witnessed the Hollywood film industry, but also supported the ceiling of the entire mainland market.
Hollywood may never return to the top
Time has passed, and the energy of Hollywood blockbusters today is far from being comparable to domestic head films, especially those domestic films with 5 billion + at every turn, which are far from being matched by the likes of "Transformers". With the change of viewing habits in recent years, the gap between Hollywood blockbusters and domestic films has become larger and larger, not to mention the box office champion, even if the top ten box office is difficult to see Hollywood.
If Hollywood's continuous losses during the epidemic period can be attributed to some other factors, then now Hollywood's top IP "Fast and Furious 10" can not exceed 1 billion, really to sound the alarm, may have made countless people in the industry "Hollywood tiger" really not good, has been suppressed by Hollywood for nearly 20 years, this time is finally coming to an end.
Nowadays, Hollywood blockbusters hitting 1 billion is a rare luxury, let alone monopolizing box office champions. On the other hand, in terms of domestic films, they have long been rushing in the volume of 5 billion, even if the trough of 2023 still has the volume of "Manjiang Red" and "The Wandering Earth 2" two 4 billion + volumes, which is completely high judgment with Hollywood. The audience is no longer enthusiastic about Hollywood, and it is difficult to tell whether this is the progress of the times or the helplessness of consumption downgrade.
Now that "Transformers 7" is about to land in the mainland market, it will enter the mainland market on the eve of the summer season with a huge halo and countless records from its predecessors. The previous "Fast and Furious 10" has been defeated, even to the medium-cost comedy "Life is not familiar", once the next "Transformers 7" still falls at the threshold of the 1 billion mark, it will be Hollywood's real darkest moment.
Looking at the performance and development of the entire Hollywood in the mainland, such a decline can no longer be described as a simple waist cut, it has long been a knee cut, and plummeting 70%+ at every turn is already the norm. So in the future Hollywood blockbusters, will the box office of 1 billion really be the ceiling? Will you never be able to get back to the top? These are questionable, but increasingly becoming a trend and a reality.
In the process of domestic blockbusters impacting 5 billion +, small and medium-sized costs impacting 1 billion and 2 billion, Hollywood can not keep the lower limit of 1 billion, and the next "Transformers 7" shoulders the mission of Hollywood to enter the mainland, and it is also the last dignity of Hollywood. Especially in 2023, when it strives to break through the 50 billion mark, "Transformers 7" also carries this heavy responsibility and will contribute its strength.
Domestic movies finally turned over serfs to sing, picked off the "Hollywood Tiger", and staged a good show of Wusong fighting tigers, which is naturally a good thing from the perspective of an industry practitioner, after all, the domestic protection month of the past ten years has told us that Hollywood is too terrible. But now in the face of this paper tiger, the situation of this tiger falling into Pingyang is still somewhat embarrassing, after all, it is also an important part of the broader market, and it is a more realistic interpretation of the audience's purchasing power.
I hope that domestic films will sell well, and "Transformers 7" can pick up.