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From Jingdezhen to Nanchang, Li Chun medal design traversed those roads

author:Outdoor channels

Speaking of which, Li Chun was also the first six-star runner of the World Grand Slam in Jiangxi Province, and in the years when he was running wildly in the whole country and the world, the six Grand Slams were completed by him in two rounds.

From Jingdezhen to Nanchang, Li Chun medal design traversed those roads

Looking back on the road he has traveled so far, Li Chun feels that the medal of the 2019 Jingdezhen Marathon is somewhat coincidental. He also did not expect that this would become a perfect fit for him in china's marathon industry.

On the horse in 2019, it is the 100th marathon that Li Chun has run as a runner. At that time, he had just started in the design of marathon medals, but because of his years of accumulation in design, his understanding of marathons, and his deep understanding of marathon medals, he had already achieved outstanding results.

From the Jingdezhen piece of the ceramic process of the drawing machine as a prototype, designed a medal that can rotate, gyro shape, really let everyone shine. Since then, Guilin Marathon, Huangpu Marathon, Qingdao Marathon, Yueshan Xianghai South Station, etc., each piece, he has been able to organically integrate local culture and customs with the marathon, and it is natural.

At the end of 2019, Li Chun received a lot of medal design orders, and just when he was preparing to do a big job in 2020, the epidemic came, and the marathon was pressed the pause button. During this period, Li Chun did not complain, practiced internal skills, and maintained timely communication with many event organizing committees.

Just taking advantage of this opportunity, Li Chun continues to think, improve and keep moving forward, hoping to design unique medals for more events after the marathon is fully resumed, so that more runners can fall in love with a marathon and a city because of the exquisite medals.

The Qingdao Marathon medal he designed made everyone shine; this Nanchang Marathon medal is mostly a hometown complex in creativity. There are still many medals that are already on the way, and as the marathon resumes, they will be worn on the neck of the runners one by one...

From Jingdezhen to Nanchang, Li Chun medal design traversed those roads

From the world to home

After completing his first horse in Xiamen in 2015, Li Chun began his journey of running horses all over the world. In 2016 and 2017, he was either running horses or on the road.

At first, Li Chun ran for his health, and soon he became "addicted". He also found a business opportunity from his own horse racing journey - Marathon Cultural Creation. This has become a scale abroad; at home, it has not yet taken shape.

Li Chun fused Jingdezhen's ceramics with marathons to make a pair of exquisite ceramic shoes. Then, taking advantage of his chances of competing in six Grand Slams, he gave ceramic shoes to the Grand Slam tournament director again and again.

From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads
From Jingdezhen to Nanchang, Li Chun medal design traversed those roads

After the 2017 London Marathon, Li Chun completed the glory of a grand slam six-star runner. In this process, he is a runner and a propagator of ceramic culture.

It can be said that Li Chun started a business with the eyes of the world. The original intention is very good, the reality is very bone, the curve is high and low, and there are very few responders. He participated in the cultural and creative products of the North Horse and Han Ma and other competitions, all of which were applauded or not.

From Jingdezhen to Nanchang, Li Chun medal design traversed those roads

Li Chun began to reflect, and gradually, he realized a fundamental problem: his concept was correct, but it was not suitable for the current situation of domestic marathons. He also entered a difficult period, often while running horses, while thinking about how to organically integrate his marathon cultural and creative dream with the Chinese marathon and turn it into reality.

When the Jingdezhen Marathon was founded in 2019, the operator Zhongti Sports wanted to make a breakthrough in the medal, but it has not found a suitable solution. After being matched by Li Xiaobai, a celebrity in the running circle, Li Chun took over this "hydrangea ball".

In fact, Before Li Chun did not think of designing marathon medals, after all, he is a designer, for various types and styles of marathon medals, has his own deep cognition and understanding. Perhaps without a suitable path, he did not have more practical thoughts on it.

When designing the Jingdezhen Marathon Medal, Li Chun finally understood that this was the best choice for himself in front of him. And the two-year prospect of the amazing appearance of the medal in Dezhen, to the five-pointed star turned by the Nanchang Marathon, Li Chun's marathon medal, the style has become.

From niche to mass

Li Chun has always had a special love for culture. Everywhere he went, he had to go to the local museum. Wandering through the exquisite artifacts, he is looking for the soul and roots of the city, and trying to condense the characteristics of the city from it.

When entering the field of marathon medal design, Li Chun's most important thing is to design medals through culture.

In Li Chun's eyes, marathon medals are a kind of culture, it can be said that without the promotion of medals, there is no marathon today. A good medal is an improvement for an event.

With a dream, Li Chun designed one medal after another with his own style, which was recognized by more and more domestic competitions. He was very pleased, on the road of marathon entrepreneurship, after continuous exploration, he temporarily bid farewell to the niche cultural creation, and used more popular medals to find a place.

After running 100 marathons, Li Chun's second 100 marathons have begun to be implemented: running 100 marathons with medals of his own design. The epidemic has affected this plan, so that many of the medals he designed in the past two years have stayed in the design draft stage. However, the hardships and hardships brought by the epidemic have also sharpened his mind, and he is waiting until the marathon is fully restarted, which will be a new spring.

From the initial mistake to start running and exercising, to now really love this sport, and bring himself too much life excitement and insight, Li Chun is grateful for the marathon.

Li Chun looks forward to more people like him and stronger than him, who can intervene in China's marathon cultural industry and contribute to the bright future of China's marathon.

Under the tide of national fitness, in the context of the marathon will usher in a new round of development, Li Chun hopes that he can become a wave, bringing good memories of medals to various events and many runners.

From Jingdezhen to Nanchang, Li Chun medal design traversed those roads

Li Chun hopes that in the future, every runner who regularly runs marathons will have at least one medal designed by Li Chun and his team.

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