I don't know if you have noticed: in recent years, fewer and fewer people choose to use OnePlus mobile phones. A few years ago, although OnePlus's popularity was not high, many loyal fans of OnePlus could still be seen on the Internet. Now, however, there are few old OnePlus fans
At one time, the Slog of OnePlus mobile phone was "not going to be settled", and Liu Zuohu, the founder of OnePlus, also said many times: "OnePlus, only do real flagships", "Only one flagship a year". Now, with Liu Zuohu becoming OPPO's senior vice president, OnePlus has also become an OPPO sub-brand. And more and more old refueling, abandon OnePlus mobile phones, and choose other domestic brand mobile phones.
Many people may be curious, why did OnePlus fall here?
First, hydrogen OS is cut, Color OS optimization is poor
As the soul of OnePlus mobile phone, hydrogen OS has always been liked by countless "old refueling". For a long time, many users have chosen OnePlus mobile phones because of their simple "native-like" system.
However, starting with OnePlus 8, OnePlus directly cut off the ancestral "hydrogen OS". Switch to the same OPPO Color OS. Color OS has many drawbacks. First of all, compared with hydrogen OS, Color OS can be said to be unrelated to simplicity. Secondly, there are a lot of ads, hydrogen OS is completely free of ads, and Color OS is full of advertising.
Finally, Color OS is very poorly optimized for OnePlus, and even the most basic user experience is very poor. The most obvious example is OnePlus' Ace 2V, which uses last year's Dimensity 9000 processor and poor system optimization tuning. Not only is the mobile phone heating machine serious, but the battery life is also very poor, but the official has not solved this problem so far.
Second, the behavior of OnePlus and its executives tarnishes the brand's reputation
Maybe you don't know Liu Zuohu, but anyone who knows Liu Zuohu will like Liu Zuohu, the founder of OnePlus.
Many of OnePlus's concepts, Slogan, and positioning were developed by Liu Zuohu alone. "Do a good job honestly", "Do not settle".
However, since Liu Zuohu took over OPPO and the president of OnePlus changed, OnePlus has completely changed. The first is that executives under OnePlus took turns to post articles attacking competitors of friendly companies.
Including Li Jie, president of OnePlus, Cai Zuxuan, public relations manager of OnePlus, and so on. Not only that, in order to enhance the popularity of the brand, we also asked the water army to carry out porcelain marketing.
Third, the product positioning is not clear
If we say that OnePlus used to be, the positioning is only a flagship high-end brand. Then the current OnePlus positioning is not classy. It is said that he is a cost-effective brand, but her cost-effective is completely inferior to her own real self and friendly Redmi. It is said that it is a flagship brand, and now the product is fully benchmarked against Redmi, and the experience is completely inadequate.
On the contrary, the positioning of mobile phones of other brands is quite clear, such as Xiaomi and vivo's digital series focusing on the image flagship market; Redmi's K series focuses on extreme price-performance ratio and extreme performance. iQOO and Red Devil focus on the game mobile phone market, and they have a lot of influence in the mobile phone market.
At present, OnePlus has targeted the low-end market, and today's brand influence is getting weaker and weaker.
It is precisely because of the above reasons that OnePlus mobile phones have gradually become unpopular.