I don't know when it started, OnePlus changed from that not going to be a manufacturer to not paying attention to it, and the overall goal changed from "only doing high-end" to wanting to "dry turn Xiaomi". Netizens found that since 2021, OnePlus executives have frantically smeared Xiaomi, and there was a public apology after being caught in the early days, and now they don't even pretend, and it has become the norm for executives to personally smear them.
A few days ago, Cai Zuxuan, head of the public relations department of OnePlus, said on Weibo that he was too pitiful, and the diving of Xiaomi 13Ultra at his own expense a month ago was too serious, and now he can only sell it at a loss of 1000. At that time, many "plus people" followed the coaxing, complaining about Xiaomi's failure to hit the high-end, high price and low cloud clouds, as if it became a carnival between OnePlus and fans, but some netizens dug deep and found that something was wrong and dug up this person's black material.
It turned out that this was a good show directed and acted by Cai Zuxuan, first bought Xiaomi 13Ultra and then sold it at a price below the market price, and then jumped out and said that the price of Xiaomi collapsed. Netizens found through a search that this is not the case, the price of Xiaomi 13Ultra on the second-hand trading platform is very stable, it can be said that Cai Zuxuan does not even disguise, fans do not personally verify, as long as it is black Xiaomi will follow the carnival.
In fact, this is not the first time Cai Zuxuan has done this, once personally as a "scalper" to resell Huawei mobile phones, and then guided netizens to complain about Huawei's hunger marketing, deliberately selling second-hand Xiaomi scooters with quality problems, and after blocking buyers, guiding netizens to say that Xiaomi quality is not good. Executives do these things themselves, no wonder netizens complain that OnePlus is becoming less and less particular now, and the things that executives do are really shameful.
According to industry insiders, executives may also be forced to do this, OPPO's business decline in the past two years is too serious, in order to stop the decline and rise to glory former marketing executives are responsible, so the marketing strategy will turn a big turn. In order to reduce losses, OPPO deducted employees' year-end bonuses at the beginning of this year, and then cut off the unprofitable European business, as well as all the chip business of Zheku, and at the same time targeted Xiaomi, thinking that as long as it turns over Xiaomi, it can increase its sales, isn't this foolish?
Many netizens feel that OPPO's top management may be deceived, and Honor marketing executives originally had a feud with Xiaomi, and now they are just venting their personal anger with OPPO's salary. Everyone can also know if you think about it, Xiaomi is a main online brand, OPPO is a main offline brand, the two companies can not fight, is it good for OPPO to kill Xiaomi? The real answer is the private anger of the former executives, and even does not rule out playing a Infernal Affairs, borrowing a knife to kill people can also take some manufacturers clean, hoping that OPPO executives will not be played by some villains.