#Hotel##社会百态 #
In the next three years, the hotel market is a blue ocean.
First of all, the general trend of consumption upgrading is irreversible. With the continuous expansion of the scale of the domestic middle class, the demand for mid-to-high-end hotels is also increasing, consumers' demand for hotels is becoming more and more diversified and personalized, and the hotel market demand has also changed from simple accommodation consumption to leisure, vacation, business and other diversification. In the next three years, the entire consumption upgrade trend is irreversible, and for the hotel industry, in this context, the hotel industry is still promising.
Second, people's awakening of health awareness after the epidemic. The epidemic is an important factor in people's health awareness, and many people have begun to pay attention to their own health management. People prefer to travel and vacation when they are in good health. Therefore, there will be a huge growth opportunity in the hotel industry in the next three years.
Finally, under the wave of new infrastructure, the hotel industry will usher in new opportunities. In the first half of 2020, the hotel industry accounted for 6% of the new infrastructure investment in the country, far lower than the proportion of investment in transportation, water conservancy, public facilities and other fields (19%). With the increase of government investment in urban public facilities, the acceleration of urban renewal and transformation, and the promotion of rural tourism development and rural revitalization strategies, the mainland's new infrastructure will enter a period of comprehensive development. Up to now, governments across the country have successively announced new infrastructure investment plans or plans to accelerate the economic recovery process. New infrastructure as an investment model will bring new opportunities to the hotel industry.
With the effective control of the epidemic, the recovery of the economy and the increase in travel demand, the domestic hotel market will usher in a huge growth opportunity in the next three years.
First of all, the overall Chinese hotel market is still in the recovery stage. The impact of the epidemic on the economy is still large, and the domestic economy is still facing great challenges in the short term. For the Chinese hotel industry, the degree of recovery of the domestic hotel industry will also determine the degree of recovery of the domestic hotel industry. According to Ctrip, as of May 2020, the average hotel reopening rate nationwide was 56%, and nearly half of the hotels have recovered to the same level in 2019, but there is still some distance from before the epidemic. At the same time, the scale of China's hotel market has steadily expanded, and the operating income of the mainland hotel accommodation industry in 2019 was 1.97 trillion yuan, a year-on-year increase of 5.0%. In 2020, due to the impact of the epidemic, the overall recovery of the hotel industry was relatively slow, according to statistics, as of mid-July 2020, the average occupancy rate of hotel rooms in China was 44.9%.
Secondly, the general trend of consumption upgrading will not change. According to the "2021 Statistical Bulletin on National Economic and Social Development" released by the National Bureau of Statistics, the per capita GDP of the mainland exceeded 10,000 US dollars. With the recovery of the domestic economy, the expansion of the middle class and the strengthening of consumption upgrading trends, the demand of Chinese consumers for high-quality and personalized products will further expand in the future.
Finally, there are new opportunities under the wave of new infrastructure. With the development and construction of new infrastructure, the increase in investment in urban public facilities, the acceleration of urban renewal and transformation, and the promotion of rural tourism development and rural revitalization strategies will bring new opportunities to the hotel industry. Based on the above three points of analysis and changes in market demand, the domestic hotel market will have a huge growth opportunity in 2023.