Text/ZZL
Many of Mijia's products implement the concept of "Seiko domestic products" in every detail, and as the pioneering work of the Mijia brand, the Mijia rice cooker can be said to be a representative work of "new domestic products".
In less than two years, the sales of rice cookers exceeded the million-dollar mark, and many young people in rental houses are now using it.
So as an emerging rice cooker brand, what are the advantages of Mijia?
1. Small body size, high appearance
Rice cooker is positioned for young people, naturally in terms of appearance to achieve "far ahead", after all, many young people are "face control", the appearance is not delicate enough small appliances, do not even look at it.
Mijia rice cooker is different from other brands of rice cookers in design, fully in line with the high appearance requirements of young people, take the minimalist style that young people like, the shape is square, inheriting the signature simple and atmospheric style of Mijia products, the body is rounded without edges, small and does not occupy an area, easy to store.
2. Humanized control
Compared with the traditional rice cooker, the advantage of Mijia is that it supports connecting to the Mijia APP, and can remotely control the rice cooker through the APP, and at the same time, you can refer to the APP cloud recipes to make a variety of delicious dishes, and also support 9 expansion modes such as sweet cooking and oden, it can be said that the rice cooker is full of black technology.
In fact, not only the kitchen white likes to use, for middle-aged and elderly people for the rice cooker is also very practical, there are not many buttons, even simpler than the traditional rice cooker, you can get started without reading the manual.
3. Electromagnetic heating
At present, there are two mainstream heating methods of rice cookers, one is chassis heating, the other is electromagnetic heating, of which the more traditional chassis heating is to heat the chassis by current, and the chassis then transfers heat to the inner tank to transfer heat to the ingredients, this complex heating method will lead to uneven heating, unable to achieve accurate control of heat.
There are many types of rice cookers in Mijia, but the heating method is relatively similar, almost all of them are electromagnetic heating (IH heating), through the electromagnetic coil to connect the current, directly heat the inner tank, heat loss is small and the cooking speed will be accelerated, which is why so many people want to go to Japan to buy rice cookers. Rice cookers use this technology, and the cooked rice will taste better.
4. Celebrity celebrities endorse
Due to its excellent quality, the rice cooker has attracted many big coffees to use it, Yang Chao, Guo Tao, Qiao Shan, and Hong Kong star Chen Xiaochun are all using it. Of course, under the star effect, there are many fans planted, and it can be said that the quality of rice cookers and star endorsements are mutually extensible.
Millions of sales are enough to show the love of rice cookers, coupled with their affordable prices, it is no wonder that young people nowadays love to use rice cookers to cook.