In recent years, mobile phone manufacturers have begun to gradually "release themselves" in their control of product weight. Flagship series such as the iPhone 14Pro Max even go straight to the "half a catty", far beyond the 200G dividing line that ordinary people can accept.
"Sacrificing some weight for balanced configuration" may seem reasonable in flagship models, but for some consumers, especially women, they bring a not friendly experience.
So is there really no phone that can be thin enough and take good selfies? Don't say, Xiaomi really has such a mobile phone about to be released recently, it is the Xiaomi Civi3 released on May 25.
Lu Weibing reveals the inside story of the industry? Xiaomi Civi3 breaks the information gap and points to the trend mobile phone market
Just after the official announcement of the Civi series, Lu Weibing posted a long article on social platforms, saying that the series is of great significance to the entire Xiaomi Group mobile phone business, and Xiaomi Civi3 wants to redefine the trend of mobile phones.
Lu Weibing also directly revealed the inside story of the industry in the long article: the most profitable product line in the domestic mobile phone industry at this stage is not a high-end flagship, nor is it an entry-level mobile phone with high sales, but a "trend machine" with a price range of 2000~3000 yuan, that is, the "granary machine" in the mouth of friends.
Although many of these products have poor performance, poor experience, and mediocre imaging capabilities, they can create a huge information gap through offline channels and shopping guides, and constantly enjoy the dividends of "low configuration and high price", which is the sadness of the market and the shame of the industry.
Lu Weibing's article seems to have broken this layer of window paper, and how to make good choices in market positioning and pricing is also the key to achieving "new trend mobile phones".
It is reported that Xiaomi Civi3 adopts the "twin and two-color" blending concept, which is the product of Xiaomi's in-depth cooperation with WGSN, a global fashion trend professional forecasting agency. Judging from the warm-up video, its body is glossy rather than matte, and it adopts two colors of the same color, and the middle interval is matched with a new rear module design, and the recognition is still quite high.
It is worth noting that the Xiaomi Image Brain will be closely integrated with the Dimensity 8200-Ultra processor to bring more excellent selfie processing to the Xiaomi Civi 3. Not only that, Xiaomi Civi 3 may also be equipped with a 12+512GB large storage version, supporting 5G off-network roaming and 5G access network co-construction and sharing.
It can be seen that Xiaomi Civi 3 is extremely good in hardware configuration and can provide users with a more comprehensive and all-round experience.
However, as netizens commented, "don't look at what he says, look at what he does." In fact, as early as last year, we mentioned that various manufacturers are constantly increasing their configuration and performance experience, including the internal volume of offline models.
Whether Xiaomi can lead the industry change and whether it can break this layer of window paper with the Xiaomi Civi 3 depends on the actual performance and the pricing on May 25.