On the afternoon of May 18, the opening of the first hotel tail room festival in the hotel industry and the launch and release event of the tail room online platform were held in the Huangting Center, Futian District, Shenzhen.
Founder Zhang Hongju is introducing the online business model of Weifang
"The birth of the tail room online is expected to change the traditional way Chinese book hotel rooms and provide great convenience for people to travel. At the same time, this innovative approach directly hits the biggest 'pain point' of the hotel industry with many tail rooms and high vacancy rate, and will completely rewrite the rules of the industry. Zhang Hongju, founder and president of Weifang Online Hotel Management (Shenzhen) Group Co., Ltd., said.
Guests are seated
In recent years, the mainland hotel industry has developed rapidly, and data show that from 2015 to 2020, when the market is close to saturation, more than 200,000 new hotels have been added in the country in five years, and the total number of domestic hotels has exceeded 800,000. The fierce competition in the hotel industry has led to the emergence of a huge number of tail rooms, with about 50% of the rooms in more than 800,000 hotels being vacant, and the annual loss exceeds one trillion yuan. "The launch of the tail room online platform is to solve the biggest 'pain point' in this industry." Zhang Hongju told reporters.
Go-live launch ceremony
How does the tail room online platform "relieve pain and heal" for the hotel industry?
According to reports, the operation of this platform draws on the Didi online car hailing model, allowing hotels to change from passive customers to actively grabbing customers on the tail room online platform; And travelers choose hotels, no longer have to rummage through the screen one hotel after another. "We are a reverse booking platform different from the traditional hotel booking platform, which is an innovative move by me and my team after analyzing the massive data accumulated by market research and combining it with the underlying logic of hotel operation." Zhang Hongju said.
Founder Zhang Hongju is introducing the team Founder Zhang Hongju is introducing the team
The specific operation mode of the platform is that from 6 o'clock every night to 6 a.m. the next day, when consumers book a room, they place an order in the "tail room online" mini program to publish their needs, and then the platform matches the needs of customers, and the hotel grabs orders in seconds. Consumers can stay in a hotel by choosing their favorite hotel and paying for it, and sometimes they can also stay in a five-star hotel for 300 yuan. This process, the platform summarizes it as: "I bid, the hotel grabs, booking a room is like a taxi, 300 can also live five stars!" ”
Industry insiders analyzed that the tail room online platform can solve the hotel's pain points with one click and meet customer needs with one click - with the support of the tail room online, the hotel can not only increase the occupancy rate and increase turnover, but also drain the hotel and grasp customer trends; For consumers, spend less and live in a good house.
Zhang Hongju said that the tail room online platform will work with partners to lay a special channel for the sale of tail rooms in more than 200,000 hotels; Provide more humanized reservation services for the convenience of 300 million users. "I propose that May 18 be celebrated every year as the 'May 18 Hotel Tail Festival'." Zhang Hongju revealed that the group will complete the listing of Hong Kong stocks this year and strive to grow rapidly into a "unicorn" enterprise.
In the signing session on the same day, Zhang Hongju signed a strategic cooperation agreement with CCTV, Dior, etc. on behalf of the Weifang online platform, and also signed the Weifang online regional agency agreement with the agent representative on the spot.
Many guests participated in the grand event on May 18. Mr. Xu Hongbo, founder and chairman of Chuangda Capital and known as the godfather of Chinese entrepreneurship, He Zongsen, former vice chairman of the industry and finance innovation platform of the Investment Association of China in charge of the National Development and Reform Commission, Mr. Zhang Jianfeng, one of the first licensed securities analysts in China and honorary mentor of Shenzhen Innovation Investment, Chairman of Risk Control of China Capital Limited (Hong Kong), Chairman of China Black Tea Holdings Co., Ltd., Chairman of China Black Tea Holdings Co., Ltd., Chairman of China School of Entrepreneurship, School of Economics and Management, Tsinghua University, Chairman of Industrial Investor, New Economist, Qiu Daoyong, vice president of Guangdong Low Carbon Industry Association, attended the scene. MR. XIE JIANZHONG, PRESIDENT OF THE EU-CHINA COMMISSION, AND ILLERIAN LIRIJAN KOXHIONI, EXECUTIVE CHAIRMAN OF THE EU INVESTMENT UNION AND CENTRAL AND EASTERN EUROPE 16+1, SENT CONGRATULATORY VIDEOS.
Signed a contract with CCTV Signed a contract with CCTV
Before the start of the conference, Zhang Hongju, Xu Hongbo, He Zongsen, Qiu Jianhua and excellent agent Zhao Xiaoman were interviewed by Shenzhen Satellite TV reporters. Everyone agreed that the online platform has rewritten the operating rules of the hotel industry, solved the pain points and problems of the industry, and changed the way people travel and book; It also analyzes the superiority of the tail room online platform model from the perspective of the industry, and believes that this new platform is an Internet product suitable for the hotel industry and in line with market rules, and is full of confidence in its development prospects.