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Caught up in the "false propaganda" storm? NetEase's first martial arts open-world game relies on player word of mouth to reverse

author:Rin Yuchen

This year's NetEase 520 conference is still lively, and "Against the Water and Cold" mobile game, as NetEase's first martial arts open world game, is also the first new game to shine. With the 6·30 open beta trailer, the mobile game "Against the Water and Cold" quickly made headlines on the front pages of major media, and at the same time rushed to the popular lists of major video platforms. But after watching the promotional video, the doubts of all players have not stopped!

Caught up in the "false propaganda" storm? NetEase's first martial arts open-world game relies on player word of mouth to reverse

One of the most frequently asked questions is "whether the promotional video picture is really a real machine". The grandeur and magnificence of the world of rivers and lakes under the lens not only have rich and diverse terrain and landforms, but also allow people to walk through natural landscapes such as rainforests, deserts, snowfields, and mountains. There are also extremely realistic weather changes and light and shadow effects, the cloud-shading sandstorm is full of oppression, and the brilliant and dreamy aurora is fascinating... Such scenery quality and picture performance, it is indeed difficult to believe that it is a mobile game product~

Caught up in the "false propaganda" storm? NetEase's first martial arts open-world game relies on player word of mouth to reverse
Caught up in the "false propaganda" storm? NetEase's first martial arts open-world game relies on player word of mouth to reverse

There are even some players who think that the game uses "live photos". In particular, this scene of "sunshine and golden mountains" is too much like a scene in reality. The sunlight shines through the clouds on the silver-covered mountains, reflecting a dazzling brilliance. In the most detail, the boundary between light and dark on snowy mountains shifts with the position of the sun, and the color of the reflected light changes over time. In the face of such a realistic landscape, it is reasonable for players not to believe in the actual in-machine recording.

Caught up in the "false propaganda" storm? NetEase's first martial arts open-world game relies on player word of mouth to reverse

Seeing that the mobile game "Against the Water and Cold" fell into the storm of "false propaganda", the righteous beta players made a move! "It's really not CG", "That's how the real machine is", "The closed beta has all been there", "The closed beta player proves it to be true"... Players who participated in the test testified to the game in the barrage. Who would have thought that the mobile game "Against the Water and Cold" actually used the actual recording screen as a promotional video? Under the real-name authentication of a large number of closed beta players, the game's reputation was instantly reversed!

Caught up in the "false propaganda" storm? NetEase's first martial arts open-world game relies on player word of mouth to reverse
Caught up in the "false propaganda" storm? NetEase's first martial arts open-world game relies on player word of mouth to reverse

Seeing that the problem of whether the real machine was successfully solved, some players began to worry that the mobile phone could not bring the game. After all, the special effects full of various visual effects in the promotional film are very burning to watch. In response to this, the official said that it has begun to optimize in recent stages, striving for mainstream models on the market to ensure high-quality graphics and have a silky experience. It is said that the project team has also purchased more than 300 mobile phones of different models to study the adaptation problem, and it is estimated that after the official public test, normal machines can open the door to rivers and lakes.

Caught up in the "false propaganda" storm? NetEase's first martial arts open-world game relies on player word of mouth to reverse

At that time, everyone can freely wander in this magnificent open world of martial arts and explore the many surprises hidden in the rivers and lakes. But it's funny to say, the "Against the Water and Cold" mobile game is also backed by strength this time, and it is the first time I see that the game is suspected of being "fake" because the quality is too high. Fortunately, players who have participated in the test have shown up to refute the rumors, otherwise the official will have a headache how to prove to everyone before the public beta that the promotional video is really a real machine!

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