On May 20th, the Yutang Sauce Garden Shouzheng Innovation and High-quality Development Conference was held, and the Yutang Museum opened on the same day.
At the opening ceremony, Wang Hongping, deputy director and first-class inspector of the Department of Commerce of Shandong Province, and Zhang Dong, vice mayor of Jining Municipal Government, unveiled the "Shandong Yutang Pickle Research Institute"; Zhang Linghua, secretary of the Rencheng District Party Committee, and Zheng Qingjun, second-level researcher of Jining Municipal Bureau of Culture and Tourism, unveiled the "Yutang Museum".
At the subsequent conference on innovative and high-quality development, Shandong Yutang Sauce Garden Co., Ltd. issued the "Yutang Shouzheng Innovation High-quality Development Plan".
He Jingchun, chairman of Shandong Yutang Sauce Garden Co., Ltd., said that the company will actively do four tasks in accordance with the three-year overall planning, actively and prudently, highlighting key points and solidly advancing the policy. Set up Yutang R&D center, build a new Yutang R&D building, strengthen R&D team building, and use the platform of "Yutang Pickle Research Institute" to cooperate with Jiangnan University, Qilu University of Technology, Nanjing University of Technology, Shandong University of Traditional Chinese Medicine and other related colleges and universities. No less than 10 projects are developed for new products every year.
In the expansion of the market scale, to achieve diversified channel marketing. The main measures include the establishment of a marketing company to promote marketing efforts in a solid manner. While doing a good job in traditional sales channels, we will implement the new retail strategy, set up a special class for new retail business, and comprehensively carry out new retail business.
Promote the deep integration of enterprise production and modern cultural tourism, and create industrial memory and industrial tourism projects. In 2023, we will further integrate and optimize Yutang cultural resources, improve and improve supporting functions such as customer experience and interaction, and work closely with the cultural and tourism department to strive to realize an industrial tourism demonstration base next year. Let more tourists enter the Jade Hall and experience the Jade Hall.
Promote the deep integration of production and modern services, plan to build a time-honored brand gathering area, and use the old factory in the west area of the factory to build a time-honored gathering area integrating tourism, shopping, production, education and research, and interactive experience. Relying on the Nan'an Street Canal Memory Cultural Scenic Area, restore the historical original appearance of the old Yutang factory site, and make the south gate a beautiful scenic spot in the memory of the canal. Realize the creation of culture and promote the common development of local time-honored enterprises.
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