Gree phone is gone?
There are rumors that Gree Electric has disbanded the core team of mobile phones, and since last year, the Shenzhen team has gradually disbanded, and then "the Shenzhen team is all disbanded, and there should be no more mobile phones in the future."
However, some relevant people in Gree said that the research and development of Gree mobile phones has not stopped and has been continuing.
That being said, after the release of the Omatsu G7 in 2021, Gree did not release any new phones.
In addition, the public account of Gree mobile phone was stopped on April 16, 2020, and Weibo was also stopped on April 4 of the same year.
There is no new product, the Weibo public account is stopped, and this information will inevitably make people think.
Gree mobile phones first appeared in 2015, which was an era when everyone rushed to make mobile phones, and Gree naturally did not miss this outlet.
In March 2015, Gree released its first mobile phone: Miss Gree Dong.
The machine is equipped with a 5-inch 720P display, Qualcomm Snapdragon 410 processor, 1GB running memory, 8GB body storage space, 2 million pixels on the front and 8 million pixels on the rear.
THIS CONFIGURATION IS HALF A POUND AND EIGHT TAELS OF REDMI NOTE IN THE SAME PERIOD, BUT THE REDMI NOTE IS PRICED AT ONLY 799, WHILE MISS GREEDONG'S PRICE IS 1599.
After that, Gree mobile phone 2nd generation, Gree mobile phone 3rd generation, Gree color world mobile phone, are all soup without changing medicine, the configuration is not high, and the cost performance is low.
In a market with the most powerful involution, one after another to make low-cost products, its sales can be imagined.
It is revealed that Gree Color World mobile phones have produced a total of 300,000 units, but only 10,000 units have actually been sold, and the sales of the previous mobile phones are also about 10,000 units.
After that, the Gree mobile phone, after two years of silence, launched the Omatsu G5 in 2020 and the Omatsu G7 the following year.
Compared with the old Gree mobile phone, the new machine has improved in terms of cost performance, but compared with friends, it is not worth mentioning at all, and sales have not improved.
Many of the people who buy Gree mobile phones are dealers and company employees under Gree, and it was once reported that the company forced employees to buy Gree mobile phones.
In addition to internal digestion, sometimes mobile phones are also sold in bundles with home appliances such as air conditioners, or even buy one (home appliance) and give one (mobile phone).
That means that in the mobile phone market, almost no consumers are willing to buy Gree mobile phones separately.
Why is Gree mobile phone not doing satisfactory? This may be related to the original intention of the birth of Gree mobile phones.
At the 2015 National Two Sessions, Dong Mingzhu said: "Gree has 6 research institutes, and many functions of electrical appliances are closely related to mobile phones. ”
In the product details of Gree mobile phones, Gree focuses on the functions of mobile phones such as intelligent interconnection and custom control of smart home devices, while others are passed.
To put it bluntly, the significance of Gree mobile phones, but as the controller of Gree electrical smart home interconnection, the use value of the mobile phone itself is not high.
This is a common problem of many cross-border mobile phone companies, and their purpose in building mobile phones is not to do a good job in the mobile phone itself, but to have other plans.
The mobile phone they made is just a remote control, and the configuration and performance are incomplete, after all, manufacturers do not need to invest too much cost in the remote control.
But the mobile phone is not a remote control, it has its own independent use value, which is what consumers value the most, but those manufacturers do not seem to care.
Even the manufacturer does not care, but just makes a wedding dress for others, how can it be done well? How is it possible to sell well?
The decline of Gree mobile phones may be able to inspire companies interested in entering the mobile phone market.
Resources:
Shanghai Securities News: Gree mobile phone, what's wrong?
Ray Technology: Gree mobile phone, pawn
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Editor: Chen Zhanxiang