Since the 1950s, Pop Art, which integrates popularity and commerce, has always been an artistic style pursued and loved by young consumers, leading the trend of each era. Pop art masters such as Andy Warhol are even printed on T-shirts, bags, cups and other goods to accept the "pilgrimage" and worship of fans. Today, Generation Z consumers, represented by the post-95 generation, also love pop culture. Buy blind boxes, queue up for new fashion shoes and fashion clothes, join many sales groups about trendy play... Gen Z's pursuit of trends, cutting-edge, and popularity is greater than that of their parents.
In the face of such a consumer trend, JD.com 11.11, which has opened pre-sale, JD Auction has joined hands with Sanwei International Auction, and created a special auction for artists such as Takashi Murakami, Andy Warhol, and Kushanji, as well as a special auction for Western classic printmaking and a special auction for European trend art prints. More than 100 authentic pieces of trend art such as autographed models and limited editions of artists on the auction make the unique aesthetic pursuit of Generation Z provide a place to rest and make their lives more "based".
Marilyn Monroe, Doraemon... Trend Artists Bring Fashion Cutting-Edge Symbols
Andy Warhol, known as the leader of pop art, subverted the creative rules of classical art and created a unique "repetitive" creative means, Marilyn Monroe, death row electric chair, Mickey Mouse, printed wallpaper, disaster, villain book, Empire State Building, dollars, Coca-Cola, Einstein... No one knows exactly how many works he left behind, which deal with almost all the people and events of Andy Warhol's life era. In Andy Warhol's eyes, art, like the goods of the mass supermarket, can be mass-produced to create art that can truly compete with tradition, belonging to commercial, consumer, civilian, and cosmopolitan art.
"Good photography is about focusing on celebrities." It is his well-known quote. During JD.com's 11.11 period, Sanwei International Auction auctioned the most famous "Marilyn Monroe" in Andy Warhol's popular "Faces of Famous People" series at a starting price of 3799 yuan. This work uses fluorescent tones to match, confusing and dreamy, distant idols ethereal and unreal and real "touchable", while there are a variety of color matching options, making the collection of lots more unique. The most compatible with the portrait must be a still life, and Marilyn Monroe is also filmed with "Flower - Yellow and Green", the exaggerated and harmonious tone style magnifies the full and vivid personality of the plant, and the classic can symbols in "Campbell Soup Canned Food", red and white color, any of the above are excellent choices for decoration.
In addition to Andy Warhol, Japanese artist Takashi Murakami is also a recognized icon in trend art. His works combine popular Japanese cartoons and traditional painting styles, both elegant and popular, showing the interweaving of Eastern traditions and Western civilizations. "My work is about translating cute images from popular culture into the art world. Simply put, the intuitive feeling of the work is lovely. "It's what he thinks of himself. Consumers familiar with Takashi Murakami know that sunflower has always been the iconic sign of Takashi Murakami, and in this special session of Takashi Murakami, a number of classic genuine products with Sunflower as elements have been auctioned. Among them, "Sunflower Supernova" is simple and direct, and countless sunflowers of different sizes and colors are stacked in disorder without leaving gaps, but the whole picture is extremely harmonious and vital. At the same time, there are also "Sunflower Tribute Series Red", "Sunflower Skull Yellow", "Skull and Flower Bone Red" and so on. Of course, the typical work "Doraemon in My Memory" representing Takashi Murakami's "ultra-flat style" is also indispensable, looking at the complexity from a distance, the details are exquisite and layered, like a complete manga story superimposed on a huge plane, the classic characters in the animation "Doraemon" are matched with sunflowers, and the colorful and beautiful doll world shows the emptiness and beauty of the human spirit at the turn of the century. At the same time, there are also many works created based on "Blue Fat Man" and "Blue Fat Man" based on "Blue Fat Man" and "Hip Hip Hurrah". In addition to paintings and artworks, under the trend ornament thematic feature, there are also Murakami Takashi limited edition car ornaments, Mercedes-Benz, Porsche, BMW without exception by Murakami Takashi has been greatly transformed, "Murakami Takashi style" followers can not miss.
It is worth mentioning that during the 11.11 period of JD.com, there are also Spanish artist Juda Alrieta's bubble series Mickey limited prints, "Garfield" limited editions, Doraemon Transformers limited editions and other works, as well as street artist Death NYC's "Nara Michi" series of works; Japanese artist Khlong San ki's "Alice in Wonderland", "Squid Girl", "Ripple Girl" and so on... Many of the artist's masterpieces show the artist's imaginative creative world, and also bring a trendy and strange visual feast to players of the Z era.
Picasso, Salvador Dalí... The master's signature prints inherit the classics
In addition to the works of the masters of the spectrum art, JD Auction and Sanwei International Auction also specially opened the "Western Classic Art Signature Printmaking Session" and the "European Trend Art Zone", in which you can see the creative techniques and spiritual worlds of art masters such as Picasso and Salvador Dali. Whether you are an art lover or not, I am afraid that you will not be ignorant of Picasso's great name. As the most representative artist of the twentieth century, Picasso developed a keen interest in printmaking during the period when Cubism was popular. He experimented with copper plates, woodblocks and lithographs other than mesh, and his works covered all artistic styles, from the blue period to the three-dimensional structure period, rigorous etchings and thick color chromatic prints and free-flowing line engraving copper plates, which still exude a brilliant aura to this day. During Jingdong 11.11, Picasso's printmaking work "Son of Paul" was also auctioned at Jingdong at a starting price of 5200 yuan. At the same time, there are also Spanish surrealist painting masters Dalí's "Impressions of Africa", Lichtenstein's "Self-Portraits" and other prints, which not only show the skills and charm of the master, but also greet art lovers with an affinity and open attitude.
In the "European Fashion Art Zone", Samuel de Saga, a young Spanish artist born in 1986, has worked as a visual artist and illustrator for large companies such as Carolina Herrera, Desigual, Zara and so on. His work often blends and innovates pop culture and contemporary culture, dedicated to painting "the heart inspired by popular culture and the contemporary culture in which we live". During the Jingdong 11.11 period, "Crazy Cat", "Don't Ask Daisy Love", "A Little Mouse" and many other works, through different elements such as cats with different forms, colorful flowers, cute Mickey, etc., combine the "heart" shape of the design process and feel the infinite vitality of life.
Behind the pursuit of trendy artworks is the recognition and love of Generation Z for trend culture, and it is also the display of their unique consumer tastes. As a new type of art trading platform that integrates art auction and Internet thinking across borders, Sanwei International discovers and displays the new forces of Chinese contemporary art, and constantly introduces the works of top foreign artists to promote international contemporary art exchanges. This entry into the JD auction is just the beginning. In the face of Jingdong 11.11, which has opened pre-sale, Jingdong Auction will not only select more interesting, fun and fashionable trend lots to meet the personalized and diversified needs of the younger generation of consumers, but also auction more high-quality good things, whether it is large houses, cars, over 100 million assets, or small treasures, cultural play, tide play, luxury products, for Generation Z consumers to create a more fashionable and cooler "Bashi life".
This article originated from the Financial Circle Network