After China's home appliance industry entered the stock stage, many categories have been in the bottleneck stage. The category of clean home appliances represented by floor scrubbers stood out during the epidemic and became one of the few tracks in the industry that grew against the trend. Many home appliance brands have entered the market, making the competition in the cleaning appliance industry very fierce, and gradually developing into the form of chaotic battles such as price involvement.
In the fierce competition, how to make their brand stand out and get rid of the dead cycle brought by homogenization is a topic that many cleaning appliance brands have been exploring and practicing. Among them, Fangtai Group Mibo tries to subvert the inherent competitive pattern of the floor scrubber industry with the trinity model of "brand, technology and product".
Technology is the core of the product, and the product is the foundation of the brand. It is reported that Mibo has invested a lot of money and manpower, focusing on technology research and development and innovation, and on this basis, trying to create products with unique advantages.
The rolling cloth structure of traditional floor scrubbers has many problems, such as easy secondary pollution and entanglement of hair. It took five years for Mibo to create the first "roll-on" floor scrubber in 2022, creating a better experience with a roll-less cleaning design.
At the beginning of May this year, Mibo's roll-less floor scrubber 7 series was officially announced. Since its launch last year, "roll-free cloth" has made Mibo a dark horse in the floor scrubber market, and Mibo has also completed the task of transforming into a "high-end cleaning appliance expert" brand. Mibo's development path has brought some new enlightenment to the market that is different from the past.
Perhaps many readers are still wondering, in the current mainstream of the rolling cloth floor scrubber, how does this floor scrubber without cloth perform in terms of cleaning power? On May 17, the video released by Daddy Review may be a reference answer.
Mibo conquers "Dad" without rolling cloth
Daddy evaluation should be familiar to everyone, as a well-known domestic evaluation media that originated from station B, it was known for its rigorous, comprehensive and fair evaluation attitude at the beginning of its establishment. Daddy Lab will design a rigorous testing process, and will also digitize the corresponding test results, so that users can intuitively feel the performance of the product, if necessary, the Daddy team will even contact authoritative professional institutions to further test the product, and free public test results.
It is this kind of seeking truth from facts and treating every evaluation product with a rigorous scientific attitude that makes Daddy Review have a high reputation in the evaluation industry, and even has repeatedly obtained authoritative official media reports to promote the upgrading of industry standards. It can be said that the products that dare to face the evaluation of dad are their own excellent, otherwise in a series of rigorous tests, they will directly show their "true face".
Recently, Dad Lab disassembled and tested the Mibo floor scrubber. As a popular household cleaning product in recent years, floor scrubbers combine vacuuming, sweeping and mopping needs, simplifying the tedious household cleaning steps. Based on the traditional household cleaning concept, most floor scrubbers use the structure of rolling cloth + vacuum cleaner, that is, the combination of mop + broom.
Friends with housework experience know that the characteristics of stains make it very difficult to clean mops. Especially after scrubbing the stubborn stains, you can see that the originally clean ground is polluted when you drag it elsewhere, and if you encounter hair residue, it is even more a nightmare. In addition, the odor of the mop after long-term use is also unbearable for many people, and the only way is to replace it frequently.
Traditional floor scrubbers using a similar structure also have these problems. The floor scrubber with the rolling cloth structure basically has to replace the rolling cloth regularly to ensure that the cleanliness of the floor scrubbing meets the needs of use. It was precisely because of seeing the defects of traditional floor scrubbers and hearing the complaints of users, Mibo opened up another track and innovated and developed a roll-free floor scrubber.
In the video, Daddy Review first disassembles the Mibo 7 series floor scrubber, so that the mystery of Mibo's "roll-free cloth" technology is revealed.
It can be seen that its structure is mainly composed of a high-suction fan and a number of transverse optional floor brushes, of which the main material of the floor brush is PVC, which is a soft and tough material that is easy to clean.
The floor brush made of PVC material is mainly used to replace the traditional rolling cloth, Mibo optimizes the structure of the floor brush, so that it can form a cyclone at high speed, and removes external stains from the surface of the object and sucks into the sewage tank through the force of rotation, so as to achieve a better cleaning effect.
In principle, this design concept is similar to tornadoes in nature. We all know that ordinary winds can often only blow some fragmentary and light items, but after adding rotation to form an air vortex, the suction power will be greatly increased, so that the Mibo floor scrubber can easily sweep the stains on the ground.
In addition, in the Mibo 7 series floor scrubbers, engineers have also developed a new "elastic pressurized floor scrubber platform" based on the previous generation, which is inspired by the car suspension and pressurized during the floor scrubbing process with the help of elastic structure to achieve better cleaning results. Just looking at the text description may be a little difficult to understand, in fact, just like when we take a rag to scrub the table, we will increase the intensity of wiping stubborn stains, and the elastic booster structure is to simulate this process, as accurately fit as a human hand, and also apply pressure in time like a human hand to better remove stubborn stains.
From the perspective of product design concept, Mibo 7 series floor scrubber is quite gimmicky. So how clean is it in actual tests? To test the product's cleaning ability, Daddy Reviews conducted a series of "hellish" tests.
The traditional rolling cloth structure floor scrubber will inevitably cause secondary pollution to the ground during the cleaning process, although it is difficult to distinguish with the naked eye, but the original shape will appear in the simulation test of phosphors. In the test of the video of the Mibo roll-free cloth scrubber, it can be seen that not only the phosphor is cleaned, but even if it is subsequently moved to a pollution-free area, there is no trace of phosphor in the area, which means that all pollutants have been removed and have not caused secondary pollution. The video shows the difference between the functions of the Mibo 7 series floor scrubber and the traditional rolling cloth floor scrubber.
In the second hair cleaning test, it was seen that even 30cm long hair had only a trace residue after a single cleanse. In most cases, only two back and forth are needed to basically clean the hair on the ground well, and the hair will not be entangled on the floor brush structure, which not only avoids the subsequent cleaning problem of the traditional floor scrubber winding the hair, but also avoids the hair falling off from the rolling cloth when cleaning other areas, causing secondary pollution.
Hair and dust are the most common pollutants in daily life, and another difficulty for floor scrubbers is a variety of wet stains, including some stubborn stains that stick to the surface after drying. In the absence of high-speed rotating friction cleaning of rolling cloth, how effective is Mibo at cleaning these stains?
In the video, Daddy Lab selected ketchup, egg liquid + instant noodles, and dry coffee stains for testing, and even without rolling cloth friction, you can see that the Mibo 7 series floor scrubber still completes the cleaning of the floor well. By rotating the lateral brush at high speed and strong suction, excellent cleaning efficiency can also be obtained, and the stain resistance and durability are significantly improved.
ketchup
Instant noodles + egg liquid
Dry coffee stains
In areas where traditional rolling cloth scrubbers are difficult to take care of, such as the edge of the wall, Mibo's unique cleaning structure also makes it have a good performance, as long as it is an area that can be taken into account by suction, it can better solve the needs of corner cleaning.
The cleaning effect test is over here, but the real pain point lies in the post-use cleaning stage. Cleaning the remaining stains and hairs on the rolling cloth is the end of the whole home cleaning, and it is also the most headache part. After cleaning wet stains, it is always difficult to clean thoroughly the rolling cloth, and it needs to be manually cleaned or self-cleaned many times to complete the cleaning effect, and the cleaning efficiency and use experience are greatly reduced.
After completing a series of floor cleaning tests, Dad Lab put the floor scrubber into the base to open the self-cleaning mode, thanks to the PVC material dirt and water resistance, it only takes 3 minutes to complete self-cleaning, 15 seconds to quickly air dry, and even can easily meet the needs of high-frequency cleaning, which is not possible with traditional roller cloth floor scrubbers.
In addition, the Mibo Q7 floor scrubber adopts a detachable dry and wet separation structure, which can separate the dry waste cleaning part when needed, so that it can clean more than the floor, even in beds, heights, sofas, etc.
Mibo also optimizes the weight of the product, allowing users to easily lift it even with one hand, bringing a better cleaning experience at height; With large-capacity lithium batteries, the battery life is up to 50 minutes, which better meets the cleaning needs of large households, allowing users to only need one product to ensure that the whole house is cleaned worry-free, and there is no need to purchase multiple cleaning appliances, which costs money and also occupies space.
In the test products of Daddy Review, floor scrubbers are a rare category, not that manufacturers are unwilling to send for inspection, but because Daddy Evaluation needs to conduct preliminary screening and sampling of products before testing, only products with performance and function can enter the evaluation stage, and some traditional rolling cloth floor scrubbers can not even pass the initial screening, and most of the rest are rejected in the sampling link, Mibo rollless floor scrubber has become the first floor scrubber to pass the in-depth evaluation of Dad's sampling.
From the results of the test, Mibo's roll-free cloth design has indeed solved many pain points and problems of traditional rolling cloth floor scrubbers, opened up a new scheme in the category of floor scrubbers, and formed its own unique advantages. For users, the roll-on design makes the cleaning experience significantly improved.
Focusing on users, how should technology serve products?
How did Mibo design this product? In my opinion, good product development should start from the perspective of consumer needs, rather than build and iterate products according to industry stereotypes and "standard answers". After in-depth user research, Mibo found the problems and pain points of the traditional rolling cloth structure. On this basis, we invest a lot of resources in technology research and development and upgrading, and use unremitting technology iteration to continuously improve the user experience.
From the development of the prototype of the roll-on floor scrubber six years ago to the launch of the world's first roll-less floor scrubber in 2022, Mibo's products have always been "different" in the market, with innovative structures and outstanding experiences that have made it a legend in the amazing market.
Six years of research and development, more than 100 million capital investment, more than 130 patents... Mibo's efforts have also been repeatedly recognized by authorities. At the 2023 China Home Appliances and Consumer Electronics Expo (AWE, together with IFA in Germany and CES in the United States, Mibo won the Appland Excellent Product Award, which is known as the Oscar of "Global Smart Life".
The German Rheinland Certification, which is known for its strict standards, has also issued an effective self-cleaning certification for Mibo - the roll-free structure makes it have a self-cleaning ability far superior to the traditional roller structure, effectively reducing secondary pollution.
As early as last year, Mibo rollless cloth scrubber floor scrubber at the beginning of the market has attracted the attention of the Chinese Academy of Sciences, in the Chinese Academy of Sciences test, Mibo 6 series has also achieved amazing results, compared with other rolling cloth scrubber test products, Mibo V6A air inlet wind speed is 5.15 times higher, a cleaning efficiency is 52.55% higher than other test products, cleaning and anti-entanglement performance compared with other products have obvious advantages, becoming the first floor scrubber product to be tested and certified by the Chinese Academy of Sciences.
From the certification of authoritative institutions to the measured results of Daddy evaluation, Mibo 7 series floor scrubber shows its product performance and advantages with a leading attitude, and proves to the industry that roll-free structure is the development direction of the floor scrubber industry that cannot be ignored. Driven by innovative technology companies such as Mibo, the clean home appliance market is ushering in a new upgrade and revolution, from one specialty to one specialty, Mibo has pointed out a new track in the clean home appliance market.