"Overturned!" "Kill crazy!"
This is after the launch of the new Han DM series, and such reviews are not uncommon.
Indeed, after reading the starting price of Han DM-i of only 189,800, most people, including this author, are in a calm mood for a long time.
This price, after the Qin PLUS DM-i champion version, thoroughly implements the concept of "oil and electricity at the same price" to the end.
After all, anyone familiar with the B-class market can intuitively feel what this price means.
At this stage, the price of 150,000-200,000 yuan is basically monopolized by joint venture B-class fuel cars such as Accord, Camry, Magotan and Ethereal.
The space and comfort of these classic models have obvious advantages over A-class cars, fuel consumption will not be very high, the comprehensive cost of the car is lower, and the overall advantages are obvious.
Focusing on the new energy B-class car in the market, there are obvious shortcomings in comfort and space, and the problem of endurance and energy replenishment anxiety still exists, and it is even difficult to break the "bottom line" of 200,000 in price, forming an obvious threat to the joint venture B-class fuel vehicle market.
As a result, the arrival of the Han DM-i Champion Edition can be described as completely overturning the monopoly of the joint venture B-class fuel car!
From the price point of view, when the new generation of Han DM-i champion version significantly reduced the price by nearly 30,000 yuan compared with the previous generation.
In addition to the extremely impactful pricing, in terms of product power, the Han DM-i Champion Edition not only basically retains the main advantages of the joint venture fuel B-class sedan, but also reinforces the main shortcomings of the latter.
In terms of appearance, Han DM-i Champion Edition introduces glacier blue body color, which adopts the two core technologies of BASF Chemical, Germany, the visual effect is more shocking, and the appearance has been significantly improved, but it should only appear on some high-end models.
In terms of size, although it is known as a B-class car, the body length of 4975mm is already comparable to the BMW 5 series standard axle, competing with the C-class car, and the momentum is not weak.
Finally, and the most core intelligent configuration dimension, Han DM-i can definitely be called "crazy".
On the chassis, the standard FSD variable damping suspension system and aluminum alloy multi-link are perfectly matched, making it flexible to adapt to complex and diverse road conditions, bringing a comfortable ride and enhancing the driving pleasure of the vehicle.
In terms of intelligent configuration, it has mobile phone NFC car keys, 3D holographic transparent image system, etc.
Even the Yunji Yunzhen-C intelligent damping body control system unveiled at the Shanghai Auto Show, Han DM-i Champion Edition, will also be equipped, giving consumers enough choice.
From the perspective of size, configuration, and driving texture, the Han DM-i Champion Edition is a proper C-class car, and now it has really entered the price hinterland of B-class cars.
In addition to this, there is another Han DM-p God of War Edition with a price of 289,800.
BYD has always shown itself as a high-cold science and engineering man, and there were almost no modified car genes before. However, this time, BYD brought the Han DM-p God of War version, which shows that BYD has begun to work hard to operate a fan circle while sales have risen.
The Han DM-p Ares Edition is equipped with a 1.5Ti high-efficiency engine and EHS hybrid system, with a maximum power of 426kW and a maximum torque of 822Nm, which is rare in the same price range.
On the data page, its acceleration time per 100 kilometers is as low as 3.7 seconds, reaching the level of mid-to-high-end fuel sports cars, while the Han DM-p God of War version has a fuel consumption of only 5.2L per 100 kilometers, and the pure electric cruising range reaches 200km.
One focuses on economic home use, the other focuses on performance experience, and the two models form a dislocation competition relationship, which will also become BYD's "breakthrough" and further break through the barriers of joint venture B-class fuel cars.
Kung Fu shooting
Once upon a time, the slogan of "those who win B-class family cars win the world" became the solution code for many car companies to chase the deer car market.
Because the B-class family car is regarded as the best stage for the concentrated display of the brand power and product power of various car companies, and often represents the high level of the joint venture flagship model, the B-class car market has naturally become a place where soldiers must compete.
From Han DM-i Champion Edition to Han DM-p God of War Edition, one has broken through against the trend in the 15-200,000 yuan B-class new energy market with its leapfrog product power.
The other is to break through upwards by competing for new energy competitors of 200,000-300,000 yuan.
Presumably, BYD's Han DM family is destined to overturn some people's tables and regain the right to speak in the B-class sedan in the Chinese market.