How did Li Sheng turn complaining into a business?
The laughing fruit cultural actor House overturned, and the drama turned into a tragedy.
Li Sheng's spit empire
What would happen if Li Sheng was locked up alone with Han Han on an isolated island for a few months?
I guess... They must not be friends.
I saw a video the other day, and the video went like this: [Han Han talks about mourning culture: you are called lazy, want to get something for nothing]
After reading it, I wondered, isn't this diss the "lazy" culture represented by Li Sheng?
Interestingly, one of these two is a cultural idol of the post-80s, the other is a cultural idol of the post-90s, and one has become Boss Han with his words, and the other has become the founder of a company valued at 3 billion.
Hey, or everyone wants to enter your circle no matter how they squeeze their heads.
The Li birthday we know.
Formerly known as Li Ruichao, he was born in a mine in Inner Mongolia.
When he was not famous, he was covered with the skin of Wen Qing, and he didn't like to study.
After repeating my studies, I was admitted to an agricultural university.
However, a Wen Qing who loves to write poetry, Niannong University cannot be what he wants.
Therefore, since his sophomore year, Li Sheng began to write jokes on Weibo.
Written and written, wrote his first nobleman - Wang Zijian.
At that time, Wang Zijian was favored by the planner Ye Feng because of his good crosstalk, remember this name, and take the exam later.
Ye Feng tailored "Tonight's Post-80s Talk Show" for Wang Zijian, and Wang Zijian took a fancy to Li Dan and invited Li Dan to write a paragraph for the show "Tonight's Post-80s Talk Show", and Li Dian's writing is three years.
At that time, Li Sheng, Wang Jianguo, and Chi Zi were all the writers behind Wang Zijian.
But I never expected that several big farces were staged behind these few people,
First of all, at that time, they did not appear, and the audience only knew that Wang Zijian had a friend named Eggman.
At that time, "Tonight's Post-80s Talk Show" soared to second in the country in terms of ratings after only four episodes.
No one is a natural executioner, but Li Sheng probably is.
Because of this, Li Sheng found the field he said he was good at, and he went all the way.
After the program was suspended, Li Sheng and Ye Feng established Xiaoguo Culture in Shanghai.
Yes, it was Ye Feng, the program planner in front.
It's really Miao Frog Seed that entered Mi Mi Miao House - Miao Home.
Many people only know that Li Sheng is the boss of Xiaoguo Culture, but they don't know that Ye Feng is the largest shareholder of Xiaoguo, and there is another person you can't think of - Principal Wang.
In Xiaoguo Culture, Ye Feng holds 34.73% of the shares, Li Sheng holds 5.04%, and Wang Sicong's Pulse Capital holds 2.16%.
Speaking of which, the Xiaoguo culture can have today, and Principal Wang has contributed a lot.
How to say?
As everyone knows, "Spit Conference" and "Talk Show Conference" are the two trump cards of Xiaoguo culture, and among them, "Spit Conference" fired the first shot of Xiaoguo's takeoff.
But "Spit Conference" is completely different from the traditional program production idea, think, who dares to put themselves on the stage and let others throw rotten eggs.
Contacting 20 people, 19 people chose to refuse, which is also expected.
Therefore, when Xiaoguo took the sample of "Spit Conference" to find the platform and customers, he could not get half a benefit.
Eh, at this time, Principal Wang appeared.
Originally, they wanted to find Wang Sicong as a guest, although the guest did not take it as a guest, and the day after eating with Wang Sicong, Xiaoguo received a call from Tencent.
It turned out that it was Wang Sicong who turned around and went to meet the people of Tencent after eating with them, recommended Xiaoguo and "Spit Conference" to Penguin, and also promoted this program that did not make a splash on his Weibo.
No, in 2017, Xiaoguo officially launched "Spit Conference", a show that came out of nowhere and reached more than 100 million hits in just 3 days.
Debut is the pinnacle, and instantly becomes a hit.
Li Sheng, he really did it!
When it comes to the marketing of the Li Birthday Club, I believe that there are still many people who can't forget the content of the first issue of the first season of "Spit Conference".
After that issue of 95, Chi Zi complained about "Aunt Xue" Wang Lin, and the scale was so large that I didn't dare to put the original film.
This can no longer be described as a "sensitive word", directly said on a variety show, it is simply "pornographic".
Ahem, it is recommended that interested students search by themselves.
If this content has nothing to do with the explosion of "Spit Conference", I will show my face and live broadcast now!
Sure enough, for additional effect, it is necessary to use unconventional means.
Isn't "Spit Assembly" popular by saying things that others dare not say?
Madness rubs and rubs on everyone's psychological boundaries.
No, as soon as the program exploded, capital could not hold back.
In April, Xiaoguo Culture completed a series A financing of 120 million yuan, and there is also Wang Sicong's Pulse Capital.
After financing, the valuation reached 1.2 billion in just one month, which is too nice.
In October, the "Talk Show Conference" produced by Xiaoguo exploded again, and the valuation of Xiaoguo Culture soared directly to more than 3 billion.
In fact, in recent years, there have been several explosive manufacturing machines.
Li Sheng's Xiaoguo, Ma Dong's Mi Wei, and Li Wei's Galaxy Cool Entertainment.
These three are bound to Tencent, iQiyi and Youku respectively.
They are all aimed at young audiences and staring at the fragrant food of the net.
However, it is always more difficult to defend the rivers than to fight the rivers and mountains.
Galaxy Cool Entertainment's "Mars Intelligence Agency" began to run hard, Mi Wei's "Strange Words" debater style evaluation is worse than the other, Xiaoguo Culture can't find the second Li birthday, and also lost Chi Zi, Cam and other generals one after another.
It's hard to say whether you will die on the beach by the back waves.
But even if this is the case, it cannot resist the fact that people are still running in the first echelon.
You see, Li Sheng, who makes you "happy, not worth it in the world", has been on more than a dozen variety shows, received dozens of endorsements, holds shares of 6 companies, and has the management rights of 9 enterprises.
Now the most direct change is that Li Sheng, who used to call Wang Zijian "Brother Wang", began to directly call him "Zijian".
People earn more than 100 million a year, do you still think that people are "lazy and lost"?
What is it? This is the class after the exam, said that the exam smashed the top student, and a test paper found that it dumped the second place in the class.
In fact, Li Sheng will make money more than anyone.
Li Sheng asked Xu Zhiyuan in "Thirteen Invitations" if he had ever thought about how he would end his life.
Xu Zhiyuan said: He wants to die on a woman.
After listening to it, Li Sheng was surprised and said: "I think this is the difference between an intellectual and an artist, even if I think so, I can't say that." ”
Why?
Li said: "It will make a lot less money. ”
"Just don't have to tell too much truth"
"You have to use packaging, such as the fact that I want to die on a woman just now, I change him to a paragraph, I can say."
This is Li Sheng's attitude, he is really not lazy or lost at all.
This can't help but remind me that he once complained in the live broadcast room of his wife Kuroo-chan: Fans who don't order clothes are garbage and should die.
Is this also the truth packaged as a joke?
Also, Li Dan is actually really busy.
Responsible for the company's projects, host the investment promotion, invite star guests, and control the style of the program.
There are also topic selection meetings and discussion paragraphs, often until midnight.
Lazy? It's just a character for you to see.
However, making money, business, shuddering.
And that's why Li Dan became a successful businessman.
In our opinion, Li Sheng's success is inseparable from these 4+1, 4 clear factors, a time bomb.
The first is the special businessman just mentioned, Li Sheng, he is careful in his work, which is a necessary quality for a successful businessman, he can handle employee relations with a very "pure" business perspective and get along with this society.
What successful businessman would tear his desires apart and show them to others?
Without the merchant's style, how could Chi Zi part ways with Xiaoguo or even tear his face?
You know, the pool can't even get a little dividend at the end of the year.
Outside, Chi Zi and Li Sheng are golden partners.
Are the two of them friends? It is better to say that the boss and the employee are more suitable.
The second factor: "Times make heroes".
At the beginning, we talked about Han Han and Li Sheng, respectively, cultural idols of two generations.
Han Hanhuo represents pan-elitism in the era of blogs.
Li Shenhuo represents mass entertainment in the Weibo era.
Han Hanhuo's era honored elites and needed opinion leaders.
In the era of Li Shenghuo, the communication of this era was decentralized, and we preferred to listen to the voices of the grassroots.
And Li Dianka to a good point in time, the resident guests and hosts on variety shows in the past either had accidents, or there were other stories, such as Lejia, Zhou Libo, Gao Xiaosong, they were before, and now Li Dan just took over.
To put it bluntly, if it were changed to other eras, there would be no Li birthday.
The third clear factor is to enjoy the dividend.
Elitism is disillusioned and consumerism is on the rise. Weibo allows everyone to speak, let leave a few hands, Xue Zhiqian is angry, and let Tuqian become a pop subculture.
Under the impact of grassroots, populism, and subculture, entertainment comes first, and jokes are king.
Li Sheng is also very good at catering to young people, his funeral, his Buddhist lineage, his spit is exactly what this generation of young people wants, wants to vent, and his mourning has become "real and calm" in young people.
The fourth clear factor: "stepping stones"
Wang Zijian, Ye Feng, Wang Sicong... Without them, there would be eggs in total.
He frantically participates in variety shows to make money, which can fully utilize his joke advantages, and can also use his strength to fight with opponents like Ma Dong in "Strange Words".
Finally, what is the time bomb?
After the broadcast of "Spit Conference" that year, it was once known as China's "largest talk show" program.
It's only when the show is on the edge that it's controversial, and it's only when it's controversial that someone watches it, that's right.
But controversy creates God, and it can also destroy God.
The management of online comprehensive is becoming more and more stringent, and one day the audit standards will be the same as those of the star program.
Can Li Dan always keep the controversy above the bottom line?
Will Li Sheng's business empire be controversial and defeated?
On May 15, 2023, actor Li Haoshi wantonly tampered with the content of the performance declaration, and there was a serious insult to the people's army in two consecutive "Xiaoguo talk show" performances on the afternoon and evening of May 13, causing a bad social impact.
Beijing Bureau of Culture and Tourism: "Xiaoguo Talk Show" was fined more than 13.35 million yuan and suspended all performances of the company involved in Beijing indefinitely.
When complaining has become an eye-catching, sought after industry, the ensuing related control will also increase supervision.