According to BYD's official data, the Song PLUS series sold 27,736 units in April, a year-on-year increase of 34%. As a strong model of BYD Ocean Network, the Song PLUS series continues to maintain a stable hot sales momentum, strongly supporting the growth of new energy SUVs. Entering the second quarter of 2023, the popularity of Song PLUS DM-i has not decreased, and it still leads the compact plug-in hybrid SUV market.
Accurately solve pain points, strong product strength forge value benchmark
Technical blessing, market card slot, and product positioning have created the phenomenal product strength of Song PLUS. After two years of precipitation, Song PLUS is still an all-round player and has become the first choice for most consumers in the mainstream market to "switch" to new energy.
With the blessing of DM-i super hybrid technology, Song PLUS DM-i can be oily and electric, solving the two major pain points of consumers' difficulty in charging and battery life anxiety. At a time when oil prices are soaring, the electricity-based driving method takes into account the convenience of trams and the performance of fuel vehicles. The Song PLUS DM-i has a pure electric range of up to 110km, basically covering daily commuting. Under the condition of full fuel and full charge, the comprehensive cruising range can exceed 1200km, and the fuel consumption is only 4.4L per 100km. At the same time, the zero hundred acceleration takes only 7.9 seconds (5.9 seconds for the four-wheel drive version). In addition, in terms of appearance, space, comfort and configuration, Song PLUS can almost meet consumers, properly a hexagonal all-round warrior, and become a value benchmark in the new energy and SUV market.
Firmly occupy the industry champion throne, strength comes from a strong system
Since its launch, Song PLUS has not only opened up a new blue ocean in the SUV market, but also rewritten the entire SUV market, and Chinese brands have led the joint venture brand in the price range of 150,000-200,000 for the first time. In addition to the dividends brought by the first DM-i super hybrid technology, the sustainable and stable development also benefits from BYD's strong self-research and vertical integration capabilities of the whole industry chain.
As a car company known for its high degree of self-research and self-production in the industry, BYD has achieved self-sufficiency in Song PLUS's engine, EHS hybrid system, blade battery and most conventional body parts. This can not only maintain stable production capacity in a volatile market environment, but also have advantages unmatched by competitors in the ability to integrate cost resources. As a result, Song PLUS not only grasps the pricing initiative in the SUV market in the price range of 150,000-200,000, reshapes the market and consumer cognition, but also continues to gain more user recognition with continuous and stable quality control, excellent performance and good reputation.
Stable and far-reaching, huge user base is the core competitiveness
Guiding consumers from cognitive acceptance of plug-in hybrid models to continuous hot sales, Song PLUS has become a landmark model of new energy SUVs. Today, Song PLUS has a huge user group of more than 500,000 and has won the high trust of users. The good reputation of Song PLUS in turn formed a huge wave of secondary transmission, constantly helping to maintain sales at a high level. In the word-of-mouth ranking of an authoritative automobile pendant platform, the comprehensive score of Song PLUS New Energy is as high as 4.54, which is much higher than the average score of the same price. The advantages of the models with centralized feedback from users are: excellent interior space, full power, low fuel consumption/vehicle cost, rich configuration, good quietness, good driving experience, comfortable ride, smooth power output and abundant cruising range. It can be said that user satisfaction is the key to ensuring the stable and long-term sales of Song PLUS.
Since 2023, in the face of market fluctuations and many uncertainties, the Song PLUS car series is also actively responding, continuously adjusting according to the needs of the market and users, further raising the ceiling of the market segment and expanding the advantages of the situation. With the support of BYD's new energy technology strength and strong system, Song PLUS will continue to exert top influence on the market, and continue to accelerate the process of new energy SUVs in the price range of 150,000-200,000 as a leader.
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