Sports are full of life! Many world-class sports events that "race to comeback" have become the first glory of the recovery of human society. On May 15, on the occasion of the prestigious Sudirman Cup (World Badminton Mixed Team Championships), the Chinese brand Baisuishan announced that it had signed with the Badminton World Federation (BWF) as its official partner. Paul Eric Hoyer, President of the World Badminton Federation, Thomas Lund, Secretary General of the World Badminton Federation, and Wang Wei, Vice President and Secretary-General of the Chinese Badminton Association, attended the signing ceremony. In the coming years, Baisui Mountain will provide professional drinking water services for BWF events and activities, helping athletes to stay in top condition and show outstanding performance. Yes, the trumpet of the revival of the sports economy is again the hundred-year-old mountain that has "experienced a hundred battles".
It is reported that the 2023 Sudirman Cup, which started on May 14, landed in Suzhou, and the Chinese national badminton team has been preparing for the host event for two years and is waiting to break out. As one of the highest level of competition in the badminton world, the Sudirman Cup is like a forest, and a "decisive battle" seems inevitable. Industry analysts generally believe that becoming an official partner of the BWF is no less fierce than the competition for the Sudirman Cup. Founded in 1934, the World Badminton Federation (BWF) is the highest organization of badminton, there are 163 official member associations on five continents around the world, in addition to cooperating with the International Olympic Committee to hold Olympic badminton tournaments, BWF is also responsible for organizing Thomas Cup, Uber Cup, Sudirman Cup and other 7 well-known large-scale international badminton events, the weekly "BWF Ranking" is the most authoritative, reflecting the gold standard of the comprehensive strength of badminton players of various countries. To become an official partner of the BWF, not only must pass the screening of the board of directors, the global recognition, brand value, and brand reputation of commercial brands, but also require potential partners such as Baisuishan to make extremely solid and all-round efforts in sports in their countries.
Long-term help for the development of sports in China and even the world, help table tennis, badminton and other Chinese advantageous sports worldwide promotion, help Chinese women's basketball such emerging leaders to win the World Cup runner-up, still with its strong strength and extremely high status in the "side arena" and commercial track for many years, laughed to the end. From CBA events to the basketball World Cup, from the China Open to the Shanghai Tennis Masters, to the Australian Open, from Juventus Football Club to the FIVB, WTT World Table Tennis Federation, and now the World Badminton Federation, the top sports events cooperated by Baisuishan's cooperation are all over the world, and the brand signing "Grand Slam" is realized step by step.
Not long ago, the BWF officially announced that Lin Dan, a two-time Olympic champion in Beijing and London, was officially inducted into the 2023 Hall of Fame. Throughout the history of the development of Chinese badminton, "from 0 champions to sweep the world badminton" is the best summary of the decades of glory of national badminton. With the retirement of the golden generation in 2016, the rise of badminton levels around the world, and the changing international badminton scene, we undoubtedly need more Chinese images and voices. Through the cooperation between Baisuishan and the BWF, we can promote more, broader and deeper exchanges between the national badminton and the world badminton field, so as to promote the development of badminton sports in China and help the new development of badminton sports in the world.
Letting the brand accompany Chinese sports to the world, influence the world, and feed back the vitality and vitality of the domestic sports economy is the embodiment of the brand's sense of social responsibility displayed by Baisuishan. At present, the international situation is turbulent, especially the business sea is like a battlefield, Chinese brands have many challenges to go overseas, and how to break the situation has become a difficult problem in front of brands.
The success of Baisui Mountain has brought inspiration to other brands.
First of all, quality is the foundation. As we all know, developed countries such as the European Union, Japan and other regions have very strict standards for imported products, especially food and beverages. Behind the quality of Baisuishan aristocracy is the absolute high standard of quality control, Baisuishan has more than 50 production lines using German Krones integrated automatic filling equipment; In terms of preform production, choose the world's advanced Canadian HUSKY preform injection molding equipment; In the use of caps, choose Italian SACMI equipment; In terms of air compressors, choosing ABC equipment in Spain, each link of production adopts the most cutting-edge equipment in the industry to ensure the best product quality, so it can be exported overseas.
The second is innovation. The unique exterior design of Baisui Mountain has always been praised by the outside world. In the same bottle of traditional drinking water, Baisuishan's unique elegant and flat-shouldered modern design breaks the traditional aesthetic in one fell swoop, making it highly recognizable even in a strange country, helping to open up overseas markets.
Finally, there is the suitable carrier. Sports have no borders, sports can always infect the public, Baisuishan as a Chinese brand, combined with sports, with exciting sports into the hearts of the public, deepen the public's trust in the brand, drive the brand's local popularity, out of a brand own road to the sea.
Baisuishan's successive commercial innovations in the world sports arena have successfully rooted the "trinity" of natural mineral water products, international event service experience and high-end brand elements from China in the focus center of the global sports health and healthy drinking water concept. More importantly, Baisuishan is not afraid of difficulties and the spirit of challenge, and the hard work and perseverance of sportsmanship transmitted by sports are highly overlapping, while constantly cooperating with the world's top sports events, Baisuishan engraves the sportsmanship into the brand genes, and takes the lead in cracking the puzzle of Chinese brands going overseas with the combination of sportsmanship and brand spirit.
Persistent efforts have been exchanged for the brand return of unique Yulin, Baisuishan, which has ranked first in natural mineral water brand sales for 13 consecutive years, is now exported to consumers in nearly 30 countries and regions such as the United States, Canada, South Korea, Japan, and Australia, and sports enthusiasts and professional sports professionals can enjoy high-quality mineral water from China for a long time. In addition, aiming to make up for the vacancy of Chinese brands in the international high-end water field, Baisuishan has established production bases and improved overseas supply chains in selected water sources such as Italy and Fiji through a series of global layouts.