In recent years, domestic brands and foreign brands have become increasingly competitive in the Chinese market. Therefore, some people have posted on the Internet that "we are too supportive of domestic products, resulting in foreign brands being squeezed out of China". The video saw an online spit that we are too supportive of domestic products, Arctic Ocean soda is 6 yuan a bottle, even boiled water dares to sell 2 yuan, because you are too patriotic, squeeze Samsung mobile phones out of the Chinese market, see Xiaomi does not sell 1999, directly sell 6000 to start.
First of all, we need to make it clear that the comparison between domestic brands and foreign brands in the Chinese market cannot be explained simply by price differences. Although domestic brands tend to be cheaper than foreign brands, this is not the only factor. In the big picture, for consumers, brand credibility, product quality, marketing, after-sales service and other aspects are also important considerations, but in a small way, do domestic things have to be cheaper than foreign brands? This kind of logic was not a problem at all 20 years ago, but now I am afraid that there is a question mark.
Let's first say that the reason for foreign brands to withdraw from the Chinese market is simply boiled down to "we are too supportive of domestic products". Take Samsung mobile phones, although the Chinese market once faced competitive pressure from domestic brands, the main reason is Samsung's own business problems. In the case of market slowdown and product loss of competitiveness, Samsung was not able to adjust its strategy in time, but continued to adhere to the past model, resulting in its market share in the Chinese market gradually shrinking, a Note7 mobile phone battery explosion domestic and foreign policy of treating consumers differently have forgotten? Because of poor management, it is necessary to support domestic products, which is a bit too much.
Let's talk about Xiaomi mobile phone 1999, when Xiaomi mobile phone was born in 1999 price is not lost to 3-4 thousand configuration, the operation of rice flour makes Xiaomi mobile phone labeled as a national god machine, since Xiaomi mobile phone began to go to the high-end route, many people have sprayed Xiaomi forget the original intention. In fact, many people have ignored that the national divine machine of Xiaomi 1999 was not thrown away but delegated to the sub-brand Redmi, if the Xiaomi mobile phone sells 6000 pieces you will spray, you know ROG7pro sells 8000, OPPO find N2 sells 8000, Meizu 20PRO's unbounded version sells 8000 pieces Do you know?
In addition, there is always a voice for Tesla to withdraw from China, will Tesla's withdrawal from China bring anything? Tesla has always been in the position of market leader in the Chinese market, which has played a very important role in promoting the development of China's electric vehicle industry, not only the catfish effect has forced many independent brands to use better products to win the market under market pressure, Tesla's growth has also driven the development of the middle and downstream industries. Therefore, if Tesla is really allowed to withdraw from the Chinese market, it will bring a major impact to the entire industry and ultimately damage the interests of consumers.
For the premium of domestic brands, in fact, it cannot be attributed simply to the excessive support of domestic products. On the contrary, with the continuous improvement of the product strength and competitiveness of independent brands, the brand value has gradually increased. Under such circumstances, brands may not adjust their product pricing and sales strategies to better align with market demand and their own brand positioning. Finally, do you know that BYD's electric vehicles are now selling for more than 1 million?