On May 13, on the occasion of the 2023 King Honor Pro League KPL Spring Finals, the King Honor Professional Esports League announced that the 2023 KPL Summer Tournament will add three new club stadiums, Suzhou KSG, Hangzhou LGD Goose and Foshan DRG clubs will soon open their doors, KPL is about to enter a new era of six cities together!
In addition to the new home venue, Tencent Interactive Entertainment TiMi E-sports brand's first "E-sports Digital IP" themed business hotel was also unveiled for the first time, as a new exploration of the commercial value of e-sports in KPL's 7th anniversary, TiMi E-sports is trying to create a business travel and living space with immersive digital entertainment experience.
Six cities open together The club's home stadium connects more offline audiences
Since launching its regional strategy in 2019, KPL has long been committed to helping clubs integrate into urban life and expand local entertainment options. With the arrival of the summer season, the opening of the home stadium of the KPL club has accelerated the pace.
In the spring of 2023, in addition to the league's home KPL Esports Center in Shanghai as the event hub, hosting a large number of competitions, the home stadiums of Nanjing Hero Jiujing and Chengdu AG Super Play Club also provided convenience for the audiences in Nanjing and Chengdu, and the two cities held nearly 30 offline regular season games, each time the ticket was quickly sold out, and the enthusiasm of the audience gave the home and away teams great encouragement and confidence. Among them, Chengdu AG Super Play will open a new venue in the summer competition, and the High-tech Chinese Performance Grand Theater located in Chengdu High-tech Zone will be the new home of Chengdu AG Super Play Club.
In anticipation of the Asian Games, Hangzhou LGD Goose KPL Home will be officially opened in June. Hangzhou LGD Goose Home is located in the Tianhui Future City Light Theater, Yuhang District, Hangzhou, with a total area of more than 4,000 square meters and 900 seats. In this year's spring tournament, the restructured Hangzhou LGD Goose passed all the way from Group B to Group S, and finally achieved a good result in the final four, and the inspirational story of turning over against the wind won the praise of Hangzhou e-sports audiences, and after the opening of the summer tournament, Hangzhou LGD Goose will face various opponents here, bringing more high-quality matches to the audience, and adding Hangzhou's urban e-sports atmosphere on the occasion of the Asian Games.
The other two club stadiums that will open for the summer tournament are the home of Suzhou KSG at the Taihu International Esports Stadium in Wuzhong District, Suzhou, and the home stadium of Foshan DRG in the center of Yingyue in Foshan's Nanhai District.
The KPL localization strategy continues, and the league will help more clubs find home landing opportunities, gain audience support in their own positions, and explore local commercial space.
E-sports digital IP creates a "trendy" hotel for business travel to meet the new needs of young business travelers
In the run-up to the Spring Finals, not only are past partners still working hand in hand with KPL for a long time, but more corporate customers in new fields continue to join in embracing esports marketing. Up to now, the 2023 KPL Spring Tournament has joined hands with 17 commercial sponsorship partners and 9 major copyright platforms to bring a more extreme e-sports experience to the majority of users.
KPL is leading the industry in the overall scale of business cooperation, and it is also creating more exploration space for future e-sports business cooperation.
The Hangzhou Asian Games will open in September this year, and e-sports represented by the Honor of Kings Asian Games version will be selected as official competitions for the first time, providing more space for the development and popularization of the e-sports industry. In order to welcome the Asian Games and spread e-sports culture, Tencent Interactive Entertainment TiMi E-sports has joined hands with Ouyu Technology to provide young business travelers with a "trendy" space for digital entertainment - Wanfei Hotel|Tencent TiMi E-sports Digital Entertainment Space.
The first "e-sports digital IP" themed business travel hotel-Wanfei Hotel|Tencent TiMi E-sports Digital Entertainment Space is a digital IP high-end entertainment hotel brand jointly developed and operated by Tencent TiMi E-sports and Ouyu Technology. The first store is located in the core business district of Hangzhou Huanglong, jointly invested by Ouyu Technology and Hangzhou West Lake Cultural Tourism Investment Group, and Ouyu Technology is responsible for the overall operation.
Based on the cultural genes of games and e-sports, Tencent Timei and Ouyu Technology's newly built Wanfei Hotel|Tencent Timei E-sports Digital Entertainment Space highlights the sense of technological quality and digital fashion in the overall style. Through the theme image design and the interactive setting of IP installations, it provides young business travelers with a new living space, and can experience the digital "tide culture" and technological "burning experience".
It is reported that Ouyu Technology has previously worked with Tencent E-sports to build a Jingge Hotel|Tencent E-sports Co-branded Store, creating a one-stop new e-sports hotel for senior e-sports users, which has been widely praised and recognized by e-sports users. The high-end living space for young business travelers created by Tencent TiMi is another innovation and breakthrough of Ouyu Technology's "digital IP + cultural tourism business body" model, and a new attempt to build a digital cultural high-end business travel hotel for the young generation of business travelers.
New home, new team and new business, KPL, which is in its seventh year, has forged a complete e-sports industry chain through the refinement of offline space, e-sports culture and commercial value. When summer arrives and the temperature begins to rise, King Honor Esports will join hands with industry participants to start a new journey with common enthusiasm and love.
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