#May new financial forces #E-commerce era, shopping on Taobao! Perfect after-sales go to JD.com! Even Pinduoduo, which originally had many fakes, has reached an unprecedented height in popularity and sales on the basis of constantly paying attention to and cracking down on platform fakes!
Taobao, JD.com, and Pinduoduo, the three e-commerce giants, have monopolized almost all kinds of goods in China's online retail. In physical stores, the once crowded Gome and Suning Carrefour have been hit by the three major e-commerce giants in recent years without a trace of counterattack. Only by continuously laying off unprofitable stores, expanding franchises and reducing self-operation can we reduce losses and increase efficiency. Suning "surrendered!" ", Guomei "would rather die in battle than fall!" ”。
In 2023, it will become the biggest goal for the survival of the former physical retail giant Gome! Only by living may there be a day when we get out of the predicament and do not send people under the fence.
With the "rapid transformation" of the real estate industry and the "saturation period" of home appliances in the electrical appliance industry in recent years, there are many other reasons. Household appliances are no longer queued to buy, and the trustee has booked. The vast majority of consumers have learned to look at electrical appliances offline and purchase online. This invisibly completes a greater impact on offline retail stores. Accelerated the loss of offline retail. Offline retail stores pay rent, labor, and payment..., but they can't sell profitably.
With the decrease in the number of births in 2022, the real estate industry has really reached an inflection point, and houses are in short supply? Or is there more supply than demand? Everyone knows this. How long can house prices be guaranteed, the objective law of the market economy will not change. The ancients knew the saying: "Scarce is precious!"
In this environment, it can be said that Gome Appliances, as a former electrical appliance retail giant, has suffered the biggest and most cruel blow. Instead of what some people say: "Huang Guangyu ruined Guomei after he was released from prison!" , "Huang Guangyu tossed the stable Guomei of the cuckoo business 1 year after he was released from prison!" Some people even shouted: "Huang Guangyu has long been eliminated by the times, and his thinking can't keep up with this Internet era!"
Is this really the case? I'm curious to know what these people would do if it were Huang Guangyu? Continue to maintain the Gome operation model before 2021, do not change, choose to wait to be stabbed to death by the opponent at any time, and there is no way to fight back! Or see the crisis of life and death immediately fill the leaks, dare to show the sword!
None of us can truly understand and understand Huang Guangyu's true thoughts and concepts. But we can see that he dares to show his sword as an e-commerce giant! Seeing his quick execution after decision-making, he built 3 apps in 1 year, each with clear goals. We also saw Huang Guangyu, who frankly admitted the failure and quickly corrected his mistakes after a bright sword failure. Isn't China's reform and opening up also crossing the river by feeling the stones, not afraid of failure, constantly correcting mistakes, bravely facing them, and finally rising in the struggle to be strong!
Today's Gome is facing opponents hundreds or even thousands of times stronger than him, and he is not also crossing the river by feeling the stones! A failure is not terrible, what is terrible is that you yourself are really afraid, afraid to move forward. Is Gome afraid? What can Gome do to reverse the status quo?
I saw that Gome in 2023 did not stop moving forward, Gome is still that Gome, Gome who bravely moves forward! Gome electrical app, this is one thing that Gome will focus on doing in 2023. Hearing is nothing, seeing is believing!
Gome Electric Chairman New Year took the lead in the live broadcast, followed by Gome executives once a super live broadcast every Friday, and Gome stores broadcast live every day. In these live broadcasts, I saw sincerity, naturalness, hard work, and endeavor! I also saw Gome's better and better live broadcast performance and the gradual increase in foot traffic. This is just the corner of Gome in the eye!
We will certainly not see the scene of Gome's middle and high-level efforts and continuous progress. But I believe that they are studying hard, trying to open up new markets, and trying to restore the power and vitality of Gome!
2023, this is destined to be an extraordinary year of the rabbit, let's witness every day, every week, every month of Gome Appliances! I wish our brick-and-mortar retail industry a new path, a thriving brick-and-mortar retail road!
Coding is not easy, thanks for the attention.