In 2015, 29-year-old Yang Mi was proud, she had just broken several records: "Ancient Sword and Qitan" ranked first in the national ratings, and the premiere box office of "Small Times" set a record of 110 million. In the Forbes China Celebrity List, she ranked 6th, after Zhang Ziyi!
So Yang Mi made a decision and established the "Jiahang Tianxia" (later renamed Jiahang Media) company with his two former agents, Zeng Jia of Rongxinda and Zhao Ruoyao of Huanrui Century.
At that time, Yang Mi did not know how she would dance with capital on the tip of the knife in the next 8 years, and what price she would pay for this company!
Zeng Jia
Zhao Ruoyao
Founded Jiaxing: Yang Mi, who is tired of the "top stream", wants to change his life
In 2004, Yang Mi was admitted to the acting department of Beijing Film Academy with the first score in professional courses.
And before that, she has been in the film and television industry for 14 years! The first TV series is "Tang Minghuang" and the first movie is Xing Ye's "Wu Zhuangyuan Su Beggar", and the performances are very flexible.
In the past 14 years, Xiao Yang Mi has continuously won professional awards: the second prize of the Feitian Award in the children's category, the gold award of the China Music and TV Competition... So at the age of 16, he was signed by Li Xiaowan and Li Shaohong's "Rongxinda" company.
Li Xiaowan was very optimistic about Yang Mi and "divided" Zeng Jia, an excellent agent who had brought Chen Kun and Zhou Xun, to Yang Mi, which secretly became the fate of these two partners.
Under the top resources, Yang Mi entered the crew of the legendary drama "Wang Zhaojun" as soon as he graduated. 3 years later, when "The Legend of Sword and Fairy III" recruited actors, Yang Mi seemed to have become a "little wrist", and the crew almost took a few efforts to "borrow" Yang Mi over...
Then, Yang Mi was rated by the audience as one of the 85 flowers "Four Little Hua Dan" because of "Mo Xue Kite" and "Jingchuan", and he was in the limelight for a while.
At this time, the future partner Zeng Jia has come out to work alone, but Yang Mi still wants to break in again. It was not until the end of 2015 that Yang Mi decided to join.
Yang Mi's desperate bet was well founded at the time.
First, before 2015, Yang Mi had two brilliant acting careers: "Immortal Sword III" and "Palace Lock Heart Jade". Both were contributed by Zeng Jia and Zhao Ruoyao. Moreover, in the past 10 years (from 2005 to 2015), the cooperation between Yang Mi and the two of them can be said to be invincible, which makes Yang Mi firm his confidence: in the next 10 years, the three of them will come out and work alone, and they will definitely be able to achieve things!
Second, at this time, Yang Mi was newly married Yan'er and had just become pregnant, and seemed to be a little tired of the life of a first-line artist and wanted to change his lifestyle.
She has been acting for 25 years! There has long been a state of "weakness". Her first "boss" Li Shaohong once said that Yang Mi has already played the skin, all stylized performances... Yang Mi probably also has feelings, it is difficult to break through herself, she either needs to rest, or wants to change her "life role".
Those years were also the years when Yang Mi was "hacked" and "cold from a high place". She once wrote on social media:
"If you have the ability, kill me, and if you can't kill it, wait for me to become bigger and stronger!"
When the competitive pressure of the top stream also annoyed her, once she signed the contract, she was temporarily replaced by another popular flower, she said angrily:
"I was replaced because I wasn't important enough to make you look up to me one day."
Yang Mi hopes to jump out of the circle of "actors" and does not want to be at the mercy of others anymore. However, she did not expect that she would jump out of one circle and enter another kind of more in-depth water...
The only "strong man" after Xingye who dares to gamble with capital
In the 8 years from 2015 to 2022, almost all fans noticed two strange phenomena that happened to Yang Mi:
First, resources and acting skills have seriously declined.
Before her 20s, her acting skills and resources were obviously middle-class. But after the age of 30, the selection of films and characters seems to be more and more "hungry".
Liu Yifei began to enter the CCTV-8 and international film scenes, Liu Shishi also began to act in quality dramas such as "Golden Years", and even Yang Ying knew to play "Feng Qi Longxi"...
Only Yang Mi is going downhill, dangling alone in the "old ancient doll" or "small fresh meat circle".
Second, Yang Mi became more and more shrewd, and the rationality in his words was simply beyond this age.
"There are no shortcuts or detours in life, all the good things and bad things you experience are your choices at that time, they are all your own responsibility, you choose, and then you have to stand right."
"Sometimes, not everyone is human."
These old-fashioned and sober words all come from Yang Mi's mouth, and a search on the Internet can find her "sober quotes".
Yang Mi's two "strangeness" both occurred after she became a shareholder of Jiahang in 2015 and signed a "gambling" agreement with the capital.
Jiaxing was originally established by Zeng Jia in 2007, when the company's valuation was only 100 million. But after Yang Mi joined, in order to play a "ruthless" game, the three partners set the goal as "going public", so they accepted the investment of 300 million yuan of Shangshi Media accounting for 15% of the shares, so that the total valuation of the company suddenly reached 5 billion, and Jiahang became one of the top entertainment companies in the circle.
Of course, capital is also conditional, and this condition is impossible for ordinary people to dare to accept: in 2015, Jiahang was required to have a net profit of not less than 75 million. Not less than 105 million in 2016 and 147 million in 2017, with a total of 310 million.
Note! It is "net profit", not turnover. If the profit margin is calculated at 30%, the total amount agreed in this VAM agreement may reach about 1 billion.
In other words, during these three years, if the turnover of the enterprise is less than 1 billion yuan (for example), then Jiahang must not only return the investment of 300 million, but also add an annual rate of return of 15% per year. If the gambling is successful, the "Shangshi" capital will get 45 million profits. Failure of the gambling is equivalent to Jiahang investing in "Shangshi" [laughing and crying], and Shangshi can not only get back the funds, but also get 45 million profits a year.
Since the failure of Xingye and Capital to gamble in 2022 and have to mortgage 1.1 billion real estate loan compensation, the entertainment industry has simply talked about "gambling".
But it was such terrible conditions that Yang Mi accepted.
At the beginning of the establishment of Jiaxing, Yang Mi did not ask for a large share, only accounting for 15%, but she could not escape the fate of "top pillar". From the day he became a shareholder, Yang Mi truly experienced a "self-help".
Jiahang gambled successfully, why did it fail to go public?
In the 2014 Golden Eagle Festival, Yang Mi took Di Li Gerba and other Jiaxing artists to walk the red carpet, and since then, the official announcement of "Yang Mi with Jiaxing Artists" has been continuously released. Regarding the fact that he is the boss of Jiaxing, Yang Mi does not admit or deny it, in fact, this is the "marketing method" of Jiaxing.
For the sake of Jiaxing, Yang Mi acted non-stop by himself, while quickly signing new artists, while fiercely bringing new people in the play.
In 2017, the crew of "Emergency Department Doctor" wanted to invite Yang Mi to play the role of Wang Luodan, but Jiaxing knew that it was postponed and replaced Yang Mi with "Negotiator". The reason is that the first salary is high, and the second is that new people can be added.
But this drama created a new low of 3.5 Douban for Yang Mi!
In the same year, Liu Yifei took over Disney's "Mulan", and Liu Shishi took over the public security anti-special drama "Dawn Decisive Battle" with actor Wang Qianyuan...
The next year, Yang Mi was almost pushed off "Assassination of a Novelist" by Jiaxing, but it was only after director Lu Yang crossed Jiaxing to find Yang Mi, and only then entered the crew... Generally, in a drama, Yang Mi has to bring 3-10 newcomers in.
But some can be moved, and some cannot. Like "Negotiator", because of adding people, ruining the script and word of mouth, there are many places.
In the most year, Yang Mu pressed 11 plays: whether she likes to act or not, whether it is a script she is interested in, she can only act.
When Huanrui or Rongxinda, Yang Mi could still make a temper tantrum with the boss, but now that he is the boss, the road is chosen by himself, who can he mess with?
Some people say that the gamble in 2017 is over, and Jiahang has already won!? After 2018, Yang Mi should have a good drama, why has there been no high-reputation drama since then?
The reason is simple, the game of capital is not over yet, Yang Mi still has to continue to play.
In 2017, Yang Mi's "Three Lives and Three Lives and Ten Miles of Peach Blossoms" had a settlement amount of 487 million, and finally helped Jiahang win the gamble in one fell swoop.
But just when Yang Mi was waiting to be the "old Zhuang" of the capital market and promoted to an investor, in 2018, Ms. Li, one of the core partners of the pre-listing group, cashed out 250 million yuan and left the market, and then the investor "Shangshi" also publicly listed and transferred the shares of Jiahang.
The capital believes that although Jiahang has completed the gambling, in recent years, the marketing has been too much, the market value is inflated, it has not produced high-reputation dramas, and its talent drain is serious.
Therefore, going public has become a "dream of Nanke".
If the listing cannot be successful, Yang Mi has only one choice - to liquidate. Otherwise, it is really "losing the lady and breaking the army"!
In the end, Yang Mi withdrew from Jiaxing, and the performance of Jiaxing after that also proved that she may have cashed out successfully.
After leaving Jiaxing, Yang Mi posted the content of social media: there is a past, each has a future. Jiaxing's answer was quite conscientious.
But turning around, Jiaxing deleted all of Yang Mi's photos.
Jiaxing's "unhappiness" means that Yang Mi may cash out 15% of her shares.
Yang Mi's dream of "capital banker" is over, this 8-year stick is over, did Yang Mi earn or lose? Let's settle them one by one:
From the perspective of funds, if Yang Mi cashed out successfully, earning 75 million, the investment that year was only more than 3 million, if only in terms of investment yield, she earned. Moreover, in the past 8 years, she still has a salary to take. In terms of income alone, she does not lose.
But in these 8 years, she lost her opportunity. A large number of actors who were at the same time as her successfully transformed, but Yang Mi missed a good opportunity because she was "trapped in the traffic plate" - what the 37-year-old will do in the future is unknown.
Also, in order to realize the gambling agreement, she wanted to take a back seat and return to her family, but her family was eventually separated.
Calculate and calculate, Yang Mi has "lost" a lot, but the road of life is taken in vain.
In the post-85 little flower, she became the only person who danced with capital on the tip of the knife, and to some extent, she even surpassed the courage of Xingye.
On the professional path of actors, Yang Mi is one step slower than his peers. But in entrepreneurship, games, and negotiations with capital, she has "wealth" that others do not have. She is only 37 years old, and she may really become an "entrepreneur" among actors in the future, after all, Yang Mi's ideal is to become a "giant".
Before leaving Jiaxing, she said:
"Standing on the shoulders of giants, the view will indeed be better. But sooner or later it will fall. So it's better to take a break and turn yourself into a giant. ”