Text | China Business Tao Strategy 600
On May 3, 2023, Li Xiang, the ideal founder known as a new force in car manufacturing, suddenly personally exposed the inside story of the industry on Weibo:
“...... Even I know which brands and which people get how many rebates..."
Although this has become some kind of tacit unspoken industry rules, and has even been packaged with "expansion fees", "maintenance fees" and other coats, it is still unimaginable that it will eventually be directly stabbed by a car company boss.
Perhaps it was precisely because it was too explicit that shortly after the Weibo was released, Li Xiang's Weibo could no longer be found.
It is already difficult to say that this is the first time that Li Xiang has deleted his remarks after "straight-talking fast", and some people even put it together with Musk because of this, "foreign mouth cannon look at Musk, domestic look at Li Xiang", and some people bluntly called him "a scolding street master among the founders of domestic car companies".
In April 2020, even the newly released new energy vehicle subsidy policy in China at that time could not escape Li Xiang's ridicule. Not to mention all kinds of industry peers, Li Xiang is even more "unstingy" with all kinds of dirty words.
When Luckin Coffee's finances were exposed to fraud, Li wanted to post "S** B*, fraudster" on Weibo; When interacting with peers who use other technical routes, Li Xiang occupies 9 words of "TMD" in just 86 words.
In fact, Li Xiang also knows that his frequent "straight and fast talk" will not have a good impact.
In July 2020, the day after Li Auto's IPO in the United States, Li Xiang's account on the well-known financial community "Xueqiu" officially announced the suspension of changes.
In a later interview, Li Xiang confirmed people's conjectures, "I used to speak too straight on snowballs, and it was easy for others to use them out of context." ”
But it is obvious that Li Xiang still failed to control his habit of "straight-talking and fast-talking", and even "was convicted for his words" one after another.
In July 2021, just a year after Li Xiang stopped changing his Xueqiu account, an ideal car owner suddenly reported: it was suspected that a large amount of liquid mercury was found in the seat.
"Mercury in the seat", obviously unlikely, most likely a misunderstanding, of course, it may also be rumor-mongering, so after the official account of Ideal Car responded, most netizens expressed understanding and support.
But Li Xiang didn't seem satisfied, and directly logged on to Weibo to spray, "People and media who spread rumors about us using mercury, I wish you have mercury flowing in your blood and mercury in your brains!" ”
Then Li Xiang's remarks directly rushed to the hot search, and people accused Li Xiang of being immature. Li Xiang also began to get tangled, while worrying about the bad impact, but also really "on the head", the Weibo was deleted and reposted three times in succession, and finally completely deleted.
In June 2022, Li Xiang once rushed to the hot search because he mentioned "low status of drivers" in the live broadcast, causing dissatisfaction among netizens. However, this time, Li Xiang reversed his previous tough attitude, sincerely posted a Weibo explanation, and asked netizens for forgiveness.
In the eyes of the public, Li Xiangxin is straightforward and fast, and if he has revenge, he will take revenge, especially within the company.
Many employees have been publicly accused of "failing to give Li Xiang the solution he wants", so Li Xiang was once called a "product tyrant".
However, it is interesting that Li Xiang's "unobstructed" not only failed to affect the sales of ideal cars, but left many people with a "real" impression, and few people within the company, especially the senior management team, have left him for more than ten years.
Perhaps, Li Xiang, a post-80s generation, has successfully put two startups on the stock market twice, and it is precisely this age and resume that gives him the courage to "scare the air".
In an interview, Li Xiang confessed: "I am indeed a little too confident from three to five places, and often suffer various losses because of this. ”
However, people are not frivolous teenagers, and Li Xiang, who was once known as the "four IT majors in Beijing", can be regarded as a unique scenery among the bosses of major enterprises.
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