According to the official Weibo news of "Voice of Cultural Tourism", during the "May Day" holiday in 2023, the recovery momentum of the cultural and tourism industry is strong, and the national holiday market is stable and orderly.
According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips in the country was 274 million, a year-on-year increase of 70.83%, and recovered to 119.09% of the same period in 2019 on a comparable basis; The domestic tourism revenue reached 148.056 billion yuan, a year-on-year increase of 128.90%, and recovered to 100.66% of the same period in 2019 on a comparable basis.
The reporter learned from many travel platforms such as Ctrip, Qunar, Mafengwo, Tuniu, Fliggy, and Muniao that during the May Day period, even though air ticket prices increased by more than 30% compared with before the epidemic, the number of air ticket bookings in popular domestic cities still exceeded 50% before the epidemic. The number of people buying train tickets at the same time has reached a record high, and the speed of ticket sales on popular routes has exceeded that of the Spring Festival, and the name of "the hottest May Day in history" has basically no suspense.
Taking Beijing as an example, the number of bookings for tourism goods increased by more than 8 times year-on-year, and the number of ticket bookings for popular scenic spots increased by more than 1.6 times year-on-year, among which the Old Summer Palace, Summer Palace, Universal Beijing Resort, National Museum of China, Mutianyu Great Wall and other attractions were the most popular attractions; The number of high-star hotel bookings increased by more than 5.3 times year-on-year, and the number of homestay bookings increased by 6.8 times year-on-year.
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The price rose by more than 30%.
Passenger traffic remained at record highs
On the Qunar platform, the number of air ticket bookings in popular domestic cities exceeded 50% of the pre-epidemic on May Day this year, and the number of passengers departing Hong Kong before May Day (April 28) exceeded the peak of May Day (April 30, 2021). Popular departure places are Chengdu, Beijing, Shenzhen, Guangzhou, Shanghai, Chongqing, Kunming, Xi'an, Hangzhou and Haikou.
This year's May Day train tickets are too difficult to grab, and the number of people buying train tickets online at the same time on the "Where to Go" platform has reached a record high. On the first day of May Day, tickets for many popular lines were sold out within minutes, and even if more trains were opened, tickets were sold out as soon as they were sold - even if it was a night train departing in the early morning.
During the May Day period, the number of outbound air ticket bookings has recovered to 45% of the pre-pandemic (May 1-May 4, 2019) level. Bangkok Thailand, Hong Kong, Seoul, Kuala Lumpur, Macau, Singapore, Tokyo, Phuket, Osaka, and Manila are popular destinations.
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Long-term tour outbreak
Flight distance to a peak of four years
According to Ctrip's data, the average travel radius of users during the May Day period increased by 25% compared with the same period last year, of which the average distance traveled by air was 1,638km, which was about the distance from Shanghai to Hohhot, reaching a four-year peak and basically recovering to the same period in 2019. The travel distance of the "high-speed rail tour" has also increased significantly, with the average one-way trip of 389km, recovering to 80% of the 2019 level, which is about the one-way distance from Shanghai to Huangshan.
According to data from Ctrip's FlightAi market insight platform, during May Day this year, the number of domestic flights exceeded 80,000, an average daily increase of about 15% compared with the same period in 2019.
Although domestic flight capacity has fully returned to normal, demand has climbed more rapidly, the report shows that this year's Golden Week air ticket search popularity increased by 162% compared with 2019, and the routes between Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Chengdu-Chongqing were the most popular, and the average domestic one-way tax-inclusive air ticket price during the holiday was 1,211 yuan, an increase of 39% over 2019. During the "May Day" period, the average one-way price of "two-class tickets" was 2,443 yuan, an increase of nearly 80% over the same period in 2019.
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Beijing has become the most popular destination for May Day travel
According to Fliggy data, the number of bookings for tourism products to Beijing as a destination increased by more than 8 times year-on-year, and Zhejiang, Shanghai, Hebei, Jiangsu and Guangdong are popular source destinations for tourists to Beijing during the May Day holiday. Air ticket bookings to Beijing increased by more than 3.7 times year-on-year, while ticket bookings for popular scenic spots in Beijing increased by more than 1.6 times year-on-year, with the Old Summer Palace, Summer Palace, Universal Beijing Resort, National Museum of China, and Mutianyu Great Wall being the most popular attractions booked during the May Day holiday in Beijing. It is worth noting that the number of high-star hotel bookings in Beijing increased by more than 5.3 times year-on-year, and the number of homestay bookings increased by 6.8 times year-on-year.
Beijing, Shanghai, Hangzhou, Chengdu, Guangzhou, Xi'an, Chongqing, Shenzhen, Wuhan, Nanjing, etc. are the most popular destinations for May Day travel; Shanghai Disney Resort, Universal Beijing Resort, Hangzhou West Lake, Guangzhou Chimelong Tourist Resort, Zhuhai Chimelong International Ocean Resort, Hengdian Film and Television City, Putuoshan Scenic Area, Qin Shi Huang Mausoleum Museum, Summer Palace, Oriental Pearl Radio and TV Tower, etc. are the most popular attractions for May Day outings.
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Alternative check-in photos and eating barbecue are all favorites
Mafengwo tourism big data shows that the demand for long-term and outbound travel has accelerated, with orders accounting for more than 85%. The popularity of parent-child travel continues to skyrocket, increasing by 869% in the past three weeks. In addition to Zibo, Xichang, Jinzhou, Guiyang, Xuzhou and other "barbecue cities" have also attracted a large number of young tourists to eat.
With many well-known scenic spots and rich cultural heritage, Beijing is the most desired tourist destination for the people of the whole country, and "climbing the Great Wall", "visiting the Forbidden City" and "visiting museums" are cultural experiences that tourists to Beijing will not miss. The star effect of the "Three Princes of Xizhimen" panda Menglan has soared the popularity of "Beijing Zoo" by 166%, becoming one of the fastest growing attractions in Beijing.
Young people with "many tricks" are "traveling a very new tour", "hands together" on the Bund in Shanghai, "hands raised" in Chunxi Road in Chengdu, "lighters" under the Canton Tower, and alternative and funny group photos have become a "trend" in the circle of friends of young people during the "May Day" holiday, and they have also successfully made the "commonplace" old scenic spots become the new favorite of young people, and the popularity of the "Bund Wanguo Complex" has increased by 100% in the past week.
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The first day of the holiday welcomes the peak of passenger flow
Tourism consumption "blowout" outbreak
According to Tuniu.com, the flow of tourists from May Day began to grow rapidly on April 27 this year, and peaked on the first day of the holiday on April 29. Parent-child customers became the main force of tourism consumption on May Day, accounting for 35% of orders. Among them, Shanghai, Nanjing, Beijing, Tianjin, Guangzhou, Shenzhen, Hangzhou, Wuhan, Chengdu and Shenyang were selected as the "Top 10 Top 10 Tourist Source Destinations for Tuniu Travel 2023 May Day".
From the perspective of travel days, more users choose to "fill" the entire vacation with vacation, of which 38% of them travel with 4-5 days of travel; followed by 2-3 day itineraries, with 33% of the number of travelers; In addition, 12% of the "fake people" chose to travel for more than 5 days, and products with ultra-long travel days such as "Xinjiang Kanas-Ili-Southern Xinjiang-Turpan 21-day tour", "Iran 18-day in-depth tour" and "New Zealand-North and South Island glacier 14-day tour" were also favored by many users.
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The order of Wuyi B&B reached 5.17 times in 2019
According to the "2023 May Day Holiday Homestay Consumption Report" released by "Wooden Bird" Homestay, the order volume of "May Day" homestay this year reached 5.17 times the number of "May Day" holiday orders in 2019, and the tourism market recovered strongly, fully catching up with the pre-epidemic level. Among them, orders for homestays in Sichuan-Chongqing, Yangtze River Delta, and Pearl River Delta regions are still hot, and reverse peak shifting is popular, and users' travel depth and long-term travel willingness have recovered significantly.
During the "May Day" period, the number of orders for Shimu B&B increased by 8 times compared with 2019, and users were more willing to pay for high-quality experiential B&Bs. Homestays around the concert have become a popular choice for booking homestays after 00, and the search for parent-child homestays has increased by more than 650%, and self-driving travel with pets has become the trend of "May Day" holidays. From the current data, from May 4 to May 7, some users chose to travel at the wrong peak.
In the list of top 10 cities with order growth rate of homestays, Zibo, Weihai and Fuzhou ranked the top three, and the "top-stream" Zibo homestay increased by more than 78 times compared with 2019. Coastal tourist destinations also ushered in a peak in bookings, with significant growth in orders for seaview guesthouses in Xiamen, Guangzhou, Qinhuangdao, Dalian and other places.
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