Source: CCTV News Client
During this year's "May Day" holiday, the rapid recovery of mainland tourism has spawned the quality and upgrading of new tourism products such as self-driving camping leisure tours, short-distance tours, and night tours. The rapidly developing emerging tourism form has played an active role in promoting tourism consumption and cultivating a green and healthy lifestyle, effectively promoting entrepreneurship and innovation in the field of tourism and leisure.
The popularity of self-driving camping has not decreased, and the quality of tourism products has been upgraded
During the "May Day" holiday, in order to ensure that tourists have a good experience, Taishan Scenic Area suspended online and offline ticket sales three times in accordance with the principle of "limited, reservation, and peak shift" formulated before the holiday. In addition, the Taishan East Royal Road and Zhongtianmen Second Power Supply Project were also launched to provide hardware facilities to cope with the peak passenger flow. Statistics show that more than 60% of tourists who come to Taishan this year chose to travel by car.
Relevant statistics show that during this year's "May Day" holiday, the number of tourists in the country is expected to reach 240 million, of which about half will choose to travel by car.
Zeng Bowei, Professor, School of Tourism, Beijing Union University: Self-driving travel is a rapid development trend, and especially with the widespread entry of private cars into families, it is more convenient to arrange our trips, so the rapid development trend of self-driving tours is predictable.
The combination of multiple elements of "Camping+" brings a new consumer experienceThe prosperity of self-driving tours has changed people's travel maps, and as the number of self-driving tours increases, it also boosts the development of the camping industry. Self-driving travel and outdoor camping are gradually becoming a new way of life for more people to relax, get close to nature, and enjoy comfort and romance.
During the "May Day" holiday, the cultural and tourism department of Heilongjiang brought together elements such as self-driving, camping and mountaineering to hold the first self-driving mountaineering festival. In the Songfeng Mountain Area of Harbin, large and small tents and canopies can be seen everywhere.
In order to better promote the form of "self-driving + camping" tourism and vacation, Heilongjiang Province has also launched the self-driving tour electronic passport version 2.0, which further enriches the self-driving tourism content, such as free scenic spots, RV campsites, campsite recommendations, etc., to provide more convenient and meticulous services for self-driving friends.
Zeng Bowei, professor at the School of Tourism, Beijing Union University: There are actually many combinations of camping, such as combinations with outdoor sports, and some concerts, and there will be many combinations of products to bring us new experiences.
Reporter's observation: Camping leisure tourism will move towards boutique segmentation
The popularity of camping is getting higher and higher, reflecting the huge consumption potential and broad industrial development space. Many people in the industry believe that in the future, mainland camping will gradually move towards high-quality and segmentation, and the market prospect is broad.
In Wanggangping Scenic Area, Ya'an City, Sichuan, 10,000 mu of pasture is the closest natural viewing platform to Gongga Snow Mountain, where camping can watch the clouds, admire the magnificent starry river, and feel the exclusive romance and coziness at the foot of the snow mountain.
Tourist Sultan: I came to camp here to see the starry sky at night, take the children out to breathe in the fresh air, and there is the sunshine of the golden mountain, this time I want to experience it.
Excavating characteristics, careful layout, camping scenes are becoming richer and richer. In the magnificent mountains and rivers, in the beautiful countryside, campsites with different characteristics have sprung up.
Zeng Bowei, professor at the School of Tourism of Beijing Union University: Some public camping is relatively cheap. In addition, commercial camping has developed rapidly in the past two years, we call exquisite camping, the cost may be relatively high, consumers do not need to bring camping equipment, the company will provide you. In addition, for different groups of people, camps with teenagers and some camps with a bias towards families, in fact, the camping market is also constantly segmented to meet the needs of more people.
For young people, the social attributes of camping are strengthening, and it is also constantly upgrading people's new experience of consumption scenes.
On the Cymbal Mountain at an altitude of more than 600 meters in Shangrao, Jiangxi, more than 40 tent houses and starry sky houses are arranged in a staggered manner, lighting up the nightlife in the mountain.
Tourist Ai Liang: I think let the children come here to breathe in the fresh air, and we should also relax. The children had a lot of fun and were bouncing around here.
At night, the stars are shining, grass camping, music evenings, food markets, let tourists feel the romantic experience of "camping +".
Tourist Xiang Chao Min: The environment here during the day is very good, and the air is also fresh. The atmosphere in the evening is particularly good, good to bring friends and family to feel the atmosphere.
Reporter's observation: Camping economy has broad prospects and a promising future
Camping not only enriches people's lives, but also drives the rapid economic development of the camping economic industry chain with the continuous extension of the industrial chain. In November 2022, 14 departments, including the Ministry of Culture and Tourism and the Ministry of Natural Resources, issued the Guiding Opinions on Promoting the Healthy and Orderly Development of Camping Tourism and Leisure, encouraging the expansion and strengthening of the upstream and downstream industrial chain of camping tourism and leisure, providing policy support for improving the upstream and downstream industrial chain, and further pressing the "accelerator button" for the development of camping economy.
According to relevant research reports, it is expected that by 2025, the core market size of China's camping economy will reach more than 240 billion yuan, driving the market size to exceed one trillion yuan. Camping economy, the future is promising.