Since Huawei's mobile phones were restricted, the mobile phone business has been sluggish, mainly because Kirin chips cannot be produced, and mobile phones cannot be equipped with 5G RF modules. The two configurations of Kirin chip and 5G module are precisely Huawei's self-developed projects, and they are also one of the most competitive configurations in Huawei mobile phones.
Due to the lack of Kirin chips and 5G modules, the rhythm of research and development and marketing of Huawei mobile phones has been disrupted, and the sales of Huawei mobile phones have also rapidly decreased, and the market share of Huawei mobile phones has also been seized by other mobile phone brands such as Apple, and the market share of Huawei mobile phones has quickly fallen into the share of others.
However, according to statistics released by Counterpoint, in the first quarter of 2023, the overall sales of mobile phones in China showed a downward trend, and also created the lowest sales in the first quarter since 2014. However, in the case of the overall decline in mobile phone sales, there are still two mobile phone brands that have achieved sales growth, and these two mobile phone brands are Apple and Huawei, of which Huawei mobile phones are the only domestic mobile phone brands that can compete with Apple.
Huawei's performance this time is the most eye-catching, sales up 41% year-on-year, no 5G network but still selling crazy.
In fact, the skyrocketing sales of Huawei mobile phones are inseparable from several mobile phones that Huawei has released, especially the newly released Huawei P60Pro. The Huawei P60 Pro, which adopts new design elements, has a hardware design that other mobile phones do not have in selling points. For example, Huawei P60Pro is equipped with Kunlun glass, which is strong and more resistant to falls. The rear main camera is equipped with ten variable apertures, which is more playable in the effect of taking pictures. Super Spotlight Luminous Telephoto delivers excellent photo results day and night. In addition, the two-way message of Beidou satellite is also not supported by other domestic mobile phones.
Huawei's recent new machine release frequency is still very fast, in the Huawei P60 Pro release time is not long, Huawei nova11Ultra also followed suit.
As a mid-range model, the design of Huawei nova11Ultra is still well received by consumers, because from the perspective of hardware configuration, many of the technologies equipped with Huawei nova11Ultra are equipped on Huawei P60Pro, and Huawei has delegated many hardware configurations to Huawei nova11Ultra, which also makes Huawei nova11Ultra very competitive.
For example, Kunlun glass, two-way Beidou satellite communication, variable aperture and 100W flash charging, etc., these comprehensive hardware configurations are very rare in the same price model.
Of course, in addition to Huawei P60Pro and Huawei nova11Ultra, Huawei Mate50Pro is also one of the models that consumers are very concerned about.
The newly designed camera lens module, in terms of appearance recognition, Huawei Mate50Pro is completely different from other mobile phones. In addition, Huawei Mate50Pro is also equipped with Kunlun glass, Beidou satellite, Hongmeng OS, XMAGE image support variable aperture and so on that only Huawei mobile phones have, so even if there is no Kirin chip and 5G network, Huawei Mate50Pro can still attract consumers to start.
In fact, although Huawei mobile phones do not have Kirin chips and do not support 5G networks, Huawei mobile phones have some functions that other mobile phone brands do not have, so their competitiveness is still very obvious. This may be why Huawei mobile phones can become the only brand to compete with Apple's mobile phones, while also achieving 41% growth.