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Film festivals are fairgrounds for films

Film festivals are fairgrounds for films

On April 29, the 13th Beijing International Film Festival came to an end.

This year's Beijing Film Festival is the first time in three years that it will return to April, and it is also a film festival that has returned to the offline market.

During the eight-day period, the Beijing Film Festival held more than 150 events, of which the most popular "Beijing Screening" screened more than 180 Chinese and foreign films in 28 theaters.

According to official data, at 12 noon on April 18, after the online ticket sales of "Beijing Screening" opened, the 4K version of "City of Sorrow" was sold out in 6 seconds, the 4K version of "If There is Love" was sold out in 8 seconds, and the IMAX version of "2001: A Space Odyssey" was sold out in 9 seconds. In addition, in terms of the age distribution of ticket-grabbing visitors, young audiences under the age of 25 increased by 11% compared with last year.

Film festivals are fairgrounds for films

Film festivals are fairgrounds for films

- Watch the movie well

Sha Dan (@奇爱博士), a film curator at the China Film Archive, said on Weibo that in the background of the ticket sales platform, you can see that "the number of movie stars brewing ticket grabbing this year far exceeds last year, and more than 10,000 people have joined the schedule to prepare for the rush at one time."

In fact, the number of "Beijing screenings" films this year has decreased compared with previous years, and the number of screening days has also decreased compared with previous years, Shadan said: "The Beijing Film Festival is no longer 'spread out with a pie' as in the past, with 300 films screened at every turn - in fact, after all years of exploration and practice, we probably feel that about 150 films (new film/classic film ratio of 2:1) is the best solution to meet the needs of Beijing fans in all aspects at this stage." ”

In addition, this year, all the major theaters in the main business districts that "Beijing Screening" has cooperated with for a long time have returned, and the quality of viewing has also been comprehensively improved, many theaters have completed screen configuration upgrades, and many theaters have screened films in Dolby format.

The number of screening days has decreased, the number of films screened has decreased, and the screening quality has been upgraded, which directly leads to this year's movie tickets being more difficult to grab than in previous years.

One of the most famous events is the exposure of a certain platform, "Tragic City" 8,000 yuan a scalper ticket. "City of Sorrow" has been considered to be the most difficult "ticket" to grab since it was announced that it will be screened at the film festival, not only the 4K restoration version, but also the main creator to interact with the audience in person. Sure enough, the invoice was sold out in 6 seconds.

Film festivals are fairgrounds for films

"City of Sorrow"

In fact, the North Film Festival has a situation of ticket resale every year.

Sun Jiashan, an associate researcher at the China Academy of Arts, said: "'City of Sorrow' has a high status among art films and has long been a favorite of fans. Every Beijing Film Festival and Shanghai Film Festival focus on the screening of classic films/feature films, because many feature films are usually not seen in theaters, and it has been difficult for everyone to see feature films on the big screen in the past three years. ”

Some fans said: "The characteristics of the Beijing Film Festival are: first, the supplementary film list, the films that were missed in the past, or that cannot be released on a large scale in domestic theaters, have the opportunity to be seen on the big screen through the Beijing Film Festival; The second is to watch the new films shortlisted for the Temple of Heaven Award, these shortlisted films are not only new, but also may allow you to see different movies. ”

Film festivals are fairgrounds for films

"Punishment"

The best film of this year's "Temple of Heaven Award" was won by the Chilean-Argentine co-production film "Punishment". At the 2023 Malaga Film Festival in Spain, the film won two awards: Best Film and Best Director. The "punishment" in the title is that the couple punishes their own child, and finally "punishes" his parents for the child's escape. The film also triggered a series of reflections on the role of parents and intimate relationships. It can be said that this film is extremely rare on the domestic screen in terms of genre.

In addition to continuing the classic unit setting, "Beijing Screening" also presents you with more novel, rich and three-dimensional film works, and a variety of rare "treasure films" let the audience feast their eyes.

In addition, the Beijing College Student Film Festival, a subsidiary of the Beijing Film Festival, continues the tradition of "watching movies for ten yuan". The 10 yuan movie ticket allows film lovers throughout Beijing to feel the beauty of movies in the film festival.

Film festivals are fairgrounds for films

Film festivals are fairgrounds for films
Film festivals are fairgrounds for films

"Rattle"

Three years ago, "Raffles Bang" won the "Excellent Production Project" of the 10th Beijing International Film Festival Project Venture Capital. The film was released on February 25, and the director/screenwriter Bai Zhiqiang and Wang Hongwei attended the above event, and he laughed: "The first few days of participating in the film festival were like a dream, I really felt as if I had entered the film industry." ”

In the past 12 years, the Beijing Film Festival has received a total of 7,061 entries, and nearly 200 outstanding projects have stood out, of which 40 have started filming or been released.

Xu Lei, who previously participated in the venture capital of the 9th Beijing Film Festival, directed the 13th Beijing Film Festival theme short film "Spring Day Big Order". After the official release of this short film, it received a lot of attention.

The 9th Beijing Film Festival project venture capital launched the project application in production for the first time, and director Xu Lei was shortlisted with the unfinished film "Sherlock on the Plain". Six months later, the film was successfully released in theaters, and although it only achieved a box office of 9.44 million, the film "created a genre of films never before in China" and received a high reputation score.

Film festivals are fairgrounds for films

Sherlock on the Plain

After a certain screening, the main creator appeared to communicate with the audience after the screening. One audience member's question was so professional that the director said, "You said so much, I don't have to say it." ”

As Zhang Yimou said in the master class: "China has the world's largest film market, there are very good audiences, and filmmakers must make good movies and maintain this market." ”

Up to now, the total box office of Chinese films in 2023 has exceeded 18 billion, from the full recovery of the box office of movies during the Spring Festival to the full return of the Beijing Film Festival to offline, the film and television industry has regained new vitality.