【1】About the brand
Founded on June 7, 2015, the brand has won its place among many domestic fashion brands with its retro Japanese street style.
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Chinese name: Mr. Jiangnan
Foreign name: NEWJNXS
Industry: Clothing
For the crowd: Gen Z and millennials
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[2] Brand concept
"Comfort, freedom, casualness" is the concept that JNXS has long adhered to in the growth of the brand, and strives to bring pleasant tranquility to people who are chaotic and swollen under the impact of different pictures in the hustle and bustle of the city.
Committed to creating an independent image that loves life and sports, optimism and positivity, and advocates the stylization concept of classic, diversified and cross-cultural urban spirit.
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[3] NEWJNXS brand style
The brand infuses minimalist designs into a classic-based silhouette. Mr. Jiang Nan mainly uses loose, mixed, multi-layered, tonal and other styles, presenting the natural and suitable street sense of Cityboy.
Mr. Jiangnan's design attempts in many new trend elements have broadened the boundaries of style, while showing his temperament of not blindly following and growing naturally, and creating his own style in many trend brands.
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[4] NEWJNXS target customers
Mr. Jiangnan's target customers are Gen Z and millennials with money.
The students account for a large proportion of them, and they are the main force of Mr. Jiangnan's expenses.
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[5] NEWJNXS brand series
(1) In 2019, Mr. Gangnam had a cross-border collaboration with the Japanese anime "One Punch Man 2". This is the brand's first cross-border joint project, laying a solid foundation for more joint projects in the future.
(2) NEWJNXS 23/SS Summer Collection - A different couple's outfit
This is an issue that can be worn from early spring to late summer, and it is both aesthetic and practical. Couple short-sleeved T-shirts and trousers were launched, and some styles were specially customized for female users with short rich colors and fun logo patterns, which greatly improved clothing comfort and breathability in the summer rejuvenation season.
(3) NewJnxs 2023 Colorful Couple Set
The NEWJNXS brand strives to set the boundaries of gender age in products, and this time the couple's outfit is designed to be more suitable for girls. Launch T-shirts and shorts with prints, embroidery and colour-blocking elements to break the monotony and put summer colours on your body to create the most beautiful scenery in the crowd.
(4) NEWJNXS 23 CityBoy series
Inspired by "Island Journey", the new collection features cooling, short-sleeved T-shirts, shirts, sun-protective shirts and pants, with a crisp fit and a sweat-wicking fabric, freeing from heat and restraints to create a Japanese juvenile style catalog.
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[6] NEWJNXS price reference
Most of them are in the range of 69~400
#Mr. Gangnam#NEWJNXS#Domestic Fashion Brand#Japanese Style
