On the 26th, #scalpers resold 300 pieces of toast at a markup #rushed to the hot search.
According to the Morning News "021 Video" report, a newly opened bakery in Shanghai is booming, known as Japan's second ranked raw toast, a raw toast priced at 98 yuan, limited to about 400 pieces, half a day has been sold out.
Screenshot of the "021" video
Netizens found that the toast was priced at about 50 yuan in Tokyo, Japan. According to the Qichacha APP, the affiliated company of Ginza Nishichuan Toast is Ginza Nishichuan (Shanghai) Brand Management Co., Ltd., which was established in November 2021 and is jointly held by Ginza Nishichuan Co., Ltd. and Yinzhi (Changzhou) Brand Management Co., Ltd.
Screenshot of the "021" video
The toast shop that is currently being scalped is a branch of Ginza Renzhichuan, and the enterprise investigation shows that the Huaihai Middle Road Branch of Ginza Renzhichuan (Shanghai) Brand Management Co., Ltd. was established in September 2022, the legal representative is Qin Jie, and the business scope includes brand management; Management; marketing planning; Food and beverage management, etc.
The toast shop clerk responded: "The wheat flour we use is our own brand, special flour, and alkaline ionized water. Toast is also not mixed with eggs, the taste is definitely different from others, the skin is also very soft, and it is more sweet to eat in the mouth. ”
It is understood that this store is a Japanese brand and is the first store in China. When the reporter was filming at the scene, there were many "scalpers" who came forward to ask if they needed toast, and asked the price and the other party said "one 300".
Image source: Orange Persimmon Interactive
According to the person who bought it, first line up to get the number, and it will take 5 or 6 hours to get the goods. In other words, the number taken at 1:30 p.m. will not be available until 6 or 7 p.m.
At the same time, some netizens posted that many of the queues were scalpers, and they hired people to queue up and cut the queue.
As for the taste, according to those who have eaten it, it is not so mysterious. Some netizens said: There is indeed money, may I ask if this toast is set with gold or with silver?
What do you think of this influencer product?
Editor|Wang Yuelong Du Bo
Proofreading | He Xiaotao
Daily economic news is synthesized from the "021" video of the morning news, orange persimmon interaction, and public information
Daily economic news