Author: Lin Fei Source: IT Times
The 5G mobile phone market, which has been dormant for a year, showed vigorous vitality in the first quarter of this year. According to the latest report released by CINNO Research, at the beginning of 2023, the domestic mobile phone market has recovered significantly, and the sales of major brands have increased significantly. The analysis of the proportion of big data 5G smartphone activated devices provided by data intelligence service providers on a daily basis shows that the market share of 5G mobile phones grew rapidly in the first quarter of 2023, with a market share of nearly 50%.
In the first quarter of 2023, the share of 5G mobile phones in the smartphone market reached 48.2%, an increase of 32.8% from 36.3% in the first quarter of 2022. The market share increased by 24.5% over the previous year. Compared with the silence in 2022, 5G mobile phones in 2023 have earned a "good start".
vivo 5G mobile phone market share is comparable to iPhone
Daily interactive big data counts the market share of active devices of mainstream popular brands 5G mobile phones in the market.
Data show that iPhone 5G mobile phones still lead the market, with the highest market share, reaching 20.8%. Vivo's market share has grown significantly, ranking second with a market share of 19.0%, greatly shortening the gap with the iPhone 5G mobile phone, which ranks first in market share. After welcoming back OnePlus mobile phones, OPPO ranked third with a market share of 16.2%. Honor, Huawei, and Xiaomi ranked fourth to sixth in terms of market share. The market share of the new brand Hi nova has increased, and the ranking has risen one place from the end of 2022.
Data show that in the first quarter of 2023, iPhone 5G mobile phones still seize the top position in market share, of which iPhone 13 ranks first with a market share of 5.2%; The iPhone 14 series performed well, with a rapid jump in market share rankings, and some models entered the TOP10. Among them, the iPhone 14 Pro Max has improved the most places, up 11 places from the year-end ranking in 2022. Huawei P40 series and Huawei nova7 still occupy a place in the ranking as classic models, which also shows that Huawei 5G mobile phones have outstanding value in the circulation market. Honor's 4 models were shortlisted in the TOP20 of the popular 5G mobile phone models in the first quarter of 2023.
iPhone topped the quarterly new list, OPPO, honor many models are popular
According to the ranking data of the market share of new 5G mobile phone active devices in the first quarter of 2023, the new market share of iPhone 5G mobile phones reached 26.4%, ranking first; vivo 5G mobile phone new market share reached 16.8%, ranking second; OPPO 5G mobile phone added a market share of 15.8%, ranking third; Honor's 5G mobile phone added 12.4% of the new market share, ranking fourth; Xiaomi's new market share of 5G mobile phones reached 10.2%, ranking fifth.
Data on the new situation of Android 5G mobile phones in the first quarter of 2023 shows that the top 10 models with a new market share in the first quarter of 2023 are occupied by OPPO, vivo, and honor's 5G mobile phones. OPPO's Reno9 and A58 mobile phones became the top 1 and top 2 models with new market share in the first quarter, and A57 mobile phones ranked eighth. vivo's Y52t and S16 ranked third and sixth; Honor 80 and X40 mobile phones ranked fourth and fifth. Hi nova9 continued to sell well, rising from ninth place in the fourth quarter of 2022 to seventh place.
Vivo young people market is king The sinking market now has a new brand pattern
The market share data of 5G mobile phone brands in subdivided age groups and city-level cities shows that vivo 5G mobile phone brands have excellent market share and become a popular Android 5G mobile phone brand in the minds of people of all ages, especially loved by people aged 18-24, accounting for 26.4%. Among the 35-44 age group, OPPO 5G mobile phone brand market share reached 24.1%, ranking first. Among users aged 45 and above, vivo and honor 5G mobile phones accounted for 21.1%, ranking first.
In terms of city level, vivo is in a leading position in the proportion of brands in new first-tier, second-tier, third-tier, fourth-tier cities and below; Huawei has the highest influence in first-tier cities; Xiaomi has many fans in first-tier and new first-tier cities, and its market share ranks in the top three and top four. Especially in the sinking market, a new pattern of vivo, OPPO and honor has been formed.
In the first quarter of 2023, 5G mobile phones ushered in a good start, and the growth rate of market share increased significantly. Domestic brands such as vivo, OPPO, and Honor are increasingly recognized, forming a new brand pattern in the sinking market.