Recently, a certain domestic media with a certain reputation published an article strongly criticizing Tesla's price reduction, believing that although Tesla sold 422875 electric vehicles worldwide in the first quarter through price reduction, a record high. However, net profit margin over the same period fell by 24% year-on-year. And said that Tesla's sales growth is slowing.
The media said that Tesla's quarter-on-quarter growth rate in the fourth quarter of last year was as high as 178%, and the first quarter of this year only increased by 4% compared with the previous quarter. However, in the first quarter of 2023, Tesla's production volume exceeded sales by 18,000 units.
The media concluded: Tesla would rather exhaust himself than roll up others, and Tesla's price reduction hurts others and hurts himself.
Obviously, the media's views are one-sided, short-sighted and misleading. Tesla's price reduction may not be for malicious competition, but to expand market share, improve brand influence, and achieve a sustainable and complete energy system.
There is no doubt that Tesla CEO Musk is an advanced, innovative and persistent entrepreneur, he has advanced layout and ideas in aerospace, underground rail transit and other fields, and he also has innovative measures and breakthrough results in the field of electric vehicles.
Because Tesla's continuous price reduction has led Tesla to face strong criticism from the media, it is estimated that Musk is also confused...
Tesla continues to expand its influence
Tesla's vision is to become the world's most influential electric vehicle and energy company. In order to achieve these goals, Tesla needs to expand market share, improve brand influence, promote the development of new energy vehicles, save energy, and reduce carbon emissions.
Tesla's price reduction can lower the threshold for consumers to buy electric vehicles, meet the needs of different consumers, and increase the penetration rate of electric vehicles. Tesla's price reduction can also create a sustainable and complete energy system, including solar power, energy storage and pure electric vehicles. Tesla's price reduction can also promote technological innovation and competition in the electric vehicle industry, improving the level and efficiency of the entire industry.
The media believes that Tesla's price reduction will lead to a decline in net profit margins, a slowdown in sales growth, and an imbalance in the ratio of production and sales, so that Tesla would rather exhaust himself than kill others, and Tesla's price cuts hurt others and hurt themselves.
But they ignore Tesla's revenue and profits in other areas, such as carbon technology, software services, and energy business. It also ignores Tesla's global market performance and potential, such as demand and growth in Europe, Asia and other regions.
Of course, it also ignores Tesla's investment and return in long-term development, such as the construction and optimization of research and development, production, charging and other aspects.
Tesla vehicles have obvious advantages
In terms of energy consumption, Tesla vehicles should be the best in the global electric vehicle market. According to the data, Tesla vehicles saved 5.637 billion liters of gasoline and reduced carbon dioxide emissions by 16.96 million tons, equivalent to 90% of China's total vehicle emissions in 2018.
Tesla has significant advantages in vehicle and battery life. Tesla has extended the service life of vehicles by continuously reducing energy consumption, through a relatively complete after-sales service system, improved active and passive safety design, and frequently updated OTA updates. Tesla continues to develop batteries to reduce carbon emissions and extend battery life.
In terms of technological innovation, Tesla has developed an energy storage system consisting of Powerwall, Powerpack and Solar Roof to provide consumers with vertically integrated energy solutions.
In terms of intelligent driving, Tesla's intelligent driving technology has reached the L2.5 level, and the Autopilot software has been updated to version 9.0.
As early as April 2019, Autopilot hardware released version 3.0, through Tesla's self-developed Ap3.0 chip, the computing power reached 144TOPS (better than the competitor's current state-of-the-art 21TOPS), reaching 21 times that of Drive PX2 during the 2.0 period, enough to support all data computing and redundancy of the 8 cameras in the whole car, the power consumption is only 72W, and has been installed in the newly produced Tesla models.
Musk like a madman
Musk has advanced concepts and layouts when operating and managing Tesla. He believes that humanity must make the transition to sustainable energy within this century or face the danger of extinction.
In order to achieve these ambitious goals, Musk has founded Tesla, SpaceX, The Boring Company and other companies to explore and innovate in the fields of energy, aerospace, and underground rail transit.
Musk is not satisfied with following the development trends and rules of the industry, and is more willing to subvert the traditional model and limitations of the industry. By frequently updating OTA updates, etc., the performance and life of the vehicle are improved.
He has lowered the threshold and cost for consumers to buy electric vehicles by reducing vehicle prices, building charging networks, and promoting solar power generation. By opening patents, sharing data, partnerships, etc., he has to say that this has greatly promoted technological innovation and competition in the electric vehicle industry.
Musk has a persistent attitude and belief. Musk often faces various difficulties and setbacks, but it seems that he never gives up his ideals and mission. He has faced various crises such as financial crises, product recalls, media doubts, and legal proceedings, but he has always maintained optimism and self-confidence, which many people estimate cannot do.
epilogue
Musk's grand dreams may be true, but Tesla keeps cutting prices, and consumers are happy.
But as consumers, we should also be happy to see Tesla cut prices, because it means that we can enjoy higher quality, greener, smarter electric car products at lower prices.
If the evil capitalist Musk, he is willing to reduce the price, but someone is thunderous, it can only illustrate one problem: Tesla robbed so-and-so cake again!