"Ask for recommendations, arrive in Shanghai at 3:30 p.m. on May Day, plan to go to the North Bund, Wukang Building and Pudong Art Museum, and rush to the Shanghai Museum before 8 p.m., is it time?"
The May Day holiday is approaching, and a lot of information similar to "brushing attractions" has appeared on social media. According to the May Day Travel Trend Report released by Qunar Travel and Xiaohongshu, "travel special forces" has become one of the latest travel trends this year, with related ticket bookings increasing by more than 240%, and Shanghai Bund to Yongkang Road among the "TOP5" recommended "urban walking" routes.
Not long ago, a young man from Ningbo took a green train to Wuhan, 900 kilometers away, visited 7 scenic spots in one day, and then rushed back to Ningbo overnight. The videos shot along the way have been on the hot search, bringing such a way of tourism into the public eye. In recent years, vloggers have innovated travel gameplay and discovered niche routes, influencing young people's travel choices.
Although "there is a video and there is truth", is this way really reliable?
Follow the video to travel
The Ningbo youth "Prayer", who appeared on the hot search, posted a short video of 1 minute and 40 seconds long on Douyin, B station and other platforms, which attracted widespread attention. On Douyin alone, the video has reached 26,000 likes. In another video of how the blogger filmed the "Lujiazui three-piece set" in Shanghai Tourism, the number of likes reached 166,000 times. Most of the blogger's more than 500 short videos on Douyin are related to tourism, and keywords such as "tourism", "homestay" and "shop exploration" are also written in its introduction.
"In the past, it was inconvenient to travel during the epidemic, and many videos from travel bloggers gave me great comfort." Tong Yun, a 27-year-old office worker, likes to watch videos of travel bloggers on video platforms. She likes "Xu Yun Wandering China", which has nearly 2 million fans on Station B and is certified as a "bilibili well-known travel UP master", who has cycled into western Sichuan, Tibet, northeast China and other places, and is currently cycling in Xinjiang. "With the UP Lord, I can see those scenery that can only be passed by in the car, and I have not had the experience of setting up a tent sleeping bag in an abandoned house or even in the wilderness at night, and cooking by myself."
The Sichuan-Tibet section of National Highway 318 has beautiful scenery and difficult conditions
The reporter interviewed some travel enthusiasts and found that video platforms are becoming an important reference for travelers when making strategies. "I used to mainly look at websites and forums, but now the video is more intuitive." Fan Yiran, a citizen working for a foreign trade company, searches for a travel destination on Douyin, clicks on the location, and an information introduction and a collection of videos of the location will appear, "planting grass to strategy in one dragon".
In Qunar Travel and Xiaohongshu's "May Day Travel Trend Report", many new trends are related to the content of previous vloggers, such as "senior lying customers" with a 600% increase in search volume, enjoying leisure tourism with mature tourism and perfect services, among which the "TOP5" recommended Ningxia Zhongwei Desert Star Hotel, Qinhuangdao Aranya Anlan Hotel, Sanya Atlantis Hotel, etc., have been popular places for bloggers to check in and evaluate. The traffic of food-based "rice experts" related topics exceeded 1 billion, and the first Zibo barbecue was a recent "Internet celebrity" topic. The "film-making agent", which mainly clocks in and takes photos, has more than 2 billion views on related topics.
Is there truth if there is a video?
Why do travelers trust these vloggers? In the eyes of some travel enthusiasts, in addition to those rare beauty and travel experiences, the videos of these bloggers, although crude, are exceptionally real, "especially close to ordinary people." ”
Fan also followed a pair of brothers UP master "cruise track", and the two determined the travel destination by dart map. He remembers a video in which the two brothers went to the northeast forest farm, because of a miscalculation of the time, it was already dark when they returned, and there were almost no people around, but fortunately they met a kind family and drove the two back to the city. In the latest video, the brothers buy a used RV and end up stepping on the "pit". "The problems they encounter are also easy for us to encounter when we travel." Hu Ying, who is engaged in the education industry, likes to watch the evaluation of various travel destinations and hotels by the UP main "filter crusher", "In addition to planting grass, you can also avoid pits." Below some videos, bloggers also post information about traffic routes, car models, photographic equipment and even outfits.
The rainy day camping video released by overseas bloggers on station B has the ability to survive outdoors in addition to expensive equipment behind the romance
However, is there necessarily truth in a video? Below the "traveling special forces" video that "prayed" out of the circle, someone commented: "I want to travel like this once, and it is estimated that I will take a month off." Some citizens who tried to replicate the travel routes of vloggers found that it was "basically not feasible" to imitate them out of their own reality.
Mr. Lu, a white-collar worker in a foreign company, once brushed a video of overseas bloggers camping in various harsh climates on station B, "Listening to the sound of night rain hitting the tent and reading with a lamp is too poetic." Not long ago, however, he and a friend went camping in the western Sichuan area, and "at night, the lights were dark, and the wind overturned the tent in the middle of the night." He also stayed in the car overnight with a friend, hoping to see the scenery of the "Rizhao Golden Mountain" early the next morning, "I couldn't sleep at all, and I was too tired when I got home." ”
"The content of vloggers can be referenced, but not fully copied." Some insiders also admitted that many video bloggers themselves have outdoor survival experience and photography professional skills, and it is of course interesting to edit the shooting material in three or four days or even a week into a few minutes. "For example, some bloggers have filmed the process of driving through the gravel road in no man's land, which is very interesting to watch, but in fact, such a road is very boring and difficult to drive for several hours, and even dangerous. Some videos are wonderful, but not touristy at all. ”
Xu Yun once had a "out of the loop" video: when he stayed at the Gobi public toilet overnight, he found that the wall said "Couple Distress", and a passing driver confirmed that a couple had been attacked by wild wolves here and unfortunately died. That night, he blocked the toilet door with his bicycle and luggage to survive the night. He himself has said that "the most important thing is to endure loneliness" and "love the outdoors to persevere all the way".
Instead of imitating, it is better to experience
In the "Pray" article on how to shoot a good "Lujiazui three-piece" video, click on the keyword "Lujiazui" to see other videos in the same place, and the results are similar - all of them put the camera equipment on the ground, so that the three buildings show the top from different angles. Recently, on social media, some bloggers posted the empty Bund landscape under the indigo sky in the early morning, which has also become the "dream of the same style" for many netizens during the May Day holiday, the blogger said that he needed to "go to the Bund at 4 am to wait for shooting".
The original fresh shooting angle has become a "routine"
Fan Yiran found that after following some cycling and RV travel bloggers, big data pushed a large number of similar bloggers, "The content is similar, and some bloggers on a whim quit halfway." In a recent video, Xu Yun revealed that he plans to ride abroad. Previously, the couple RV travel UP master "Thirteen Wants and Fist" has driven the RV out of the country to travel to Eurasia and shoot videos.
"There is not too much quality content on the entire Internet, but too little." In Xu Yun's view, travel self-media "expects to shoot some videos casually and post them online as in 2018 and 2019 to have traffic and income, which is completely impossible", because "during the epidemic, popular travel routes across the country have been filmed countless times by various bloggers, everyone has lost their freshness, and many viewers have already understood various routines and traffic passwords." "In the eyes of the industry, as travel liberalizes, travel bloggers must further innovate their content.
Behind the beautiful scenery in Xu Yunxin's video is the fever caused by strong winds
"Instead of imitating in travel, it is better to discover and experience." Tongyun found that from shop bloggers, food bloggers to today's travel bloggers, these videos and images often attract audiences because of their uniqueness, but once they are imitated, the "unique" often becomes an "Internet celebrity filter", "The flood of information brings a lot of convenience, but as a traveler, you need to examine yourself and know what you want and what you can do." ”
Editor-in-chief: Shi Chenlu Source: Photography: Jiang Diwen
Source: Author: Jian Gongbo