At a press conference in 2021, Lei Jun said that Xiaomi will invest more than 100 billion yuan in research and development funds in the next five years, always adhere to technology-oriented, and also responded that if there is no courage and determination to benchmark the iPhone, how can it do a good job of high-end mobile phones. At the latest Xiaomi 13 Ultra conference, Lei Jun said that this year's R&D investment is expected to exceed 20 billion yuan, a year-on-year increase of about 25%.
In fact, it will be found that since Huawei was restricted, domestic mobile phone manufacturers have begun to embark on the road of self-research and increase investment in scientific research. After all, if the technology is in the hands of foreign companies, we have no right to speak at all, and we can only obediently obey. Investing money is naturally effective, and it can be seen from Xiaomi's latest release of 13 Ultra that domestic high-end machines are growing very rapidly.
In May last year, Xiaomi and the optical giant Leica began to cooperate, and the Xiaomi 12 Ultra at that time was not too perfect in all aspects due to lack of experience. And now Xiaomi 13 Ultra, in terms of image, Xiaomi really stuffed a camera into the phone. The new machine is the most complete mobile phone with the most focal length so far, and even the sensor IMX858 is giving the IMX989 a hand, and the image level is super good.
Many people may ask, is Xiaomi 13 Ultra a mobile phone, or a camera? In fact, in addition to Xiaomi, in order to break the homogenization situation in recent years, domestic manufacturers have started on images, such as OV, Huawei and Honor's latest flagship models, all of which have spent a lot of space talking about their own photo level.
Of course, there is a reason for this, although Apple has not innovated its products over the years, it is still a difficult opponent in the high-end market. In the situation that various configurations have reached fast saturation, only the image still has room for breakthroughs, manufacturers can innovate from all aspects of software, so that the machine can stand out from it and obtain greater advantages.
In recent years, due to the influence of the internal and external environment, global smartphone sales have declined significantly, and Samsung and Apple are no exception. But it is precisely because of this situation that it is also an opportunity for domestic manufacturers, and I believe that as long as Xiaomi and other manufacturers continue to invest more effort in research and development, they will have greater breakthroughs in technology.