Recently, Xiaomi joined hands with Brother Qiang to open the crazy mode!
On April 18, Lei Jun officially announced on social media that Zhang Songwen became an image explorer of Xiaomi mobile phones.
Shortly after the news was sent, it immediately attracted the onlookers of the majority of fans.
Immediately afterwards, Lei Jun released the latest Xiaomi 13ULTRA, which is Xiaomi's Android flagship launched this year, and the most noteworthy thing is its excellent photo ability.
Equipped with four Laikasumi C lenses, covering six popular focal segments, the design accuracy of the lens reaches the nanometer level, and the shell of the second-generation technology nanoskin is used, imitating the texture of classic camera video, as if you really touched a camera.
In addition, there is a camera and shooting that can be started in as fast as 0.8 seconds, and there is super focal length technology, so you don't need to focus when you take pictures, casually. You can shoot anywhere, this feels like something, there is a mobile phone in the camera,
But the high price of 5999-7299 can't help but make most people forget about it.
Is this still the civilian mobile phone we know?
First of all, we can understand that Xiaomi grabbed the market of high-end models, after all, Huawei's mobile phone market fell a lot of share.
But remember that a few years ago, Android kings were around 3,4k, and prices above 5k rarely appeared, and now, "high prices" seem to be the norm.
Why has the price of domestic mobile phones been high?
All because "the wind and waves have become bigger".
According to IDC data, global mobile phone shipments in 2022 were about 1.21 billion units, -11.3% year-on-year. Samsung, Apple, Xiaomi, OPPO and vivo are among the top five with market shares of 21.6%, 18.8%, 12.7%, 8.6% and 8.2% respectively.
Among them, Samsung and Apple have increased their market shares, +1.6pct and +1.4pct respectively;
Affected by the slump in the domestic and Indian markets, the market share of Xiaomi, OPPO and vivo has declined compared with last year, with market shares of -1.3pct, -1.3pct and -1.2pct respectively.
Everyone knows the situation in China, mainly due to sluggish consumer demand.
So what's going on in India?
In recent years, India's "protectionism" has risen, and Chinese companies that have successfully operated in India have become the focus of attention.
Xiaomi was previously one of the most popular Chinese brands in the Indian market, with a market share of more than 25%, becoming a "key target" for India.
Earlier, the local court said that Xiaomi allegedly violated FEMA (Foreign Exchange Management Act) regulations by paying 55.5 billion rupees (about US$680 million) to three foreign entities for royalty payments, but Xiaomi India did not receive any services from the three companies. Xiaomi transferred funds in the name of royalty fees, suspected of violating India's foreign exchange management law, so it seized the account funds of Xiaomi India.
It also imposed a fine of 6.53 billion rupees (about 560 million yuan) on Xiaomi on the grounds of royalties.
By May 2022, the local enforcement department of India confiscated Rs 55.51 billion of previously seized account funds directly from Xiaomi's account, after which Xiaomi challenged the order of the competent authorities to the High Court.
Until recently, on Friday, a court in Karnataka formally rejected Xiaomi India's complaint against the country's law enforcement agencies for seizing its assets.
Although Xiaomi still has the right to continue to appeal, it is estimated that there is little hope. From the decision of the Indian authorities, we can see the situation of Xiaomi in India.
For the whole year of 2022, Xiaomi's shipments in India fell by 26% year-on-year, the most serious decline among the top 5 manufacturers in the Indian market.
In Q1 2023, the Indian smartphone market shipped 30.6 million units, down 20% year-on-year, of which Xiaomi fell to fourth place, with shipments of only 5 million units.
Therefore, the wind and waves in the westbound are getting bigger and bigger, and the more expensive the fish that is inevitably sold will be.
However, you are making less money in India, what is related to the mainland (you arrested Lu Xun, what is the matter with me Zhou Shuren?). ）
You're right!
One key three times in a row do not get lost~