In the post-epidemic era, parents pay more attention to their children's health and pay more attention to children's nutrition, which has accelerated the development of the children's powder industry to a certain extent, and in the face of a huge group of children's consumers, many dairy companies have laid out children's powder. Goat milk has the characteristics of good digestion, easy absorption and low sensitivity, coupled with the maturity of defamissing technology, many dairy companies have launched children's goat milk powder.
So far, this year's children's goat milk powder market has launched more than ten new products, such as Blue River blue gold sheep milk powder launched by Blue River; Feihe launched The Nursery Nursery Children's Formula Goat Milk Powder; Bei Kang Launched When High Child Growth Goat Milk Powder, Whole Sheep Era Children's Growth Milk Powder and Bei Kang's High Ability Children's Growth Goat Milk Powder; Heshi Launched Yuan En Children's Growth Goat Milk Powder; Dorn Launched Zhigao Children's Growth Goat Milk Powder; Meilu Launched Aiyou Ruote Zhenyue Children's Formula Goat Milk Powder, etc.
These dairy companies/brands inject strong impetus into the Chinese children's goat milk powder market, and at the same time, they also differentiate their formulations and form their own competitive advantages.
Children's goat milk powder has its own characteristics
On the basis of subdividing children's goat milk powder, dairy companies also differ in the upward formula, accurately capture the growth needs of children, and innovate the formula of children's goat milk powder, such as nutrients focusing on bone growth, eye and brain development, and enhancing immunity.
First, the main bone growth direction
Parents always expect their children to grow tall and strong, so many children's goat milk powder added nutrients are mainly in the direction of strong bones. For example, sheep nourishing lamb high children's formula goat milk powder, sheep nourishing tall children's formula goat milk powder, Bei Kang Xi's new launch of the time high children's growth goat milk powder this year, etc., these children's goat milk powder not only adds conventional protein, calcium, vitamin D, some of which also add hydrolyzed egg yolk powder and other nutrients that help bone development.
Second, the main direction of eye and brain development
There are also many children's goat milk powder added nutrients mainly in the direction of eye and brain development, such as Bei Kang Qi Bo children's student growth formula sheep milk powder 4 stages, Bei Kang Qi high ability, AiYourot Zhenyue children's formula goat milk powder, etc., these children's goat milk powder in addition to the addition of DHA, ARA and other nutrients that help eye and brain development, some of which also specially add bird's nest acid, lutein, which help intelligence and vision development. In addition, Yili QQ Star Children's Growth Goat Milk Powder also adds zeaxanthin.
Third, the main direction of immunization
Enhancing children's immunity is also the focus of mothers' attention, many children's goat milk powder to seize this pain point of consumers, the introduction of nutrients to enhance the direction of immunity of children's goat milk powder, such as this year's new blue river blue gold sheep milk powder, Feihe Zhuoran Beibei children's formula goat milk powder, Bei Kang Xian whole sheep era children's growth goat milk powder and so on.
The author has not completely inventoried the 30 children's goat milk powders currently on the market and their characteristic ingredients for your reference.
In general, with the continuous innovation of children's goat milk powder, the formula of children's goat milk powder has become more and more abundant. "2021 goat milk powder market development white paper" shows that in 2020 goat milk powder market size of 10 billion, in the face of the better development of the goat milk powder industry, children's goat milk powder as a more promising area of the goat milk powder market, goat milk powder brand needs to continue to explore the development of itself, to promote the differentiated development of children's goat milk powder.
The author believes that only by intensively cultivating goat milk, innovating formulas, and producing products with good formulas and good quality can we gain a foothold in the market. At the same time, consumers should also choose the most suitable one for children according to their children's physique when choosing children's goat milk powder!