I have to say that Samsung is really too experienced in price reduction. At that time, by reducing prices, it easily defeated the German giant Qimonda, and killed the Japanese national team Erpida, establishing the status of the global storage leader in one fell swoop. Samsung's strongest killer feature is counter-cyclical investment. In the face of heavy loss pressure, SK Hinix, Micron, Western Digital, Kioxia and many other storage giants are responding by reducing production and investment. Samsung, on the other hand, did the opposite, saying that it would not reduce production and investment. The consequence of this is a direct increase in oversupply. That is what everyone often says, supply exceeds demand, and then the price of the product is greatly reduced.
Under the killer feature of Samsung, which company is not strong and which has a low market share, which one will be eliminated. Now needless to say, Samsung is directly pointing to the Yangtze River storage and Changxin. Whether intentional or unintentional, under this price war, whoever can hold out for as long as possible is the ultimate winner. At that time, Samsung directly killed the memory cost of 110 yuan to 73 yuan, relying on the ultra-low price to completely crush the Japanese memory company.
At that time, the Japanese memory company was called ELPIDA, and it was also the only company in Japan that produced dynamic random access memory (DRAM) such as computers. It had the third largest market share in the DRAM field, accounting for about 13.5%, and later Elpida went bankrupt and was acquired by Micron Technology in the United States. Now the market share of Changjiang Storage + Changxin is less than 5%, and the strength is much weaker than that of Erpida. How to deal with the price war is what Changcun and Changxin need to consider now. Maybe some netizens think that SSD, memory stick price reduction is not a good thing? But you also have to think about it thoroughly, you guys won't forget so quickly, right? Before Samsung, Kingston's high-priced memory stick was disgusting, when an 8G memory stick was sold to more than 800. After Samsung defeats the domestic production, the future price is all up to others. At that time, you can casually cut off the power, catch fire, and then increase the price.
Since the rise of domestic memory and SSD, have you heard in the past two years that the factories of foreign brands such as Samsung and Micron have lost power and caught fire? We don't need market monopolists, so we have to have domestic production. In addition to domestic memory, SSDs, there must be domestic CPUs, domestic graphics cards, and domestic operating systems. Because our market is the world's largest chip consumer market. This market, which should have been our final say, has now become the final say of foreign capital. Look at the disgusting price of the NVIDIA graphics card, what can you do? Without strong domestic support, you can only bear to pay for it.
Don't mention the so-called industry cycle to me, the price of graphics cards has risen for so long, according to the industry cycle it should have lowered its price a long time ago. Now just make an excuse that the graphics card is too productive and we can't lose it, there are too many people to buy, so the price must be raised. Isn't it ridiculous to listen to this boring explanation? If you buy more people, can't you increase production? Misuki is still worried about no orders. Monopoly is monopoly, why make excuses. NVIDIA's global market share has reached a terrifying 88%, which is the strength of people's price increases. AMD only accounts for 8%, Intel only accounts for 4%, domestic graphics cards are 0%, and the price of graphics cards in the future is NVIDIA's final say.
Domestic SSDs are obviously working hard, but they still can't beat Samsung SSDs. Now domestic SSDs, in terms of performance and quality, are no worse than Samsung SSDs. But in terms of brand influence, it is very weak. This is a very helpless thing, obviously there are good products in hand, the price is cheap, but no one buys it. What's even more infuriating is that they also join forces and do not let you sell outside, but can only sell it in your own home.
If you make money yourself, you can spend it however you want, and no one cares. Sometimes I admire South Korea, look at people's support for their own enterprises, and see how much people love their own brands. Domestic brands should reflect, in addition to talking about feelings, but also about money, can we talk about anything else? In this regard, I think domestic SSDs should learn from Xiaomi how to make their products have a strong fan base.
In addition, domestic SSDs also have to reflect and find their own shortcomings. Take particles, why do domestic SSDs have to make so many standards? Why can't it be regulated? Some domestic consumers, distrust of domestic products is the most helpless. Let me give you a simple example, I believe many netizens have encountered it. That is, some domestic brands, after relying on a certain product to catch fire, began to cut corners. Take SSDs as an example, the favorite operation of some domestic brands is to use good particles to make a reputation at the beginning, then use downgrade particles to make small money, and finally use garbage particles to make a lot of money. This kind of divine operation is now very common. I hope that this kind of brand can reflect and make products with heart in order to develop in the long term, rather than just looking at the small profits in the eyes.
Now there are many netizens who support domestic SSDs, and there are also many netizens who support foreign SSDs, which I think is normal. Recently, some netizens are enthusiastic about Samsung SSDs, and they have found many reasons for this. What god pan said, after-sales said, performance said and so on. I don't think it's necessary at all. If you like that product, buy that product. But before buying, it is still necessary to think about the disgusting things that some foreign brands do.
Have you forgotten their previous disgusting operation of randomly setting fire, losing power, and then raising prices like crazy? Further on, there are more disgusting operations, have you forgotten why Samsung phones can't be sold in China? At the beginning, Samsung found various excuses, and even said that it was caused by domestic users taking microwave ovens to heat. Fortunately, Samsung's mobile phone also had similar incidents abroad, and finally it was recruited back from abroad and replaced the battery at home. Due to the serious double standard, there was no way to pretend to be generous and recruit the domestic mobile phone back, but it also lost its reputation. It can be seen that word of mouth is very important. Samsung SSDs are selling hot, and sales have soared, not only because it has reduced prices, but more importantly, it has a super good reputation. In addition, Samsung and other foreign SSDs cut prices, not to give back to domestic consumers, but to defeat domestic SSDs, in order to increase prices more easily in the future.
Recently, Hynix's p44pro SSD has also become popular, what it relies on, but also relies on super good reputation. In the past, because the price was too high, it limited its sales, but now the price has come down, and the sales volume has taken off directly. Now the domestic SSD technology is there, the performance is there, but it lacks a good reputation and the attitude of making products with heart. Relying on low prices is not a way out for domestic SSDs. Only by producing more high-quality products and gaining the reputation of users is the biggest confidence for domestic SSDs to take off.
Now the Yangtze River pellets have been killed from many opponents and paved the way forward. How to run a domestic SSD can only be up to you.