After the release of RTX 4070, many netizens said that they were a little incomprehensible, because this card gives people the feeling that it is more suitable for the 60 series, after all, the memory of 192bit is wide, and the number of CUDA is only one-third of the flagship RTX4090, and more importantly, its price has risen again, this time to 4799 yuan.
The initial price of RTX 3070 was 3899 yuan, but the performance of RTX 3070 is close to the previous generation of RTX 2080Ti, on the other hand, the performance of RTX4070 is the level of RTX 3080, waiting for a year and a half, this time the performance improvement is not as large as the previous generations, a little sorry for Moore's Law, but also sorry for this price increase.
Of course, RTX 4070 is not useless, its biggest improvement is energy performance, only about 200W energy consumption in the game, while RTX 3080 and RX 6900 XT are 300W, and this time RTX 4070 is equipped with 12GB of video memory, you can play various games at 2K resolution.
However, in any case, RTX 4070 still cannot be particularly satisfactory, so the final market performance is a little less than expected, after the listing, in addition to the public version of the card sold out in seconds, the non-public version of the card in the domestic and foreign markets have broken, there is a group purchase channel to RTX 4070 to play a driving price as low as 4399 yuan.
According to Bobantang news, the poor sales of RTX 4070 has attracted the attention of NVIDIA, in order to control manufacturers and channels to lower the price of RTX 4070, NVIDIA internal discussion later made a riot operation, directly in China AIC brand manufacturers to stop the supply of RTX 4070 chips for a month.
For this operation, some netizens think that NVIDIA's eating appearance is too ugly. In fact, the real problem is not ugly, but why NVIDIA can operate like this, it stands to reason that NVIDIA only provides GPU chips, graphics card manufacturers make the final graphics card, just like Qualcomm MediaTek sells SOC chips to mobile phone manufacturers.
It stands to reason that graphics card manufacturers are also like mobile phone manufacturers, and have a high decision-making power over the final product pricing, and as a result, to NVIDIA, graphics card manufacturers feel that they have become each other's subordinates, NVIDIA says what it is, which has to mention NVIDIA's dominance in the game graphics card market, since it is almost monopolized, NVDA is naturally the boss, and no one can afford to offend.
In addition to NVIDIA's dominance in game graphics cards, the recent fire of ChatGPT has also allowed everyone to see the opportunity of AI, and this has also caused an arms race in AI, and GPU acceleration cards with high computing power have naturally become sought-after goods, and NVIDIA is also a hegemon in this regard, and the importance of game cards naturally declines.
According to NVIDIA's financial report, in the first quarter of 2023, Nvidia's data center business revenue has exceeded the game graphics card business, and the growth rate of the data center business is very fast, and the growth of game graphics card revenue is mainly directly related to the continuous rise in the price of excellent graphics cards.
As far as the current trend is concerned, with the continuous expansion of the AI field in the future, the demand for GPU acceleration cards will increase, the priority level of game graphics cards will be lowered, and more production capacity will be inclined to GPU acceleration cards, and because the game graphics card market has become a seller's market, NVIDIA will also prioritize profits in price setting, and the high-end of game graphics cards is also inevitable, and the times have changed.