From passers-by to friends, how to break the wall?
The second season of iQiyi's just-launched "Let's Camp Together" gave this answer: "Be a camper, have set up a tent together, and have made friends with each other." ”
In fact, this is also the way to break the wall of variety show innovation - to explore the relationship between people with social cuts, and immerse the audience in it.
Watching this variety show, there is always a feeling - as if you are in the scene. This stems from the realism of the show, which seems to have been trying to break the "fourth wall", so that the audience has the illusion of "camping together" with artists such as Chen Weiting, Yang Diyin and so on.
Of course, this is exactly the immersive effect that the show is trying to achieve.
|From "passerby" to "dew"
"Nature's living room, happy camp; When a tent is added to a tent, it will become a good 'ponty friend', add a bundle of firewood, add a few chairs, and there will always be endless chats when sitting down; obviously it is just a dish and waiting, it has become the expectation of the audience. ”
As soon as the second season of "Let's Camp" begins, such a scene is constructed, and the words alone make people think infinitely. Heart-to-heart copywriting is becoming the standard for many variety shows, and behind it is also the core values that a show wants to convey.
Nature, tents, firewood, chairs, topics, food, when these keywords are combined, it mobilizes the senses of people's whole body, and even unconsciously wants to form a camping game, which is exactly the imagination expectations set up by the program team for the audience.
As soon as the show began, the producers turned this imagination into reality: outdoors, sunny afternoon, a table, a few small benches, five handsome guys wonderful "mutual help".
But the highlight of the opening scene does not come from the appearance of the handsome guys, but from the "wonderful negative comments" of netizens in the first season -
"It's funny that a group of people who can't camp go camping."
"Someone has so much interaction with Zhang Ruonan, is it a romance?"
"Chen Weiting's resources have declined, and he has been reduced to recording shows with a group of small coffee."
Although OG Chen Weiting and Yang Di solved the embarrassment with high emotional intelligence, the newly arrived Yin Zheng, Wei Daxun, and Zhang Yanqi opened the gossip perspective of the melon-eating masses, and the mode of self-blackening and mutual blackening is like the state of touching fish for you and me at tea time, and this is exactly the sense of relaxation and communication that camping can create, so that everyone can talk freely and get along like friends.
Unlike the first season, the second season is "All Boys!" Dew Tour" – All 5 permanent guests are men. And the two female flying guests who appeared in the first issue - Song Yuqi and Zhou Jieqiong - also took the fun route of funny and self-release.
After the baptism of the first season, Chen Weiting became an outdoor expert from a camping child. Yang Di has also become a resident guest from an assistant, and can blurt out a lot of camping dry goods knowledge. These are the real changes that the show brings to the guests.
However, Chen Weiting is still the same Chen Weiting, who will carefully choose bright equipment for female guests, as well as inflatable tents that are easier to use. Yang Di is still the same Yang Di, and will become the topic of conversation for everyone because of his strong desire to express. Interesting soul + considerate personality, this is the camping buddy we all want.
From passers-by in the camping world to outdoor experts.
From the camping road to the powder, realize the first camping attempt.
This change from "passerby" to "dewy" is exactly what made the show take the first step - a bold attempt to establish new social relationships.
|From "Luren" to "Ponto"
"In the middle of her picture is a group of people holding hands, which is the most important thing about camping."
Zhang Ruonan of the first season of "Let's Camp Together" was chosen as the captain by everyone because of a painting with love. This seemingly weak captain was called "strange woman" because of his active work in his subsequent performance.
In the relaxed camping atmosphere, we can really discover the other side of our friends and realize the upgrade from "Luren" to "Ponto".
What do you usually do with friends?
The second season of "Let's Camp" conveys the impression: "Even if you do something boring, you won't be bored." "Guess who didn't eat garlic, rock-paper-scissors, false rumors, these seemingly childish little games, but for adults is a rare return.
Chen Weiting had a snot because of the spicy garlic; Yin Zheng relied on "god acting" to restore the tears of eating raw garlic; Wei Daxun's amnesia-style action transmission... Tearing off the star filter, they live more realistically in the camping state.
As Chen Weiting expressed at the beginning of the show - truth is the core of the camping program.
But reality, for celebrities, is not necessarily a protective color.
In the "Fireside Night Talk" session of the second season of "Let's Camp Together", everyone smoked the topic of "life review". Zhou Jieqiong was badly commented by netizens because she once robbed Mai Naying, which became a hurdle that could not be crossed in her heart, and her label was also replaced with "no sense of proportion and boundary".
This speech also made Yang Di feel moved, expressing his cognition of variety shows and the confusion of whether artists want to show their true selves in the show.
Although compared with Zhou Jieqiong and Yang Di, others seem much more restrained, Wei Daxun's "too many words must be lost", Song Yuqi's "cherish family" warm card, and Chen Weiting's revelation of "secrets that mother does not know" are all subtly narrowing the distance between the seven people.
In a subsequent interview, Song Yuqi revealed that he wanted to be a "listener" more. Although in everyone's opinion, she has not completely let down her guard. But in the "whisper before going to bed" after entering the tent, Song Yuqi comforted Zhou Jieqiong that she was also a big grinning person, and she would be as confused as her, and persuaded her not to mind.
The identity of the same post-95 and Korean trainees, the understanding and support between the girls, also made the night warm.
From strange to familiar, from confidant to heart, from understanding to resonance, this is the perfect transformation from "Luren" to "Pengyou".
Camping is building a high-quality social model between people to help everyone discover and find true friends.
|From "Pontoyou" to "Friend"
What exactly is "camping"?
In the first season of "Let's Camp Together", the guests drew their imaginations of camping. Friends, champagne, sea of stars... They are all expectations and yearning for a better life and freedom.
"Traveling together can expose a lot of problems and make otherwise good relationships fall apart." In the first season, Chen Weiting once expressed such feelings.
But when you choose to camp, you're defaulting to a way of life – one thing you can accomplish by working together. Cooperate in setting up tents, cooperating in cooking, and division of labor.
In the process of completing this together, I understood each other's personalities, solved the problem of unfamiliar and awkward chat, and made it possible to have a long-term relationship, and then realized the social wall between people, and finally opened up.
According to data from Qyer.com, camping popularity increased by 303.5% in 2020. The 2022 Qingming holiday search data released by Xiaohongshu shows that camping searches increased by 427% year-on-year. Although "social fear" and "home" are the true portrayals of many contemporary young people. However, according to the survey of the "2021 Generation Z Camping Social White Paper", 78% of post-95s said that they make new friends during camping and get along longer.
The young people believe that during the camping process, it is easier to find friends with similar interests and build high-quality social relationships.
From this point of view, the house is just an illusion, and high-quality social relationships are the key.
It is precisely in view of camping, a new way for young people to socialize, iQiyi launched the first season of "Let's Camp Together" in 2022, and soon became a landmark program in the camping track, with the highest market share of the main film broadcast on the whole network reaching 13.06%, and it has topped the throne of the ratings crown. On social platforms, many topics have also been read more than 100 million times, and have appeared on the hot search list from time to time, driving heated discussions among netizens.
In fact, camping has become a hot spot for many platforms to create variety shows in recent years. However, only iQIYI takes camping as a core element to innovate and explore new forms of "slow variety shows".
For the platform, it is necessary to keenly grasp the new consumption trend and gain insight into the new rigid needs of users in order to continuously lead the industry trend. Behind the content is king, it is to treat users as friends and pay attention to the innovation and iteration after paying attention to the core needs of users. After only two episodes, the second season of "Let's Camp Together" has received a high degree of discussion.
According to Reuters of the program group, the second season of "Let's Camp Together" has upgraded the "customized for guests" link on the basis of the camping experience, and will provide different camping themes according to the needs of different revealing tent groups.
In the future, camping experiences with different themes will be staged in four cities: Wanning, Hainan, Nyingchi, Tibet, Changde Hanshou and Singapore.
Other flying guests Lu Han and Li Sheng, as well as relatives of resident guests, will also appear in the flight friends group. Realize the multi-social handbook of old friends, colleagues, families, and girlfriends, and create a carnival mode of camping socialization.
From friends to friends, from the first season to the second season, "Let's Camp Together" is exploring the construction of a new social relationship of "friendship and affection", finding intimacy and establishing true empathy.
Every weekend, look through the circle of friends, and you will find that a tent is becoming the standard. In the post-epidemic era, camping has gradually become a tourist meal replacement.
"No lawn will be let down by a tent" has also become a new urban phenomenon.
Perhaps, "Let's Camp Together" is more than just a show. It tells you that whether this is an age of involution or lying flat, we need to be liberated of our hearts. This liberation is a heart-to-heart camping trip with friends.
When you finish watching the show, take the initiative to pick up your mobile phone, and set off with three or five friends.
Perhaps, this is the change that content platforms can bring to this era.
"A group of pontoun friends, plus a group of pontoun friends, will become good friends! Be a dewy man and make friends! ”
Written by | Small ink
Curated | Editorial Department of Entertainment Spring and Autumn