In recent years, riding on the east wind of small town construction, cultural tourism in the old state has flourished. In order to enhance the sense of tourism experience of tourists, Jiuzhou Town has enhanced the tourism image of the ancient town and increased the tourism attractiveness through the cultivation of business formats. A new model of "sojourn" is proposed, transforming indigenous houses into supporting projects in scenic spots such as homestays and restaurants, promoting the diversified development of scenic spots, and driving local people to increase income.
Xiong Kaili, 25 years old this year, opened a small pot tea shop in Jiuzhou Ancient Town in 2017 after completing her professional study of tea cultivation and tea processing during college.
Old State Small Pot Tea Boss Xiong Kaili:
This year's epidemic came to the tourists are relatively small, but compared to the orders of previous years, our online sales orders this year will increase, because the quality of our home is more recognized by many customers, although people can not come this year, but the internet is more, he directly from the Internet to select, I will give him the goods.
In order to create an upgrade of the scenic spot in Jiuzhou Ancient Town, the Jiuzhou Town Government integrated the merchants in the scenic spot to establish the Jiuzhou Town Tourism Association, and through the development and construction of the New Format of the Jiuzhou Tourism Scenic Spot through the association's own drive, enhance the diversified development of the scenic spot, leave tourists behind, and feel the tourism comfort brought by the "slow life" of the old state. Park Lanju is the Old State Town Tourism Association in 2019 to attract investment to the ancient town investment of the net red homestay hotel, tourists from Yunnan Dong Nina is chatting leisurely with friends in the store, they told reporters that it has been two days since they came to the old state, and the tourism experience brought to her here is very special.
Yunnan tourist Dong Nina:
Just want to come to a place that has not been, there is that kind of cultural heritage of the ancient town, just on the Internet to see this inn, I think there is a special novelty, there are local ethnic elements in it, just want to take a holiday here, just come here, feel very quiet, let the whole person relax, slow down the rhythm, very good.
Park Lanju Homestay Leader Li Yang:
Ctrip, Airbnb, and Tujia are all online. Successively, we are receiving different orders.
Since the development of Jiuzhou Ancient Town in 2013, the Jiuzhou government has always adhered to the principle of repairing the old as the old, attaching equal importance to development and protection, and tourism development and the protection of the interests of the indigenous people, and has concentrated on creating a characteristic tourist town with cultural ecology. Through the construction of ancient town tourism, the economy of Jiuzhou Town has developed rapidly, and the per capita disposable income has tripled from less than 5,000 yuan in the past to 15,722 yuan in 2020. The number of tourists has increased year by year, reaching 5.2 million in 2019, and this year, due to the impact of the epidemic, the number of tourists has also reached 2.48 million.
Huang Rui, Director of Jiuzhou Town Tourism Development Center:
Compared with other ancient towns, our old state ancient town is not so commercial, some local residents are spontaneous, in their own homes to do business, and these business philosophies, but also through our small town development and tourism development conference, slowly cultivated, now our government's tourism development center and tourism association is a win-win, sharing, symbiotic development model, so we feel that this will be more durable than other introduction of a company to build.
Reporter: Tu Wenjun, Liu Qing, Wu Qiaoling (Xixiu District)
Editor: Tian Qiqi
Anshun Radio and Television Station
External Propaganda People's Livelihood Center