"The corona lockdown was painful, but it brought me to a new world. The K-drama let them know that there was another world they hadn't seen. Without excessive nudity and verbal violence, it captivated Western viewers with outstanding actors and level-headed work." (Forbes, USA)
"While suffering from the closure caused by COVID-19, a whole new world opens its eyes. Korean dramas let them know that there is another unknown world. Even without excessive exposure and verbal violence, Korean dramas have deeply attracted Western audiences with their outstanding actors and high level of workmanship. (Forbes Magazine)
"Let's treat a bright and light K-drama! Experts say it could help temporarily move away from issues such as wage cuts and layoffs during the Corona economic crisis." (U.S. media vice vice)
"Use light-hearted Korean dramas as a cure!" Experts said that Korean dramas help to temporarily free people from the problems of wage cuts and unemployment caused by the new crown pneumonia economic crisis. (American media vice)
Amnesia, secrets of birth, incurable diseases.... The days of Korean drama, which promoted deterrence tears, went. Abroad, Korean dramas are rated as "endorphin triggers" that will overcome corona. Foreign critics say that "chaste" is an up-and-coming "barracks" in Korean dramas. Those tired of western dramas of guns, drugs, blood and sex use K-drama as a "resting place for their hearts." Forbes magazine recently pointed to the "must-see K drama", tv chosun "marriage divorce song", tvN "startup", OCN "phenomenal rumors", etc., and noted the focus on the human relationship contained by the K drama. K-drama teaches people how to cope with life, such as success and overcoming, frustration, and harassment.
Amnesia, birth secrets, terminal illness... The era of Korean dramas that earn tears is over. Foreign countries have commented that Korean dramas are 'endorphin inducers' to overcome new crown pneumonia. Even critics who think of 'dog blood' when they mention Korean dramas describe Korean dramas as "pure". People tired of guns, drugs and sex-ridden Western TV dramas see Korean dramas as 'spiritual caravanserai'. Forbes magazine in the United States recently selected "must-see Korean dramas": TV North Korea's "Marriage Lyrics, Divorce Composition", tvN "Started", OCN", "Surprising Rumors" and so on. At the same time, he persistently observed the interpersonal relationships contained in Korean dramas, which attracted attention. The article explains: Korean dramas teach everyone how to treat life, how to deal with successes, difficulties, setbacks, joys, and so on
According to the Broadcasting and Communications Commission's 2020 Broadcasting Industry Fact-Finding Report, exports of Korean dramas increased by more than 30% from 2016 to USD 273.27 million in 2019. With global video streaming service (OTT) Netflix, Korean dramas are rapidly spreading beyond Asia to the U.S. and Europe, and more overseas fans are talking about "K-drama addiction."
According to the '2020 Television Industry Fact-Finding Report' released by the Broadcasting and Communications Commission, South Korea's TV drama exports increased by more than 30% compared with 2016 based on 2019, amounting to US$273.27 million. Through the global video broadcasting platform (OTT) Netflix, Korean dramas have gone out of Asia and even spread rapidly to the United States and Europe, and the number of overseas fans discussing 'poisoning in Korean dramas' is also increasing.
"I can't stop looking at it"... 250% increase in north American and European K-drama viewing
"Once you start watching, you can't stop", North America, Europe, Korean drama ratings increased by 250%
"Sung-hoon is a partner, so I sent a message of support on social media that fans from all over the world, including Thailand, the Middle East, and Europe, would definitely see." Lee, the protagonist of TV Chosun's "Marriage Lyrics Divorce Composition," received social media messages from abroad in September last year when it was announced that he had become a broadcast cast.
Lee Ka Ryoung, the protagonist of TV North Korea's "Marriage Lyrics and Divorce Lyrics", announced on the show last September that she had been selected for the TV series, and immediately her social media received a message, "Because I am Sung-hoon's partner, fans in Thailand, the Middle East, Europe and other overseas countries have said that they will watch it and support me through social media." ”
It is from fans of Sung-hoon, an actor who appears as his husband in the drama. The news that Sung-hoon, who is particularly popular in Asia and the Middle East, will reunite for the first time in a decade with the author who wrote his debut novel, The New Life (2011), quickly spread to foreign media. The news that star writer Lim Sung-han is returning after six years has also caused a frenzy of Korean-Korean fans. In a few weeks, cnn Indonesia and other foreign media outlets, including the Philippines and India, have been flooded with news, including spectator points and character analysis. In South Korea, she was named "The Great Godmother of The Barracks," but what overseas media noted was "human response to love and betrayal."
The encouragement for Lee Ka Ryoung is sung-hoon's fans, who play Lee Ka Ryoung's husband in the play. Cheng Xun is very popular in Asia and the Middle East, and after 10 years, he and Ren Chenghan, the author of his debut work "The Biography of the New Prostitute (2011)", met again, and the news quickly spread in overseas media. Because it is the work of star writer Ren Sunghan who returned after 6 years, it made K-pop fans excited. Including CNN Indonesia, in just a few weeks, various news from overseas media such as the Philippines and India about TV drama highlights and character analysis has emerged. Although the writer Ren Sung-han is widely known in South Korea as the 'godmother of dog blood dramas', she is noted overseas because of "human response to love and betrayal".
Top Star, Artist, Storytelling 3 Nights
Top stars, works, storyline trilogy
"It's a unique feature of K-drama that you can easily find actors from the Academy Award-winning 'Parasite', K-pop stars Susie (drama 'Startup') and Cha Eun-woo (drama 'Goddess River') in the drama,"" said Vice, an American media outlet. The wide range of actors traveling between film and drama, as well as the combined role of K-pop stars who have captivated overseas MZ (the younger generation born since the 1980s), has greatly expanded the K-drama audience. In Asia alone, netflix's K content volume increased fourfold year-on-year and 2.5 times in Europe last year.
American media vice said that "whether it is the actors who starred in the Academy Award-winning work "Parasite", or the K-POP star Xiuzhi (TV series "Started", Che Yinyou (TV series "Goddess Descending"), it is easy to see stars like them in TV series, which is a distinctive feature of Korean dramas." The multifaceted activities of the actors who travel back and forth between the film and television series, as well as the K-POP stars who firmly grasp MZ (referring to the younger generation born after 1989), also act as actors, have greatly broadened the audience. In Asia alone, viewings of relevant content in South Korea increased fourfold last year, according to Netflix benchmarks, and 2.5 times higher in Europe.
This has stopped actors from overseas activities with Corona, but they also sew up overseas advertising models. The philippines' largest mobile operator, Smart, became the first overseas model to use Hyun Bin last year, and then signed a series of contracts with Son Ye-jin, Park Seo-joon, and recently BTS as Korean models.
Thanks to this, although the actors stopped overseas activities due to the new crown pneumonia, they became overseas advertising models. Smart, the Philippines' largest telecommunications company, first adopted an overseas model, Hyun Bin, last year, and has since signed a series of South Korean stars as models: Sun Yizhen, Park Su-joon, and recently signed a contract with the Bulletproof Youth League.
Pure love, which is rare to find these days, is a topic that overseas fans are raving about. Indian media Hindu.com reported that "the sight of love being delivered through food in the 'untimely encounter of love' resonated greatly," and that "there is hope in Korean drama." In the Indian market last year, Kdrama grew 370% year-on-year.
The intractable innocence of love lately is the subject of fanaticism among overseas fans. The Indian media 'Hindu Newspaper' said that "the way love is transmitted through food in the Korean drama "The Forced Landing of Love" is very resonant" and "hope can be seen in Korean dramas". Last year, Korean dramas in the Indian market grew by 370% for the previous year.
Indonesia is similar. "Coronaro has become more addicted to Korean drama," the Jakarta Post reported, adding that "women occupying the main viewing floor are driving the popularity of Korean dramas." In April, a National Academy of Sciences (LIPI) survey found that 91% of 924 people between the ages of 14 and 68 watched Korean dramas. Of these, 73% said they would watch Korean dramas after corona in March. Viewing time also increased from an average of 2.7 hours per day to 4.6 hours.
The situation of Korean dramas in Indonesia is similar to the above. The Jakarta Post reported that "due to the new crown pneumonia, the trend of drugging in Korean dramas is becoming more and more intense" and that "women as a major viewing group dominate the popularity of Korean dramas". According to a survey conducted by the Indonesian National Academy of Sciences in April, 91 percent of the 924 respondents from the ages of 14 to 68 had watched Korean dramas. 73% of them said they started watching Korean dramas after the new crown pneumonia in March. Viewing time also increased from an average of 2.7 hours per day to 4.6 hours.
Subtitles trained on BTS and YouTube, 1 inch of barriers
By BTS · Can youtube exercise out subtitles, can it be a 1-inch obstacle?
24 short formats from 12 to 24 also called "addiction." Unlike Western dramas, which last for many years, new works are constantly being picked without getting bored. That's why netflix's "drive" law is also said to be shaken up. Due to the nature of the Korean dramas broadcast weekly, those addicted to "Continuing to The Next Meeting" even create a community that foresees korean drama discussions and future stories.
The brief gathering from episodes 12 to 24 is equally 'poisoning'. Unlike Western series, which have lasted for several years, Korean dramas are boring and can continue to select new works. Thanks to this, the so-called Netflix feature of the 'brush drama (you can watch many episodes in one breath)' rule has been shaken. Korean TV dramas are characterized by weekly broadcasts, and korean drama seminars have even been set up for people who are poisoned by the "next episode continues", and how the plot will unfold in the future on the exchange section. British media HITC said that "the 'next episode continues' of Korean TV dramas is a weapon comparable to Netflix's special 'brush drama'", "created a variety of online chat rooms, actively created a discussion story line, with expectations and excitement of the mood is difficult to sleep fans are not a few." ”
In addition, overseas K holics with BTS-based K-pop, K beauty, K fashion, K food, etc. are also beyond the disadvantage of "subtitles" of the 1-inch barrier. "In the UAE, 'K is the new black', and the popularity of K dramas with a romantic sensitivity to the experimentalness of discovering unique characters is likely to expand further in the future," said The Diplomat, a U.S. asia-pacific media outlet.
The report believes that overseas Korean fans such as K-POP, K-Beauty, K-Fashion, K-Food, etc., represented by BTS, have overcome the 'subtitle' problem known as the 1-inch barrier. The Diplomat, a special media in the Asia-Pacific region in the United States, said: "In the United Arab Emirates and other countries, there has been a 'K is the new black', and the Korean wave has gathered a lot of popularity", "Excavating unique characters, Korean dramas with realism, romance and sensibility is expected to become more and more popular in the future." ”
Key vocabulary
가물가물하다 [adjective] vague, hazy
집요하다 [verb] persistent, stubborn
들썩거리다 [verb] sensational, undulating, jumping
꿰차다 [verb] is owned and pocketed
필적하다 [verb] is comparable and comparable
Emphasis on grammar
pray
1) Indicates include.
He is both a soldier and a student.
He was a soldier and a student.
I sing and dance.
I sang and danced.
2) Express emphasis.
It's great!
That's great!
He or she walks quickly.
He walked really fast.
- About
Represents an object, 'About xxx', 'For xxx'
I've seen movies about the Korean War.
Watched a movie about the Korean War
I don't know about Park Ji-young.
I don't know much about Park Ji-young