On April 17, Huawei held a Huawei nova11 series and all-scenario new product conference as scheduled, at which the new generation of Huawei nova11 series officially met with everyone, different from the previous generation of products, nova11 series launched nova11, nova11 Pro and nova11 Ultra three models, all equipped with Snapdragon 778G 4G processor, starting price from 2499 yuan, the highest price is as high as 4499 yuan.
It should be known that this Snapdragon 778G processor is a mid-range 5G processor launched by Qualcomm in May 2021, based on TSMC's 6nm process, using a 1+3+4 octa-core architecture, the highest main frequency is 2.4GHz, integrating Adreno 642L GPU and Snapdragon X53 5G modem, and AnTuTu runs at the level of about 500,000 points. It is reported that Huawei's nova9 series, which appeared as early as 2021, began to be equipped with this chip, and the nova10 series and the current nova11 series still choose to carry this chip. Therefore, it has also attracted ridicule from many netizens, "How much Snapdragon 778G chip inventory does Huawei have left?" ”。
Of course, the reason why it will cause widespread heated discussion is not in the Snapdragon 778G processor itself, but in the price of Huawei's nova11 Ultra. After all, in 2023, it is somewhat strange to buy a model with a Snapdragon 778G processor at a price of 4499. To know the same price, you can buy the latest Snapdragon 8 Gen 2 flagship model of other domestic brands. So, what confidence does this Huawei nova11 Ultra have to sell to the 4K+ price point?
First of all, in terms of performance configuration, Huawei nova11 Ultra in addition to the configuration of the Snapdragon 778G processor, also provides the only 8+512GB memory version, combined with Huawei's years of polishing this chip, performance should be basically not a problem for daily use, it is expected that only in high-load games such as Genshin will be a little difficult.
In terms of screen, the machine is equipped with a 6.78-inch color ring screen, using double digging pill screen design, resolution up to 2652*1200, support 120Hz intelligent refresh rate and 1440Hz high-frequency PWM dimming, in addition, it is also equipped with Huawei DisplayTurbo technology, officially claimed to support HDR photos and videos high dynamic display, combined with AI ultra-clear picture quality, bringing more high-definition and delicate pictures.
As for the image configuration, it is the biggest surprise of the machine, equipped with a 50 million pixel RYYB variable aperture lens on the rear, which can achieve ten stops of aperture adjustment like its own image flagship Huawei P60 series, bringing users a more natural background bokeh effect. At the same time, the XD Portrait Portrait engine was also released, providing portrait dark light enhancement technology and portrait light and shadow intelligent enhancement technology, presenting richer image details and more realistic color reproduction, improving the clarity of dark light, while making skin tone and color feedback more realistic and natural.
In terms of battery life, nova11 Ultra body built-in 4500mAh battery, support up to 100W Huawei super fast charging, bright screen charging speed is still very smooth, official claim, bright screen charging 15 minutes can be charged to 50%. It is worth mentioning that this time Huawei also decentralizes the two-way Beidou satellite message function that is only equipped with the Huawei P60 series to nova11 Ultra, which can realize message transmission and reply without signal.
In addition, it is equipped with a short video engine, which can intelligently identify areas with weak signal through big data analysis to cache video in advance, bringing users a stronger signal and better experience.
Overall, this Huawei nova11 in addition to the inferior processor, other aspects of the configuration is still very capable, especially from its body we can see many flagship the same configuration, such as 50 million pixel RYYB variable aperture lens, two-way satellite communication, plain leather material body, etc., is still very surprised. So with a 4K+ budget, will you consider Huawei nova11 Ultra or other domestic flagship phones?