Recently, a group of athletes have been pushed to the cusp of the storm because of the problem of endorsement, first Hu Mingxuan signed Adi when the full date was just over, and then Zhao Rui, Shen Zijie, Zhang Zhenlin, three Nike spokespersons during the eleventh period, filmed advertisements for Nike (all three of them signed endorsement contracts with Nike before the Xinjiang Cotton Incident), followed by Yang Shuyu, a member of the Chinese three-person women's national basketball team, signed Nike. Then people who really boycott these brands, people with ulterior motives, have begun to attack these athletes on the Internet.
Of course, in addition to the attack, there are also many people who indiscriminately defend them and try to do some way to prove that they did not do anything wrong, why bother, you find a reason for him, do you believe it yourself? Need to find some crooked reasoning to prove that this thing is right, then is this thing still right? Friends who often read my articles or videos should know that I have never been an aggressive media person, but rather like to protect our athletes online.
But this time, I really won't defend them, wrong is wrong, there is nothing to say. At the very least, even I, a poor and white person, have piled up a pile of clothes and shoes that I can no longer wear out, so as members of the national team, proper public figures, what else can I say about this? Seriously, they don't represent more than just themselves (how do I remember that I was intimidated by this phrase?). ）。
But recently I heard a sentence in a basketball variety show, and I was suddenly a little relieved. In the show, Cao Fang and Wan Shengwei, who were dueling with each other, spewed garbage words, in which Cao Fang said a sentence, "Xu Jie doesn't earn as much as I do!" ”。 This sentence makes me feel a little unsure of what it is like, Cao Fang is right, Xu Jie, as a young player, has been holding a rookie contract before, even if he adds bonuses or something, there is indeed no Cao Fang.
To tell you the truth, for Xu Jie, I have always felt that some Guangdong fans blew him a little high, and actually pulled him up to a notch with Zhao Rui and Hu Mingxuan. Xu Jie's comprehensive ability is indeed still a big gap from them, but his ability is really at least five grades higher than Cao Fang. Earning less than Cao Fang, it is really difficult to balance. But the current CBA is this system, there is no way, since you want to go on the path of professional players, you can only make so much.
The peak period of an athlete is that few years, that for some brand owners, only these few years they have commercial value, this "they" refers to those athletes who are quite powerful and have high traffic. Most athletes can only earn an annual salary of a middle and upper-class white-collar worker in their entire sports careers, and I am talking about male athletes in the CBA, and female athletes in the WCBA earn even less. So should we laugh at the poor or laugh at the prostitutes? You can't laugh at both ends.
So my current view of this matter has changed a little bit. These athletes are really wrong, there is no need to defend, there is no justification, but I will no longer criticize them. Because the so-called moral bottom line refers to my own bottom line, I can't use this bottom line to ask anyone. Moreover, I can't always laugh at poverty and prostitutes, while saying that athletes make a little less, and accusing them of making money.
And we say that Hu Mingxuan, Zhao Rui, Shen Zijie, Zhang Zhenlin, Yang Shuyu and others are indeed wrong, but it seems that we should not put all the responsibility on them. Of course, I am not defending them with this statement, they are indeed wrong. But we say that the atmosphere of an industry is not formed in a day, and there are not only athletes in this industry. In just half a month, so many athletes have either signed up to these brands or shot advertisements for these brands, how can we just blame the athletes.
In the past two days, the CBA has announced the players who can wear competitive shoes this season, namely Yi Jianlian, Guo Allen, Abdu and Wu Qian. The other players must wear the CBA's signed brand Li Ning, and the four of them can wear their own endorsement brand, because the brand they signed specifically spent money to buy them feet. Yi Jianlian endorsed Nike, Guo Allen endorsed AJ, Abdu endorsed Converse, and Wu Qian endorsed Jordan.
Some friends here may notice that among the four people, only the brand endorsed by Wu Qian does not involve Xinjiang cotton, and it is still a domestic brand. But to tell the truth, Jordan is not a top brand among domestic brands, at least in my opinion, in addition to the CBA's signed brand Li Ning, at least ANTA and Peak should be in front of Jordan. But I don't know if you have found that at present, the three giants of Li Ning, Anta and Peak domestic basketball sports brands have not signed domestic players for a long time.
If I remember correctly, the last domestic athlete Li Ning signed was He Tianju, who just retired a few days ago, and the last domestic athlete signed by Anta was Li Xiaoxu, a veteran who has been in the air for a long time. But these three brands are throwing out a lot of cash to sign a number of athletes who are unknown in the NBA, of course, we can understand that they want to take the international route, but in fact, the highest sales of these three brands are still in China.
You know, some of the endorsements of these three brands are still signed by NBA players during the CCTV ban on the NBA. But I don't see many netizens on the Internet spraying them and denigrating them. So when they made inappropriate remarks at the top of the NBA and CCTV banned the NBA, was it right to find NBA players to endorse them? And are they signing NBA players for the U.S. market? It is not to attract young consumers who watch the NBA in China.
And would you rather sign a player who we need to use an encyclopedia to find out his profile, and smash a lot of cash into it, rather than sign our top CBA players at a good price? How come our CBA star traffic is worse than those NBA water dispenser players? Even after Peak just ended last season, he found The Liaoning men's basketball foreign aid Mayo who did not know whether he was still playing in the CBA next season to sign an endorsement, so why didn't you go to Xinke FMVP Hu Mingxuan?
In fact, we say that so many players in our country can attract the endorsement of so many international brands, Yi Jianlian, Zhou Qi, Wang Zhelin, Zhao Rui, Zhang Zhenlin, Shen Zijie, etc. signed by Nike, Hu Mingxuan and Zhai Xiaochuan signed by Adi, Zhao Jiwei signed by Puma, and Abdu signed by Converse, are they not worthy of our domestic brand? Their traffic and exposure at home should be much higher than that of Benno Youdri, Marquis Blakeley, Chase Badinger and the like.
As I said, a good athlete has commercial value for only a few years, but even if they achieve the top in China, there is no way to attract domestic mainstream basketball brands. So what do they do? Do you want money or face? I believe that if they can get the endorsement of domestic brands like Wu Qian, they will also want faces. But since several major domestic brands have set their sights on foreign countries, some of them, in order to ask for money, can only not face it, after all, they can not make money for several years.